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Hi, and welcome to unit two of the SEO strategy called Keywords. So when it comes to SEO, But really the whole purpose of it is just to rank very high for keywords that your customers are using.
Now, the key part of what I just said is the keywords your customers are using, what’s their purchase journey, the buying cycle, when they go through the different stages of awareness and consideration through to actual purchasing.
Now, at the top of the funnel, you’ll typically have a question or a generic search that someone will ask. Now, as they’ve had that question answered or they’ve searched for that generic search, they’ll then have what we call a category search with something a little bit more specific. They know more of what they want at this point. Now they’re going to go back to Google and they’re going to start a new search for that.
And then finally, they’re going to know exactly what it is that they want. They’re going to go back to Google and they’re going to search for that product or service. Now, it might be a service, it might be a product, it might be a specific piece of information that they need. But typically, all users will go through this type of purchase funnel.
Now, we need to think about where to focus your efforts from an SEO point of view, because really you want to be visible at all times of the customer journey.
So they become aware of your brand. They’re going through to your website where you can educate them and try and sell to them. But also then you can retarget them, you can get them onto your newsletter, into a webinar or trying before they buy. So attracting people from any part of the funnel is great, but let’s think about how effective each one will be from a sales point of view…
#paidtraffic #ppc
Hello and welcome once again to another episode of Tim’s timely tips today we’re going to focus on um some of the elements of paid traffic because in today’s digital landscape driving traffic to your website is crucial for generating leads increasing conversions and growing your online presence while
Organic traffic is valuable it can take time to build this is where pay traffic comes into play by investing in paid advertising you can instantly reach your target audience and drive relevant traffic to your website however choosing the right pay traffic Source requires careful consideration and an understanding of the available options
So we Define PID traffic as U visits that are generated through paid advertising it involves paying for ad placements or clicks on various platforms to drive traffic to your website unlike uh organic traffic which is earned through search engine optimization SEO paid traffic provides immediate result results and can be
Highly targeted but you can also lose your shirt quite quickly so what are the benefits of paid traffic it offers several benefits for businesses looking to increase their online visibility get instant results with pay traffic you can start driving customers to your website immediately after launching your
Campaign if you get it right you can have targeted audiences it allows you to reach specific demographics interests and behaviors ensuring your ads are seen by the right people you can have greater control full control over your advertising campaigns including budget targeting options and your ad creatives paid traffic platforms provide
Comprehensive analytics allowing you to track the performance of your campaigns and make datadriven decisions uh those platforms could be Google Facebook Instagram Twitter LinkedIn Pinterest YouTube there are other options such as display advertising native advertising and influencer marketing today we’ll just cover the two the most people start
Start with first Google ads Google ads is one of the most popular pay traffic sources offering extensive reach and targeting capabilities it enables you to display ads on Google search engine results Pages as well as on their partner websites and platforms the advantages of Google ads well one vast
Reach Google processes billions of searches every day providing immense potential to reach a wide audience two targeted advertising it allows you to Target keywords locations interests and demographics ensuring your ads are displayed to relevant users three there’s uh multiple ad formats from text-based ads to image based banners
Google ads software various ad formats to suit your marketing goals and four flexible budgeting you can set a daily or monthly budget for your campaigns ensuring you have full control over your advertising expenses tips for using Google grads effectively well keyword research obviously conduct thorough keyword research to identify relevant
Keywords with high search volumes and low competition two compelling ad copy write compelling ad copy that highlights the unique selling points of your products or services and entices users to take that next step if you’re using a landing page well make sure it’s optimized create dedicated landing pages
That align with your ad messaging and provide a seamless user experience and four ongoing optimization continuously Monitor and optimize your Google ads campaigns to improve performance and maximize return on investment always be testing so that’s Google what about Facebook ads similarly Facebook ads is another powerful pay traffic option leveraging
The vast user database and comprehensive targeting options available on the Facebook platform benefits of Facebook ads one precise targeting allows you to Target user based on demographics interest behavior and connections enabling you to reach your ideal audience diverse ad formats from image and video ads to Carousel ads and lead
Generation forms Facebook ads provides a range of AD formats to capture users attention and they’ve got Advanced tracking and analytics offers detailed insights into ad performance allowing you to optimize your campaigns effectively and you have remarketing opportunities enables you to Target users who have previously interacted with your website or shown interest in
Your products or services or view the video uh so the best practices for Facebook ads you need a compelling visuals use eye-catching visuals that align with your brand and capture users attention as they scroll through their Facebook feeds you need a clear call to action needs to be clear and compelling
In your ad copy to encourage users to take The Next Step the desired action split test experiment with different and uh different ad variations to identify the most effective combinations of visuals copy and targeting options and audience exclusion exclude audiences that are likely to convert ensuring your
Ads are shown to the most relevant users so there’s a quick run through there you have it quick run through of pay traffic in concluding pay traffic is a valuable tool for driving targeted traffic to your website and achieving your marketing goals by understanding the various paid traffic options available
And evaluating your target audience and goals you can make informed decisions on which PID traffic sources to use remember to monitor the performance of your campaigns optimize them Based on data driven insights and always strive for continuous Improvement questions you need to answer before you start uh how
Do I determine the best pay traffic source my business is it necessary to use multiple pay traffic sources are there any alternatives to pay traffic for driving website visitors can pay traffic help improve search engine rankings and how can I track the effectiveness of my pay traffic
Campaigns as always if you need any help with any of this you know where we are until then be the best bye for now