Dairy-free diet or not, it’s pretty hard for any pro cyclist to ride 949 km of French countryside over the course of 7 days. Crashes are bound to happen and French spectators are bound to get annoyed if you’re an oat drink company forcing samples of oat drink on them. But it’s also an opportunity for a show of resilience—which is exactly what EF-Oatly-Cannondale gave when an accident shook the team. Oatly, on the other hand, just kept pouring cups of oat drink for people.
About the series: In 2024, professional cycling team EF-Oatly-Cannondale agreed to ride the Tour de France Femmes dairy-free. Oatly was there in support as it continues its endless campaign to prove that dairy isn’t essential to a performance diet.
5 Comments
Brian got let down by the whole team two times in two videos now. Just take a bottle please
Love this❤
why so short!
The French reactions are the best 😂
snark city. love it.