You can’t win them all, but you should sure as hell try. Bring on the odds, play like you mean it. Because if you don’t want to win, congrats. You’ve already lost.

    Featuring: Kobe Bryant, LeBron James, Giannis Antetokounmpo, Kylian Mbappé, Serena Williams, Sha’Carri Richardson, Sophia Smith, Bebe Vio, Qinwen Zheng, Jakob Ingebrigtsen, Cristiano Ronaldo, A’ja Wilson, Ixhelt Gonzales, Victor Wembanyama, Vinicius Junior, Sabrina Ionescu, Eliud Kipchoge, Alexia Putellas

    Explore more about what it takes to win from the best athletes in the world: https://www.nike.com/winning-isnt-for-everyone/us/en/anthem/?cp=45850366619_osoc_

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    27 Comments

    1. Yes this is why the U.S. is falling apart. This ridiculous rhetoric now. Btw…the girls aint tough and never will be.Ya can get off that delusional bubble. Projecting, confidence, anger and hate gets laughed at.

    2. Nike is giving (2000's Victoria Secret/ Abercrombie vibes)…… we only want certain people to buy our products. Ick.

      You got it, man. No more Nike!

    3. I think the 'craving for victory' is necessary for athletes. But I like the message about 'stand up to your limits' more in Nike's previous ads(like "Impossible is nothing").

    4. Winning at all cost completely contradicts the idea of using athletes as role models. Tearing down others is not the message this country needs right now.

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