When the EF-Oatly-Cannondale team set out to ride the 2024 Tour de France Femmes dairy-free, our worry was never that the riders’ nutrition and performance would be affected. We knew it wouldn’t be. Our worry was that the Oatly film crew would get in the way and everyone would develop a deep-rooted resentment towards the newest team sponsor. The jury is still out on that one.
About the series: In 2024, professional cycling team EF-Oatly-Cannondale agreed to ride the Tour de France Femmes dairy-free. Oatly was there in support as it continues its endless campaign to prove that dairy isn’t essential to a performance diet.
6 Comments
Oatly bringing the drama! 🙂
I went diary free this was the best decision.
I can't think of a country who's national identity is more tied to it's dairy products than france 😂
you've got all the local french cheese, patisserie (very heavy on the butter and cream), croissants, copious butter used in cooking and all the various gratin dishes swimming in cream and all the roux based sauces 😂
I kinda get the horrified looks from the french people, feels like dairy free is almost an attack on their national identity 😂
I think they're the biggest consumers of butter per person worldwide (yep, I jsut checked 8.2kg/person per year, next on the list is denmark with a measly 6.4kg)
amazing series so far!
Some days we are all Brian…
Thank you Oatly for sponsoring this fantastic team! I’ve started drinking Oatly because of your sponsorship