@JAKE100 is on The Ride Companion!
On this episode Jake talks about growing up in East London and his incredible journey of transforming negatives into positives through cycling.
During the podcast Jake also opens up about how his first wheelie bike sparked a passion that led to the creation of a sub-culture in urban cycling, the impact of social media in accelerating the Bike Life scene, performing a 100km/h manual, and reflects on the viral success of his videos, including one that garnered over 120 million views.
Jake also reveals the best spots for Bike Life in London, his significant milestone of signing with Nike, and the growth of Bikestormz ride events. He also delves into the unwritten rules of Bike Life and shares his vision for the future of the community and much more…
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Chapters
00:00:00 TRC X TLD
00:02:44 JAKE1O0 IS ON THE PODCAST!
00:05:54 Jake’s first wheelie
00:08:35 Growing up in East London
00:12:00 Negative to positive press
00:15:40 First bike for wheelies
00:22:27 100km manual
00:25:23 Best Bike Life spots in London
00:29:38 Viral clips
00:34:00 AG1
00:36:11 Signing for Nike
00:46:30 Mentors and worth
00:53:26 Bikestormz
01:00:36 WORX
01:04::56 Lime bikes are dangerous
01:11:50 The future of the movement
01:18:20 Riding MTB
01:22:24 Listener Questions
01:34:25 LIKE & SUBSCRIBE!
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Edited By: Doug Tucker, onlyflightdispatch.com
#TheRideCompanion #mountainbiking #mtb
people are on their phone in cars but on on I’m talking about also yeah the commuters on bikes too oh really yeah yeah like no but like the LI bikes they’re more dangerous than kids doing wheelies you reckon yeah because you’ll get someone who rode a bike five times in their life getting on electric powered pedal bike and then riding through Central London like yeah it’s actually obvious no test just like there you go no just here jump on no helmet no this I haven’t rode a bike never rode in London could be a tour do you know what I mean yeah just [Music] go I got a gift for you have you actually yeah and I got a gift for you ready yeah we got new merch mate live on the site right now quick unboxing this where do we start mate this is a dream come true for someone like me look at that we have the new trcx TLD merch now live on the side a down the sleeve look man and this stuff looks insane trick mate I’m having flashbacks to being a child and just longing over Troye product and stickers and now we have the ride companion logo on a Troye product I’m a bit Goose bumpy weirdy about this hyped a bit much yeah where can we go to get one all right so they are live now on the ride companion. co.uk we’re going to do them in uh small through to double XL which we never done before but people have asked for double XL long sleeve tea best quality garment we could find obviously it’s a Troy Le product um and yeah uh we’re also going to throw some random stuff in so if anyone who buys one of these tea they might get another trye product sent in as like a bit of a raffle like a lucky dip you buy you might get thrown there as well little exra uh so yeah M I’m so stoked big up on these sleeve design I want to put mine on but the camera is looking at me uh well we could overlay some footage of you wearing it right now all right beautiful thanks companionship it’s a great way to support the podcast is grab yourself one of these te’s and uh there super limited edition as well I forgot to mention that there isn’t going to be many of them all right so you’re going to one of around 100 these are Collectibles you could say they’re collectibles you could say it’s collectible like it amazing let’s go let’s get into the episode yeah you can clap yourself in I you’ll be the first guest to clap ever do it is that right probably I don’t know I think you are yeah yeah that is an honor you’ve given yourself your own introduction why not there we go are you guys ready I’m ready dude you look like you’re ready yeah I’m ready are you ready I’m ready there we go J 100 I was trying to think of a good intro for you and I thought the best one I could come up with was my favorite tour of London I’ve ever had has been with you really let’s go that was sick that day yeah you was sick it were sick it’s so good so good so obviously uh our normal listener is probably what do you reckon mountain bikers y primarily mountain bikers obviously y I’d say so what sort of demographic can we talk talking we talking Like Ur down don’t leave me open for throwing people under the bus I don’t know but I don’t I honestly don’t know our demographic is wild sometimes it’s cool like you get a lot of people listening who don’t ride like it’s crazy yeah but yeah ultimately we’re middle-aged man mega specific was like yeah okay so basically what I’m saying is that we’re mountain bikers and we need an introduction to basically what kind of you’re part of us subculture of biking much maybe they’re not in tune with yeah and I thought maybe you could introduce what it is you do yeah so you give a good summary dude like long story short for the past 10 years I’ve been pulling wheelies on hard tail mountain bikes in the Streets of London and over those 10 years it’s gone from me and a couple friends in a local area to a huge scene that’s now like a global community so a lot of the time we riding we’re having fun we’re meeting up with people from different areas and yeah just having a blast together we run big events that are like big anti knife crime ride out so it’s all about just bringing people together having fun on the bikes and the environment that we’ve got on our doorstep basically it’s perfect summary that’s a really good summary what’s the doorstep we’re talking about obviously it’s London whereabouts me East London but then my friends are from North West South like we go anywhere and everywhere yeah so you’ve got crew everywhere around London all over all over the country now but yeah London is definitely the the world for sure yeah some of the ride outs you’ve done and stuff and meetups have been massive New York Paris yeah all over the place like whatever country I go to pretty much now apart from Dubai um yeah why not Dubai [ __ ] why would you ride in Dubai just yeah it’s too hot the roads are so long and big I thought you meant you try doing one you get there and everyone’s like who’s this guy um but yeah otherwise there’s always just big meet ups like it’s it’s crazy to it’s crazy kill so did you how did it start when did you first see people riding on the back wheel or what yeah what was it you first that first got you into it so for me as a kid I um I was playing football and BMXing um then when I went Secondary School one of my best mates he had a skate park around the corner from him in Leon Stone and yeah we’d just be BMX so I got into the tricks and the that sort of stuff as a kid like 10 to 12 years old had prospects as a footballer but BMX completely wrote that career off kind of tour my ACL went through years of of knee recovery free operations like did it good basically um and then in that time it was like I would see some of the older guys in my local area doing pulling wheelies and whatnot and then in the rehab for my ACL I couldn’t ride a BMX cuz it’s so small and you need it’s too much pressure on so we had to get a hard H to kind of put the seat up and ride and then my love for tricks I just started doing tricks while I was Wheeling which people hadn’t really done before in a sense like I was looking at Mountain bik tricks like one-handed sui so dropped the hand back fall like can can so we started putting our legs over the frame whil Wheeling or we look at Motocross tricks yeah or like you’d see no a lot of the tricks we was just being inspired by other sports and seeing how we could do it on a weing a lot of the time and there was a few people America but like really when I started there was no no scene it was just so was it more Moto culture in America like yeah there dir bik there was the dirt bike stuff was already going on I remember me and my my friend Trey was in in his little flat in in Le Stone we’d be watching all the dirt bike videos and stuff um but yeah we was like 11 12 and there’s no culture like that here in or wasn’t really a culture like that here in the UK at that point so um yeah we was just doing tricks and Wheeling around the local area going park to park and chilling and whatnot so that’s cool that so so really you’re right at the very start oh for sure what is now summarized as bike life was that yeah pretty much pretty much yeah and um yeah literally it it started cuz I just put a clip on Instagram almost 10 years ago now like yeah October 2014 like I