Tata Motors is set to launch the Curvv in the market and before that we got a chance to witness the design journey of this Coupe SUV from close quarters at the brands’ Design tech centre in Coventry, UK. While being there we spoke to Martin Uhlarik, VP & Head Of Design, Tata Motors on the idea behind the Curvv and its design philosophy.Tata Motors is set to launch the Curvv in the market and before that we got a chance to witness the design journey of this Coupe SUV from close quarters at the brands’ Design tech centre in Coventry, UK. While being there we spoke to Martin Uhlarik, VP & Head Of Design, Tata Motors on the idea behind the Curvv and its design philosophy.

    #tatamotors #tatacurvv #tatacurvvev #coupe #suv #interview #carandbike

    MORE FROM C&B

    For more from the world of auto, visit: https://www.carandbike.com/

    SUBSCRIBE to carandbike YouTube Channels for your daily dose of Auto:

    c&b YouTube English – http://bit.ly/CarAndBike
    c&b YouTube Hindi – https://www.youtube.com/@carandbikeHindi

    Subscribe to our WhatsApp Channel:
    https://whatsapp.com/channel/0029Va4oXd61yT1zq7kDtX0w

    Follow us on Twitter:

    Like us on Facebook:
    https://www.facebook.com/carandbike

    21 Comments

    1. Design is good , i will wait for correction at wheel design..it feels body is fitted over the wheel some how..but thats not the case..its just some engineering vs design issue qhich requires resolution

    2. Probably this is the guy in tata who gets paid for doing nothing.
      Worst design.
      Swift desire is also cupe if this is .
      How much ever you spend on marketing, realty won't change.

    3. Tata Motors needs to branch out to atleast 10 more countries similar or closer to Indian Per Capita Income or to South America & Africa to grow more. Solely relying on Indian market is a foolish & short-sighted view & strategy.
      The time is right now & Tata have more than enough vehicles in its portfolio to do that. They also need to iron out thier After Sales Service & those Enginnering & QA/QC guys, they are the ancient legs dragging/holding back Tata, they need to poach talents from Hyundai Motor Group, Mazda, hire some domain specialists & buyout some European or Advanced economies engineering & desgin houses. Plus also invest in Indian design & engineering companies & Institutes & do the same outside of India.
      That's how Japan, South Korea & now china leapfrogged the development cycle & saved themselves atleast, 5-10 yrs.

    Leave A Reply