how melin was created in 1889 in the small French town of Claremont feron two brothers eduard and Andre mishan took over their grandfather’s failing Rubber Factory and ventured into an industry that was just beginning to roll neumatic tires initially focusing on bicycle tires their Innovation led to a groundbreaking moment in 1895 when they introduced the first detachable pneumatic tire for automobiles a concept that would revolutionize the automotive world the Michelin brothers were Visionaries not just in Tire manufacturing but also in marketing in 1898 they created the Michelin Man or bendo an iconic figure made from stacked tires symbolizing robustness and reliability this cheerful mascot became synonymous with the brand embodying the company’s commitment to quality and endurance michelin’s dedication to Innovation continued with the introduction of the Radial Tire in 19
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