literally looked at it yesterday yeah first clip wheelie clip was October 2014 and then around that time there was a kid in South London or like two kids in South London who was doing the same thing yeah by surprising we’ve seen each other on Instagram somehow back then there was no explore page and [ __ ] but somehow it’s we we’ve clocked each other and then we started riding then from there it just got bigger and bigger w wow what um what was life like growing up in East London before the biking stuff and whatnot like I really I’m quite yeah sort of naive to like growing up in a city like London and like what that would be like as young person I’m the same you only got your experience to draw from haven’t you and I lived in suburbs as is quite similar I guess yeah sort of similar upbringing and stuff so yeah what was it like like what’s your family like and stuff so for me I had my parents are amazing great like very supportive very like wanted me to be on a straight and narrow like quite you know St like not stand but like almost like a Serial box kind of family sort of thing like um supported me in pretty much everything I did not at the start of my wheelie Journey they weren’t the the happiest but um yeah everything else they super supportive the best parents um but then yeah being in East London is just like there’s so much going on all the time I think if you’re quite an outdoorsy kid which I was like football once I’d lost that it was okay now I’m just outdoors and then I think in growing up in East London or anywhere in London there’s so many negative influences and so many positive there’s a lot of both do you know what I mean so it’s just really about not getting drawn down the negative path like a lot of my friends did and it’s just kind of staying on the straight and now and yeah kind of it’s like a journey you just got to weave your way through it and things happen and and stuff happens to your friends and this and that and what sort of stuff just oh like I have friends who got yeah stabbed or we would get robbed when we were little kids like people would come and Rob you and um got robbed by five guys on a moped when I was like 13 you know things like that so yeah it’s like just situations you see things you hear about stuff people get arrested like but on the other hand yeah there’s a lot of people that are looking out for you and you know there’s ways to escape it and that’s kind of why B life I think has thrived so much in London and is supported so much in London by police by councils by um by communities because it’s given an escape for these young people giving them a path they can ride their bike out of their local area away from whatever’s going on at home or whatever’s going on with their friends and stuff come to Central London pull tricks and it’s a say for time and a better time and and then they learn skills like filming and social media and it’s fun because it’s the same thing you end up at yeah but like both whether whether you’re from the countryside or from the city you end up in the same thing it’s an Escape I guess or like from what Wheels isn’t it from whatever it is like you could be in the country I have a super stressful job you’re working really hard or you’re looking after family me whatever but then when you go and ride it’s that’s your version of Escape for for me it was my kind of way of not getting influenced down the negative way it was gave me something to really focus on for other people they might have gone to prison come out and they don’t want to be around the same people let me get a bike and start riding so it it’s different for everyone but I think that’s why the scene is so feels so much like a family because there’s no judgment There’s No Boundaries there’s no oh you can’t ride with us cuz you’re not good or your bike [ __ ] or whatever like it’s it’s it’s just like one big family because it’s really from from the ground yeah yeah yeah yeah it’s R it’s red here it really struck me when I met you before the positivity of your your message kind of because it doesn’t necessarily isn’t something that you’d necessarily immediately no see yeah you know cuz like you see clips of people Wheeling around in the street and it’s it doesn’t you don’t think first and foremost that would be no what you’re out there doing and I completely understand people may have had or at times or when people first see us they might have a negative perspective or have a thing but that’s life is it like there’s no do you know what I mean all we can do is what you can do like push our message as much as we can to prove people wrong you know and it’s literally why I started YouTube Back in the Day right because we had one or two ride outs which were like the big anti knife cram ride outs which was all about bringing people together but after the first one or two the articles in the paper were like hooded chavs causing Mayhem in the city stuff like that and it for us it was complete opposite yeah you know so then that’s why I was like I need to start doing Vlogs I need to start showing people what we’re doing throughout the day the fun side why we’re doing it the do you know what I mean and that’s how we kind of really changed the narrative and now it’s it’s a highly praised thing in the media every year that we do oh massively yeah we’re getting like I was front page of BBC news on online before cuz it was uh 3,000 teenagers protesting against knife crime in London do you know what I mean yeah like and it was a really positive it’s now a super positive thing and like police have even put reports out online saying we’d rather kids come to Central London and do wheelies and skateboard then be in their local area wow yeah so it’s been was it hard at the start there when there were those negative for sure things were coming out yeah yeah we used to get stopped by we’ get stopped by police cuz at that time you think about 9 10 years ago one we’re a lot younger and we’re all dressed in tracksuits and and whatnot no one’s wearing helmets and we’re riding around so it’s like at that point people weren’t aware of B life they’re not watching people do wheelies they haven’t seen the viral Clips they haven’t heard about bike storms or the message so at that point understandably they’re probably thinking the worst and it whether that’s from media stereotypes their own stereotypes whatever it’s like understandably PE the police were coming at us a lot we’d stop at Oxford Street to fix a punch or we’ do police come from everywhere searching us for if we’d stoling phones we ride down the road stopped for a drink police come searching us and we’re like you know but over time and with the big ride outs and a few figures in the scene kind of breaking that boundary with the police we’ve been able to kind to really get them behind us which is amazing wow it’s yeah it’s so cool it’s crazy it’s cool to see as well cuz on the videos it doesn’t come across actually how quick you’re going and how how Wild some of the swerves are like I was blown away I was you know as a mountain biker been doing it a long time I was sort of thinking well I’ll be able to like wheelie around with you oh you were though dude I wait was it you who was it he was doing the the super Superman that’s my sigy move I bought I hope I bought that to Bright life I have a little impact I think you did I’m not going to lie I saw a few there’s a few people who do do that you you showed me the swinging legs the no foot man that’s nice that’s nice that’s my signature I like people call it the Jake 100 yeah out in America and stuff no way yeah but like yeah it’s a no manual pretty much for us you never thought it was going to take you to America and stuff when you started doing that did you hell no no of course not no I remember um yeah it was it’s mental how it happened to be honest I can imagine man it’s a wild Journey crazy so when you first started yeah doing wheelies yeah riding around streets and stuff what bike did you use who were the who were the people you’re hanging out with yeah like how did that side of it start developing the first bike I got for wheelies yeah was uh sson tough tracks like a red hard tail 27.5 yeah um mid-range kind of hard tail bike one that you’d find in your local bike did you buy that specifically like my dad actually bought that for me once I’d injured my knee cuz he’ had a big motorbike incident um and had a big compensation and then when I needed to recover with my knee injury then he he went and got me that mountain bike um to help with the recovery yeah and yeah I don’t think him or me had any idea of what that mountain bike would begin but yeah it changed my life so the front breake came off how quick like how quick Did you