Promotion of winter cycling in Oulu, Finland

Video produced as a part of a case study on Oulu — The winter cycling capital of the world, Finland within the Eltis Urban Mobility Observatory, a project of the European Commission.

When it comes to win cycling infrastructure and maintenance is one side of the coin and promotion and marketing the other information for example on cycling Maps or via internet-based cycling route planners already exists in U officially there is little active promotion of winter cycling in ulu people cycle anyway is what the decision

Makers are saying so there is no need nevertheless there have been a few attempts recently to promote winter cycling in a proactive way using strong positive reinforcement groups of cycling addicts organize regular scavenger hunts open to the participation of everyone sometimes when it’s very cold only five people attend sometimes many more

So here we are in Olo it’s minus 10 de C and we are just about to start our Bicycle Race City orienteering we don’t know yet what awaits for us we’ll see promotion itself is mainly done via word of mouth but social media is becoming more and more important in February

2013 navico and Olu based planning company organized the first winter cycling conference to boost this topic about 150 participants attended from all over Scandinavia Central and Eastern Europe including bellus and also North America the media which didn’t promote winter cycling very much in the past took up the opportunity and reported

Very positively on what was happening following the principle you remember best what you practically did a winter bike ride was organized for All Conference participants to provide bicycles for everyone Friends of the organizers and volunteers brought their own bikes early in the morning and handed them over to the conference

Participants the cycle ride which took place during the Peak Travel period 7:00 a.m. provided a memorable experience and people were really Keen several souvenir photos were taken so it is obvious low temperatur and snow don’t prevent fins from cycling it’s just a normal means of Transport

ULU can certainly be seen as the winter cycling Capital