The New Dogma F and the Essence of Italian Style
In July, we had the pleasure of participating in an unforgettable Pinarello Experience Weekend in Treviso, Italy—an event that was not only a showcase for the new Dogma F but also a celebration of the Italian lifestyle, “la dolce vita,” with all the flair that Italy has to offer. Our excitement peaked the moment we received the invitation, and every moment of the trip confirmed that Pinarello is more than just a bike.
**Day 1: Venetian Atmosphere and Italian Flair**
On July 10, we landed in Venice, where we immediately felt we were in the heart of Italy—the warmth, aromas, expressive gestures, and the distinctive style of the locals surrounded us from the very first moment. After arriving at our hotel, it was time for a Venetian dinner in one of the romantic, hidden streets of the city. The evening was filled with conversations over a glass of wine, and the atmosphere of Venice left a lasting impression on us—despite the intense heat that accompanied us throughout. The next day, we took a train to Treviso, ready for the “Welcome Party” and our first impressions of the Dogma F.
At the event venue, we were greeted by an exhibition of legendary Pinarello bikes, highlighted by the star of the evening: the Dogma F 2025 in the luxurious Luxter Blue color, equipped with Shimano Dura-Ace Di2 and Princeton Carbonworks Grit 4540 wheels. Next to it was a full range of paint jobs on various configurations, from SRAM Red to Campagnolo Super Record EPS. Each bike was accompanied by a sign detailing its color scheme and features. We then moved on to the reception—prosecco, food trucks with snacks, and a special area featuring Charles Heidsieck champagne, where we could share our first impressions with dealers from Austria, Japan, Germany, and other corners of the world. Meeting people united by a shared passion for Pinarello made us feel like part of a big cycling family.
**Day 2: Dogma F Presentation and First Test Rides**
The next day, after breakfast, we headed to a meeting with Pinarello engineers, who revealed the secrets of the new Dogma. The use of Toray MX40 fibers, improved aerodynamic positioning, and a lighter handlebar were just some of the new features. Sitting on the Dogma F, we immediately felt the difference: a more aerodynamic position and smooth, stable handling, evident in the excellent drag coefficient (Cr) results. After the presentation, we had a moment for espresso and lunch, followed by the pickup of our test bikes. Setting up positions, adjusting parameters, and then—our first ride in the scorching heat. The bike handled perfectly, surprising us with its lightness and stability. The Dura-Ace C50 paired with GP5000 tires made the ride not only fast but also comfortable.
**Day 3: Route through the Prosecco Hills – 100 km and Italian Vibes**
In the morning, dressed in the full Pinarello gear waiting for us in our room after dinner, we set out on a route through the Prosecco hills. The climbs were challenging, but the Dogma F is a machine built for challenges—you could feel that each ascent was a new discovery of the bike’s capabilities. Our first stop at the summit offered not just cold drinks but also a moment to chat with participants—from bike dealers from Japan to German enthusiasts and dealers from Poland. During the descents, reaching speeds over 80 km/h, the bike remained stable, allowing us to fully enjoy the ride, escorted by the Team Ineos support vehicle and police.
**Pinarello: The Italian Lifestyle on Two Wheels**
In summary, as we reflect on this trip, we return to a simple thought: Pinarello is not just a bike—it’s a brand that embodies elegance, lifestyle, and authentic Italian spirit. Every detail, from design to riding comfort, creates a whole that makes buying a Pinarello something more than just acquiring equipment. It’s “la dolce vita” in its purest form, the taste of espresso after a ride, and even a unique touch of elegance that turns every ride into an experience.
We hope this video took you to Italy for a moment and allowed you to feel the spirit of Pinarello. For us, it was love at first pedal—may you feel the same one day!
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