sort of start changing it into a weed bar the front fake came off probably within the first few months or year cuz I understood quite quickly that once you take the front break off I don’t know even if your like caliper perfectly align it still slows down quicker than when it’s just not there at all so and then when you when the wheel stops when you’re Wheeling it’s like it’s a heart it it becomes harder basically um so yeah we took that front breaker pretty quick which kind of regret now cuz I wish I’d learned like when early days that I was riding I wish I was learning endos and nose manuals and stuff but like so like now when I have a front break is so like it’s pretty alien to me so it’s like you wouldn’t have had one with BMX either no hell no you would on the opposite side did you have to learn that no I’m always left left hand break back break yeah always from day never Chang so what other changes would you make to like this first bike what what made it like a wheelie bike that one not nothing made that one a wheelie bike cuz at that point there was no idea of a bike being a wheelie bike do you know what I mean it was just so cool man to be at the start of something like that it was just that is it like to start a sport almost start that sport yeah like in the UK for sure do you know what I mean yeah to be that guy that started it it’s pretty wild is it well like yeah like the couple mates that I was the first few like early early days we like they’re not riding no more really yeah none of them none of them like no riding like they’re not riding no more no can you even imagine that what that they wouldn’t be riding no that you would not ride ever no hell no I’m riding to I die there’s no there’s no options like um so yeah like it’s it’s crazy how it’s kind of yeah come to light but it was do you know I think for me I I almost feel lucky that it was that way for me because I see with a lot of the younger people now is like now that they’ve seen people like myself and little Harry and some of these other kind of big stars coming out of B life um they’re really striving for that which is not the best mindset in my opinion whereas when we was doing it we rode so much and did everything because we loved it so much and then it came and we had there was no we weren’t three four five years deep and thinking oh nothing’s happened we haven’t made any money you know what I mean we were just riding it out like we was doing it cuz we really loved it and it was really just something for us to do after school on the weekend there’s a lot in that I think yeah getting into it now just hunting viral clip hunting sponsors hunting likes and stuff it’s like if you’re just doing it because you enjoy it like there’s a lot you’re going to get a lot further I believe I agree totally and I think yes at goals goals are super important but when it’s like if you’ve been riding for two three years and you’ve got pretty good but you’ve made no money to have that mindset of oh but these are doing it and I’m maybe they’re doing better tricks or they’re doing this you know and it’s that mindset and obviously our scene was built off of of social media and I think that’s why it it’s gotten so big so quick yeah cuz as soon as Instagram became a big thing so the the culture was at the same time and that’s why I think it’s within 10 years has become Global thousands everywhere do you know what I mean turbocharged basically yeah almost got a boost I I believe like when I talk to people here about skateboarding or mountain biking and the years of progression and how long it took and you’d have to look in magazines to see your favorite Riders and stuff whereas for us it’s at your fingertips in a second all day every day and you can see stuff you’re inspired it’s easier to share Clips around kids are getting involved and kids are looking at that like I don’t even need a skate park or mountain bikes near me I just go outside my front door yeah and the bike the barrier to entry is not super high is it you get a bike and kind of from what I can see everyone has all kinds of different bikes it’s like completely yeah I think until you’re serious yeah you start buying specifics but at that point it’s like you see coming out and kids are from all different backgrounds so kids are coming out who are from less P privileged backgrounds are coming out from BMX with no breaks and stunt pigs and they they will end up being the best Riders because they’ve learned on complete and like bad setups so so when you get serious what else do you do to a bike what else do you do yeah change the tires straight away right what you changing to me flicks I like so it’s a big argument in bike life like a big it’s fix Slicks or hookworms they Max so WTB fix slick yeah so they’re thick and Slick what are they made for for like swerving and street riding they made them for that no I think they made them for fixies first right so like very skinny 23 seen right just looked we just looked at them outside what I mean is like that has that come from your culture or is it there before and you’ve adopted it I think they’re beach cruisers dude no they’re from the beach cruisers because the first bikes that I ever saw with the fix licks that I ride now were the the SE bikes oh which were the beach crew yeah so like that was the first kind like they were where I saw fix lick and then every like fix lick dominated early days of the scene everybody was on fix six and then uh Maxis uh people started to add the Maxis hook one which were the ones that on my Soap Box yeah so they’re the ones that generally are more popular I just like to fix it cuz it’s the fastest and lightest Tire yeah like you can get the most speed on them okay um and for manuals the no foots like it rolls forever what sort of tire pressures do you run 65 Max there you go straight max PSI 65 Maxum PSI as much in there as possible yeah when I did the 100K manual I put it 75 W talk about the 100K manual how did that come about so that’s a Guinness World Record no no I don’t like not technically no it’s not no you to pay a lot of money to make something something yeah you do yeah yeah it’s like 10 grand or something to call them out yeah and get it all done officially unless it’s like part of their TV show or something I think there’s other ways but I could believe that that was the case mental made me sad actually I was like oh yeah all those records in them box yeah 10 grand each yeah they all a street race and the Guinness person came out really cuz it was the Guinness long street race it was in columia and they came out to like approve it and they were £4,000 to get them out there literally just had to measure the track it’s mental isn’t it but I’m sure there’s more that goes on but yeah yeah but 100K yeah now honestly I just wanted to go fast didn’t I like I love manuals it was like oh so when I released my signature B the c00 I did a I did did a like a the launch video I did in London California and Dubai um and at the end of the California Section I did like a hill bomb and I wanted to go 50 m an hour doing no foot I did like 49 but I couldn’t test it on the day I had to test it when I got back home GP it was all funny but then ever since that day I was like no I need to go faster like I need to do 100K cuz I’m Jake 100 so I’m like yo J 100 he got 100K so I was like hey let me go give it a shot so we drove to Austria met up with the um long boards the downhill longboarder guys cuz they’ be going 110 120k on them so I was like all right they’re going to know the spot and also know the the roads and whatnot so yeah we just went out there and [ __ ] got done sent here like seven eight tries to get up to the right speed pumping tires and whatnot what does it feel like at that speed they’re [ __ ] lit love it yeah like great like I want to go uh 70 M an hour now which is that’s like probably 110 I change the Instagram or what 110 110k afterwards yeah 110k yeah um so yeah that was pretty much it just drove there and smacked it you have gears on your bike yeah 10 do you use them yeah hell yeah really you do a lot of miles don’t you no like yeah yeah on a standard day like we sometimes we do super long rides yeah some days we go spot to spot and just chill and and whatnot so like we did SP to spot yeah what makes a good spot oh depends if I’m with like my friends who are from BMX background and whatnot who are like we we get down with the hot manuals and the little stair sets and stuff then I guess like a good spot top three let’s have three top three spots for me in London for me pudding Mill number one that’s the station where I do the trick shots yes that’s number one best that’s the barrel spot that’s the barrel spot and is that local