Professional cycling is a battlefield, it can be hard to stand out, harder still to survive. At the continental level it can be even tougher. Sponsorship issues and losing your best riders to the World Tour means bosses need to think outside the box in order to survive. Richard Pascoe certainly is a blue sky thinker – for the last five years Saint Piran have turned from a domestic club team into a powerhouse – dominating the podiums in the UK and giving the best track riders in Britain a shot at a road programme. We speak to Richard Pascoe about how his team is breaking the mould from keeping their jersey sponsor free, to their ambitious plans to become carbon neutral.. oh and how they plan to stop Wout Van Aert, Tom Pidcock and Co at the Tour of Britain.
If you enjoyed this chat with Ricci – you can support their Tour of Britain campaign here
Tour Of Britain – Adopt a Race
Bobby and Jens is a Shocked Giraffe production for Velo. This episode was produced and edited by Mark Payne .
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