yeah that’s like that’s just for you I lived I lived in an apartment that like looked over it perfect for a while and then it’s just become the spot got yeah over probably over billion views at that spot like like between videos like the amount it’s undercover right yeah undercover no security police are super chill there’s no resid no residents that live immediately there it’s sweet love that already what you have to consider for a good spot you know what I mean involves like residents police I’m trying to find that in London is yeah dude trying to find a toilet in London is honestly I’m looking for a bush yeah there’s no bushes there a lot of parks there’s a crazy amount of parks is there in London like 3,000 or something yeah there’s quite a lot number one put him as number one uh number two spot for me another great spot is uh the O2 strip is a great spot so it’s just a big flat piece of concrete super smooth right on the river um Can War the whole uh business district canf and all the buildings there right there on the other side of the river like beautiful views beautiful spot you can yeah do whatever you want there how you get there through that tunnel no you have to go um Mission you have to go um like you have to ride down the the river temps and it’s on the river temps right by the um O2 right by the O2 that’s a good spot and then otherwise like Soho like just just the streets like is is the best where the bigest hill in London yeah I think the biggest the best one for us to ride is Alexandre Palace where we just did yeah that’s quite a descent from the top of their isn’t it incredible yeah love it yeah that’s a good one yeah so that’s like that’s the best like Hill bomb in London sure or Crystal Palace is pretty good okay man that’s that what you the list of places you just said is all over London huh yeah like north south west east they’re all over everywhere yeah yeah that’s cool that is we Soho is just load of stuff’s going on good food good good people good interactions you see people getting arrested drunk people like yeah Madness so is a good spot for sure yeah bit of place yeah I know you’re looking for busy places or it depends on the day depends on yeah that’s what I’m saying like if we’re if it’s a Friday night let’s go straight into Central where where it’s all going down yeah or we’re like or on a Friday night we might just 20 30 of us go down to the Ping Mill down to the stage and bring the speakers out and we’re we’re there until 2 3 in the morning just sessioning in doing tricks what I said this yesterday to olle we bombed the hill yesterday just on the way back from a ride there’s nothing better there’s as a biker yeah you can ride all these trails and lone tracks and Corners jumps but sometimes just cruising down the hill a manual is the best thing because I thing is so simple you get the the kind of uh serotonin of the the speed and the the freedom but then also without having to focus too much like it’s still almost relaxing as well CU you’re just no effort and I think for me it’s like as a kid that was the thing just go ride your bike just bomb Hills that’s what it used to be me when I was young yeah ultimate Freedom just like I’m just cruising down Hills get to my house got the choice of a trail or of going down hill and quite often I just go down the road I just finish the ride and I’m like yeah going down the road on my b Wheel yeah it is the best really quite often actually you’re right you’re right and when the sun’s out it’s decent isn’t it the best yeah the best so you’ve mentioned your under under uh underground spot is it good that it’s underground undercover yeah yeah because you have to do so many at those because it it blows my mind the barrel for instance the barrel video like talk us through the barrel video the barel video yeah so obviously in in lockdown we um me and my friend uh bad um yeah we came up with a B life circus is what we called it basically which is where we started taking the front wheel off he basically was like [ __ ] that I want to get my front whe lockdown only it’s not started in lock down yeah like the no front wheel tricks like the ones we started to do that basically kind of a bit of inspiration from people like Tate Ross and stuff you know the bmxr but um yeah we started taking the front wheel off and we filmed like a a video Part B life circus in lockdown and we was doing some crazy [ __ ] he he was the first person to like take the wheel off pick it up and put it back on and then after that I was the first person to pop a wheelie and land back on the wheel whilst it’s rolling like in the forks video that blew up that one went crazy back in there that’s when like old Dany and all those people Pink by like everyone started following and kind of really clocking on yeah okay um and then ever since then it’s just like all trying to be different and creative with those tricks and then yeah literally the other week saw those barrels um Collective bites must have used them in an event I saw them in the warehouse and I was like [ __ ] do something with them done two like bounced it off one barrel off the next one and caught it put it back on it took like two two nights to do it tries yeah yeah like three hours three and a half hours first night probably a couple hours of second night yeah I’ll just repeat repeat and you’re just spacing the barrel what what you do space the barrels out or go faster yeah uh more no it depends yeah like at times we’re spacing them out we we kind of get it to a point where I get four or five good runs with the front wheel and then we kind of work out at this is roughly where on average this is roughly where it needs to be and it’s like the BS are never in a dead straight line cuz the wheel never bounces completely straight and perfect so we kind of see which way it’s tending to bounce if it’s right or left that could be to do with wind or my wheel being buckled or or some [ __ ] you know what I mean so we just get the average over some good ones where I go at the same speed and then we just go for it just keep going to our audio listeners you pull a wheelie the front wheel comes off yeah you’re Wheeling the front wheel hits a a a scaffolding block you know the ones from the fences yeah yeah hits one of them okay so that gets it Airborne yeah I’ve got that hidden at the spot in the corner it’s always there Corner no one loocks yeah and then it goes Airborne off one oil drum yeah bounces off the next oil drum in the meantime you’re still front wheel in the air Wheeling next to it without a wheel in the in the forks yeah catch the wheel before it hits the floor yeah put it back in the forks land on the wheel ride away like nothing happened to victory yeah just to go the bikee and go home 6 hours yeah like the way we do it is like when the Sun starts coming up at 3:00 4 in the morning we’re like yeah session done like that’s how that’s how we end those sessions if we ain’t done the trick yet really yeah yeah it’s like sun’s coming up time time like but yeah that was so yeah those two battles and I thought I I knew the video was going to do well yeah cuz all the videos that the front wheel comes off in the first second or two do well because I think it’s the most easy easily understandable trick that will impress pretty much anyone whether they ride or not yeah so I knew it was going to kind of do well all those videos get a few Mill every time that I post those and this one just went 127 million in like a few weeks mental did it go instantly no it got like a million in the first 24 hours I was like okay yeah it’s on then it had done like 20 in a day or two two days yeah and I was like [ __ ] it’s not then I like then it surpassed my Tik Tok my most viewed video on Tik Tok which was like 60 something I was like yo this is going to get 100 M’s I was like and then that’s when I was like yo Jake 100 million now like and then it just kept going again I was like [ __ ] yeah crazy so sick dude I I I think it’s such an interesting journey and these these clips are a big part of it but after the break I want to talk to you about what happens how you actually made it into actually your job yeah after the that would be interesting yeah yeah companionship are you looking to take ownership of your health introducing ag1 a powerful daily nutrition supplement designed by scientists to support your body’s needs ag1 is a comprehensive and convenient blend of over 70 high quality ingredients packed with vitamins minerals and Whole Food sourced nutrients with just one scoop each morning mixed with water ag1 helps to support your brain heart energy and immune system it’s a powerfully simple way to start your day right while we have a degree of individuality science tells us that the human body is interconnected which is why ag1 contains over 70 ingredients to support your Baseline nutrition drink ag1 is the best way to feel reassured that you’re supporting your body with a broad range of nutrients it needs ag1 isn’t just another supplement it’s a morning ritual a timely habit that fits seamlessly into your routine and it does fit into my routine because I just do it in the morning before anything apparently you meant to have it on empty stomach which I actually quite like I take it with me in my little ag1 Shaker and just go walk the dog I do empty stomach every time actually cuz it said on it said on the instructions and I did what was on the instructions the sort of people we are Davey what are the benefits well Ollie they speak for themselves from sustained energy throughout the day to immune support and Stress Management ag1 has you covered plus ag1 is NSF certified for sport ensuring the highest quality ingredients and Manufacturing standards ready to take the next step in your Wellness Journey visit drink a1.com rde companion today for a special offer we are going to give you free oneyear supply of vitamin D3 and five free ag1 travel packs with your next purchase so that’s drink a1.com theide companion that’s right mate yeah nice nice nice drink a1.com rde companion take ownership of your health with ag1 check it out now check it out now we’re going back in ready the what you had a the the sponsor break yeah that was an ad break break I don’t know what it was but I’m pretty sure it was pretty good yeah I’m not 90% sure it’s really good it has to have been a good one on my episode like exactly exactly 100% so before we went we were talking about what happens when you get millions and millions of views how it becomes eventually kind of a job right yeah can I unpack that again real quick please do better better than me no not don’t do that to me um well initially you spoke about 2014 first time you posted bite life well a wheelie thing so go all the way back to then like what was social media for you what were you using it for was it just and were you Jake 100 back then I was J 100 then j00 what do it mean h what’s it mean well my name’s Jake but then back then I was like a kid I was like oh I don’t want my my actual name on social media then put Jay yeah um it was J 100 okay the Instagram account’s still there I’ll send you the clip after you put it in whatever but um yeah so that was in 2014 um yeah using it just do anything M but like there was no I weren’t like um pop weedies and get sponsor like my biggest my dream when I started to ride and noticed that I was like good at that point was like if I can work a job parttime and then somehow make money off like a small sponsor or YouTube rideing parttime like I just want to work three days a week uh three days a week and ride four like that was my dream was ride more than I worked yeah um so then Instagram back then was just personal but then once we started posting clips and kind of things pop off no no first one didn’t pop off like that was just popped off between all my mates and stuff yeah um but yeah it it did start to gain traction I think back then I don’t know why but it was like it seemed like it was easier to get like people were much more likely to follow you back then like if they saw you do something cool cuz I think it wasn’t like now you just scroll on your Fe page and every video is some crazy [ __ ] where back then it it wasn’t really like that so I think that helped us early days to like and where we were kind of the only ones doing it like we were the only like it helped us get grow quite quickly back then yeah yeah um and then yeah just progressed on from that like to the point then I started doing YouTube starting getting involved in setting up ride outs you started YouTube because to change the narrative really that was like the main reason was it more negative back then would you say like the narrative 100% it’s like what I was saying earlier talking comments on Instagram what we talking media like like the Articles like when we would do a big ride and stuff we had negative articles online about us just cuz they didn’t understand it didn’t know what it was there for we probably we had no way of pushing the message out there we weren’t making t-shirts with the message back then cuz we there’s no budg do you know what I mean like it’s a whole different kind of time and also a time in London where there’s always so much crime going on that the media kind of just make you assume that a bunch of kids riding around in truckies negatives yeah was there one thing that put you onto it kind of was there like one moment that was was pivotal well for the narrative change yeah I think no well bike storms is probably the biggest thing that changed the Nar bike storms the event the ride out the bikes knives down ride out because that is uh we start like over time yeah we started to change the narrative that because of the message the Charities we were getting involved with then down the line storms he turned up one year and came and did the ride out on a bike which was a big moment when stormy came Nike sponsored it one year Adidas sponsored it one year so we had so one Nando like every brand like a lot of brands have come in and done bits with it yeah and then I think for me the a big moment for me personally was when I signed to Nike so I quit quit school quit college at 16 I went to college for two weeks but my best mate got stabbed the first day I went to college like the night before so I was like in hospital with him not going College had to get a knee operation as well so it was like yeah everything was against me being in education literally so then um got a job in a bike shop Paradise Cycles it’s like a nice independent shop in East London um worked there for a couple years and then Nike bought me out wow put me on a contract what a story man yeah that’s Well they um that’s insane dude yeah I did the uh London adver there’s a big adver on many awards um where they basically got a bunch of young londoners from different cultures and communities and they had like all these celebrities and footballers in the video but the focus was on the young people and all the celebrities were the cameos so they done like a really clever campaign it was amazing um and then yeah spent that whole check on going to America for the first time the whole fre free or what however many thousand it was yeah went to America New York LA on my own at 18 came back why cuz I wanted to go ride out there with all the guys in America and you’ve seen so from that original thing in 2014 yeah moving forward but you see a scene 2018 start over there as well like yeah they would but funny enough it was kind of at the same time right yeah it was kind of at a similar time so like I remember going back and forth on Instagram like I’d see someone do a trick in America and then learn it here and they’d see us do a trick out here that they hadn’t really done they would learn it there do you know what I mean so there was like a few of us that I knew from the early days out there that we all had connection with right um so then once I got that check I’m like oh [ __ ] let’s go flew straight out there and then when I was out there Nike offered me a uh like an exclusive deal yeah um because another a cycling brand clothing brand um that produces lyro and stuff wanted me to do a campaign for them and Nike were like that doesn’t fit your image we don’t want you doing things just for money so let’s put you on a deal where you’re good wow that’s insane dude what do you think like it’s probably a tough question but like what do you think Nike saw in you then and what what was their goal with it it’s interesting CU so I was on them for three years yeah I’m not on them now great time no no bad blood or anything at all but at that time I think um like the way those Brands work they they focus on regions for a couple years or they focus on different elements they get shifted around and at that point it was a very big focus on London and youth culture which is why they did that massive advert focusing on all the young people from different sports so that was the big Focus then for the next three four years um and then I was a I guess I was a figure in London that had a following and a community around me that is the perfect audience in demographic for Nike yeah a bunch of young mainly male people who wear Nike who ride in it who are in London who are putting up Clips on Instagram um so it was more of being like an ambassador right for them like it wasn’t like I was an athlete for Nike I wasn’t a straight athlete and treated like an athlete because there’s still to this day there’s not really any professional competitions for us um so was more of an ambassador kind of like a key to a a big subculture and the events that I could put on the clips that I would do like well you’re the dream aren’t you for them if you think that they’re like big Corporation is terrified yeah but how do they get involved in a good way yeah so like a a person like you is so perfect for yeah I was shocked though I never like I would never expected it because at that point I never wor a helmet that point I was still a bit more Reckless how I rode through the streets cuz obviously over time as I got older and matured and have more young people looking at me I had to I’ve like tamed my rid and especially the footage that you see online like a bit more smart a bit more respectful to to other Road users and whatnot but back yeah back then they were just never tried to tell me to put a helmet on like nothing but respect for them they just kept me they really wanted they never tried to clean my image or do anything man they were super supportive and they just saw the goodness in it and I think all it takes is a few people in that Corporation to really have your back yes cuz some people in there probably hated me you know like a middle-aged woman who’s got two kids is like I don’t want my son going to we through Central London swerving around cars but then other people understand London and the importance M for young people to get involved in that and really backed it how did Nike like get in touch with you for the advert no but how oh DM from Nike I wish um no they had like a some sort of like agency thing in London where they had like 15 20 like young people from London who do research for Nike do uh community research right whatever like cast in for for Nike campaigns because they’re like young and understand the culture better than the the office heads yeah um and then I went and did they were like oh yeah we just want you to film a quick clip on the Sant andere by like we’ll pay you 50 Quid take 10 minutes in Stratford like they’re going to use it like internally for something I was like all right cool like never thought nothing of it knew it was for Nike cuz they had me say just do it they didn’t want to tell me it was for but they were like yes say just do it and yeah Wonder um and then yeah didn’t hear anything for six months was quick 50 Quid is it like not bad and then they were like yeah do you want to be in an advert I’m going to pay you few thousand type thing I was like oh [ __ ] here we go and that was like my first SP like first sponsor first deal was Nike when did you actually start realizing that there was um that you had worth like not saying you’re not worth I’m not saying no no I know what you mean no like the value yeah like your own value do you know luckily I think so when we was kind of coming up and we started to get 50 880,000 followers and we’re starting to get little Like Rappers when us for music videos and all those little kind of like little day-to-day jobs or little bits of interest from small people whatever um we luckily had a few good mentors coming up yeah yeah we um there was a guy called Charlie dark who is uh one of the kind of Pinnacle people in the the running culture okay but like the early days not kind of what it is now which is it’s like a big Trend now but he’s like really core from the Running Scene and really built a big brand and became a brand ambassador for a lot of Brands and he kind of sought us and our crew and um knew a guy called Mac who was looking out for us too at that time and they would I I remember sitting in a pub when I was like 15 16 and he’s saying like how much are you worth like kind of asking us those questions just to see what we knew and then he would like Mentor us off the back of wow of conversations like that and I had another Mentor called Ivon she was amazing taught me about building decks and kind of stuff how to talk to Brands and what they might be looking for had me doing bits of you know like kind British library and sitting in the library with her and learning bits from her and she was amazing too so like honestly like for me I was just lucky enough to like meet a lot of people and also have the open mindset to learn from from a lot of people too so that’s well cool man I guess people wouldn’t know about that either they wouldn’t guess that about you actually trying to figure all that side of it out that side so far from what it is isn’t it yeah like I’ve sat in British Library yeah Ivon my mentor at that time um and yeah we’re sitting down building decks like the first time I ever spoke to red like she helped me build a deck to to pitch some ideas that I wanted to speak to Rebel about once they called me in for a meeting so it’s like all those bits yeah like to learn all that stuff yeah it’s well cool dude and at that point was it starting to become like a job well yeah yeah around that point that helped it become that well Nike was the first moment it became a job yeah like at that point I was out of work like Nike were like what’ you want from us I told him I want time like that’s what I needed the most of was time yeah but obviously time means I need to be supported financially to take advantage of the time especially in London exactly cuz I was going on trips and they’re like oh do you want some trips like we could just have you on a big deal where we have you on like a bunch of trips all year I’m like that’s all good but if I’m working a job I can’t go trips throughout the year so I need time like I need to be out of work and they came back with a good deal and then it became a job because then I was doing photo shoots for Nike for foot Asylum and JD and their partner things and I’m turning up to Nike events and that kind of really professionalized my brand and also my image to also The Wider Community or or London itself cuz now London are seeing wheelie people on on the side of Nike night town in does it big things for 100% now it’s as well the community like the young people looking up to you belie like he’s doing it yeah like there’s a there’s yeah there’s a a way to to make it and S like um and then yeah to have that on the advert and all over all the Nike stores in every foot Asylum you got my my signature bike in the windows or the shops like that will change the perspective a lot and make people kind of respect it a lot more what’ your parents think at the start at at a Nike moment at a Nike moment very proud obviously very proud yeah it’s big turning point though isn’t it it’s like I remember at the start I never told my mom the type of riding I would do like it was I’ll go out on my M by ride she knew I was going to go meet her up a friends but she didn’t she didn’t know I was posting Clips on Instagram yeah swerving across the road riding on the wrong side like dodging cars um I think when I remember the day when she saw like my cousin must have been like I must have told my mom I was revising at home or something and then my cousin’s like with my mom at like a festival or something she’s like oh look what Jake’s doing so myom mom and I just posted a clip like Sing Sing down the street and remember my mom was not the um best pleased with that um but then as time went on I think she also saw what it did for me yeah I think to this day she said getting a job in the bike shop and leaving school was the best thing I ever did better than the Nike deal better than anything was getting a job in a bike shop and getting out of Education early um but yeah I guess the bike shop turned me around a lot because before that I was getting in bits of trouble and dabbling with the the negative influences and the wrong path in London and once I got the job and started doing wheelies my whole life changed around just a lot more positive do you know what I mean so and then the Nike deal comes around she’s just mind blown like still to this day she’s probably like what the [ __ ] like how do you know what I mean but all my family is it’s just like but even me like even sitting here I’ll be pinching myself like it’s kind of mad it’s what I think so good is you’ve done such a good thing with it like if you imagine when you started being able to look up to someone you had no no one yeah so you didn’t have to do the right thing you didn’t have to be positive you didn’t have to have a message the message didn’t have to be no you could have continued along you could have continued wheeling and not given this amazing positive message and and been a role model and and undoubtedly then probably you wouldn’t have had the success that you have had no no way no definitely not but for me it was like even the message was so natural for me because it’s like literally my two best friends been stabbed my other best friend growing up his older brother was was murdered like it was like it was something and even for me with the parents I’ve got and the kind of home situation I had that was still so close to me like so like my three best friends like literally out of the four of us it was like all three of them were victims in a way of knif so it was like that message is so natural but then anyone you talk to in London no matter their background or whether you think they’re involved in this or that or whatever it’s like everyone’s aware like everyone knows it’s don’t everyone’s doorstep like so yeah the messages when well the the I I get the message what’s the problem how do you like obviously you’re just spreading a positive message and like is there like a way what was it that you saw that needed to be changed well obviously for for us we just saw that riding bikes was bringing people together no matter what background or what area they’re from no matter what they look like no matter how much money they come from no matter what school they go and the funny thing is growing up no pretty much every other sport you get into you’re always competing against another school or your football team’s competing against the other area and it’s like it’s always a competition against other people like it’s always competition based pretty much apart from things like skateboarding BMX but even then that’s not that accessible it’s not that popular in London or like it was maybe 15 20 years ago yeah so I think the bikes just mate I was going you think I would ever G like gone and just chilled in South London like without a bike no but I’d riding there chilling with my mates we’d ride around and then I think yeah we just saw how it was literally bringing all these different types of characters together yeah just like you said when they’re doing that they’re not doing something else exactly exactly and then now it’s got to the point that I know so many people in London and all these little coffee shops and got so many contacts and people are aware of us that now we’re like yeah we’re helping kids get jobs and there was like I think last year we got like five or six young people into jobs through into like coffee shops and bike shops and stuff so yeah and it’s like now the community it’s when did you start putting these together like when did you take what you were doing the riding and stuff yeah when did you first like go I tell you what I’ll use this thing that I’m doing and we’ll spread a message I think it was yeah when me and Mac um set up bike storms I think that was like the like before that obviously we knew within us we knew how positive it was but we never thought on figure out a way to spread the message I guess or whatnot but then black storms yeah once we set that art bik bikes up knives down was the message from that that moment onwards and that’s stuck with those ride outs and we’ve had it on the t-shirts every year and whatnot so that’s kind of really those moments and yeah we have Riders and we’ve lost Riders over the years so then that day now becomes a day where the whole scene takes a minute or two silence at the start like it’s super wow yeah respectful and a big thing that so how big was the first bike storms 200 people 200 people two 300 people yeah right and then you do it annually we’ve had yeah annually uh right before Co there was one I think the police said 6 to 8,000 Riders last year last year last year was the first year I did it on my own like completely the other guys taking a step back and doing his own thing last year first year did it on my own we did uh and we’re trying to rebuild it off the back of Co and the scene obviously has it ups and downs but last year was the biggest biggest it was for three or four years and we had like 3,000 there last year and we’re expecting more this year but we had Riders from Colombia Spain France Portugal all coming to South London to do wheelies wow so what is the event if you could give us an elevator pitch of what it actually is the best best [ __ ] bike event in the UK that’s what it is like um no so probably one of the biggest is up they were like biggest probably biggest ride like I believe that yeah up there with the big ride outs but um yeah it’s a a day where we all come together for the message bikes up ni down we meet up in the morning in soic park we have music we had the Red Bull truck there last year with the the pullup bars which were made out of melted knives that were confiscated from the streets and stuff way so we had that there with Red Bull we had music we have local food people we have lots of stuff to give away in the morning we got a few bike shops free repairs for everyone I’m trying to get a barber there this year to give people trims so it’s just like a little kind of Festival Vibe and then we there for a couple hours and then we ride out um around the city take over the streets like completely take over the streets like and is it more of like a thing now it’s probably a silly question but like where the police are stopping traffic yeah yeah they’re blocking Junctions for us there you go right so it’s not just you just go for it no like it’s organized shout out to Lee but is like he works in in the Met top GE are like top top GE are like literally I was on the phone to him yesterday like we chat and stuff he’s super super cool like big like like if it wasn’t for him it would be very difficult to pull off B storms really cuz he’s helping with the conversations with the council and then also he’s dealing with the police so I’ll work with him and we’ll work out how many police we want on the ride because we don’t want the police to take away from the ride yeah we want the ride to still feel organic still feel like the young people have control and power and what not in the city for that day and to really make a statement so we work with him and we’ll have like six to eight police in the pack and that’s more to protect the Riders from maybe angry car drivers who are stuck in traffic waiting for us to go pass how crazy is it full circle it’s like and now they’re helping us and coming out on bikes with us and yeah they they’re well up for it wow so yeah it’s a it’s crazy crazy and I guess also obviously for them the the the net positive is you’re changing the perception of the police so that’s obviously a massive baress as well to the whole thing isn’t it yeah and it shows that the police are are there for it and they can interact with these kids and all the kids know know Lee and that he’s the man and yeah and obviously the the relationship between young people and the police in London is a a very rocky relationship so yeah like big up Lee he’s the he’s the man for sure like that’s cool man yeah so you’ve got an event coming up yeah 17th of August you guys make sure you’re there yeah we’ll be there I’m you should come do you should come down and set up like a little Marquee with microphones and get like one minute interviews with the kids and stuff you’ll get the funniest thing it’ll be so jokes or something like that could this is the next the next one is 17th a 17th AUST and what I do like anyone that comes down or anyone that’s kind of got their own thing going on he like yeah we just want them to do something fun like I was talking to Instagram I want them to come down with a Mary and teach kids tips about Instagram cuz they’re like calling me and telling me all that stuff but I’m like I don’t really need it yeah these guys do though so pop down so yeah we’re trying to get people to come and provide 500 or 1,000 free ms and the bike shop like with WTB last year we did a toss the tire competition so we stuck Forks in the ground you toss a fix slick over the forks you keep the tire so like it’s just fun so yeah guys definely come down if you want to do something more than well absolutely yeah they’ll try and get some of the companionship down yeah we could do it be see It’ll be see yeah do a ride out well it is a ride out get on it we do our own we got we got a load more questions yeah we got loads more questions but we’re going to get to them after the break oh finally we get to my favorite ad I think it is probably my favorite cuz it’s the easiest one yeah this one’s easy dude if you’ve not got one of these and you’re a mountain biker yeah then what are you what are you dude you’re probably not cleaning your bike certainly not I didn’t clean my bike before I got one I’m also quite guilty of it to hon I didn’t even have an outside tap before I got did you Hydra shot that’s right we’re talking about the works Hydra shot yes I use it every single ride yep same mate I’m with you almost every single ride I’m going to say almost cuz that’s the sort of guy I am but I do try and I still keep my bikes in the house so I do have to make sure she’s clean because she comes in the house you know yeah there you go but it is so easy because you’ve got the power share system obviously that’s the battery that comes out of personally my leaf blower my impact driver my chainsaw my I can carry on carry on too we’re doing house renovations at the moment as you know and I’ve got a few work Tools in there so I’m been using a grinder stammer done the garden recently uh impact driver those the tire flator inflator oh I need to get one of them man that’s really SI Hoover the Hoover is brilliant I all of it works One battery it does it’s dream how good is that right so there’s the difference between when I first cleaned my bike with a Hydra shot mhm we’re on to the 56 bar version aren’t we yeah we are mate they’ve added some extra power it’s not too much power no which is nice it’s absolutely perfect this sound this sounds like just something that you say in the adverse and I bear in mind this is the adverse but it is absolutely the perfect amount of pressure for a bike totally don’t blow out your bearings not going to blow out your bearings exactly right can should I read some um information about it yeah please okay so unlike conventional pressure washers with bulky body unit Mains connection and garden hose attached to tap the new works Nitro High flow Hydro Shot so that’s the difference it’s the works Nitro high flow Hydra shot runs on batteries it draws water from any Source you can do it from a river in Wales when you’re after the bike park you can do it from whatever wherever y you can do it bucket bucket Lakes even seawat it’s ideal for cleaning around the house and patio yep or I mean we’re talking about bikes I did just autoq that and just read what it said but it’s again it doesn’t have to be used for your bikes that’s the cool thing we use it around the house and yeah absolutely and I do regularly equipped with Works built brushless motor 2.0 this High Press washer delivers excellent performance on powerful cleaning with a 220 L an hour flow rate that’s a lot she flowing she’s flowing designed Compact and portable at only 1.5 kg you can take anywhere you need uh it’s got 5 in one nozzle actually also very useful yes sometimes you want it on the pinpoint exactly clean a patio or something like that sometimes you want it a little bit wider maybe you’re watching the flower beds or something like that absolutely um this goes through all the other applications we can move on we know them and if you don’t know them head to uk. works.com yeah um and if you enter the code the ride companion yeah is that caps uh it is caps it’s all caps just the ride companion yeah just the ride companion that’s going to knock you 10% off amazing that’s just on ukw works.com let’s do 15% off can you are you that powerful yeah we’ll speak to you’re a podcast let’s just do it for two weeks 15% off two weeks two weeks 15% off uk. works.com with the code the ride companion all capitals and it’s across the whole range except except the robot lawn mower but everything else so you could you could build out your garage a little bit get yourself a Hydra shot get yourself a drill grinder streammer all kindes of things sometimes when I feel lost in life I actually just go on The Works website cuz I can’t believe believe they’ve got that many products if I’m if I’m trying to if I’m struggling for jobs to do I’ll go on Works website and it will actually lead me to the light I’ll find a job to do they’ve got so many tools it’s insane tool for everything get yourself to uk. works.com with the code the ride companion for 15% off for two weeks I can’t believe Dave is doing this but he’s doing it he’s pulling the trigger y not literally because we don’t want to get a studio wet thanks works thanks works right we’re back here I want to hear some stories from from the streets what’s the craziest thing you regularly see in London you were just off air you were just talking about people on their phones in cars right people on their phone in cars but on on I’m talking about also yeah the commuters on blacks too oh really yeah yeah like no but like the line bikes they’re more dangerous than kids doing wheelies you reckon yeah because you’ll get someone who rode a bike five times in their life they getting on an electric powered pedal bike and then riding through central line like when it’s actually obvious no test just like there you go no just here jump on no helmet no this haven’t rode a bike never rode in London could be a tourist do you know what I mean yeah just go go ahead so or like yeah so I think that’s always my kind of Defense when people kind of come at me like yo it’s so dangerous how can you encourage kids and stuff it’s like I completely get it you got to understand everyone’s perspective to be able to to prove and wrong in a sense so it’s like I completely understand it but look at it this way and you might see it in another way do you know what I mean so and that’s the way I kind of explain like some dude who’s pissed off he’s got so much going on he’s been at work all day he’s trying to get home quick or yeah M he’s more likely to hit a car than us who are focused in the zone like come out to specifically do what we’re doing with a clear mind happy do you know what I mean not trying to kill ourselves to some people’s disbelief I’m with you when I’ve uh I obviously had misconceptions about what it was i’ just seen videos but like you’re moving quicker than the traffic so so the traffic is if if you one when you’re on a bike the traffic is at standstill so it’s actually what you’re doing is really controlled and like obviously you can’t see what some what decision someone’s going to make of course not but you must be pretty good at seeing it now well now yeah like but like I think people don’t also don’t understand I also this is also for the kids too that are coming up and this not even just for the public but I think people don’t like when I’m riding especially if I’m doing high speed stuff or riding through the streets it’s like yeah I’m looking in straight through the car at the people’s mirror to see if they’ve looked in the mirror to see me or like I’m looking people’s Wing mirror to see if they looked in it and stuff like you’re looking at every little thing that could be could change someone’s decision when you when you’re really locked in or you’re looking five six cars ahead at the people crossing so you know like you’re looking like everywhere but I think for me like yeah I’ve made split split second decisions like that probably saved me crashing because I’m looking in people’s Wing mirror in their car to see if they’re looking or which way they’re going to go without them indicating and stuff like you can see them looking left but they haven’t got to indicate you know they’re probably going to go left so you either hold back or go right it’s like the Jake 100 Hazard perception test remember doing the hazard perception you were like well I think someone’s behind that bus should I click clear the hazard but now i’ I’ve seen it too early too early it doesn’t know I’ll going click again yeah that was like me that was like me I’m like yeah I know there’s one from all the way over there and like little pixel over there I saw you um exactly that it is wild man because you’ve got this scene on your shoulders quite a lot especially with like you said kids coming up they look up to you and some of it is quite dangerous so what’s like your advice to these kids a lot of the time if something happens as well let’s say a kid does tap a car not you like yo sort it out don’t off yeah like if it’s a kid’s fault completely yeah it’s always the best thing to do and I’ve been around situations where that’s happened and a lot of the time drivers are fairly qu I think if you really damage a car or some [ __ ] you’re going to have a bit of a different situation but generally like people are cool it’s a little tap or whatever you’re kid you know what I mean you’re on a bik you can kind of you I think it’s all about people’s energy in those situations you come through and your respectful and you have a bit of energy you can laugh about it a little bit apologize you’re sweet and I think I don’t know for me there’s like Unwritten rules that I kind of have and especially hear them dude let’s hear the unwritten rules Unwritten rules like for me like the two main Unwritten rules and the ones that if people are riding around me I try and keep in place so it’s like yeah no no oncoming swerves so it’s like when a car’s driving at you yeah you don’t swerve it yeah they’re called suicide swerves um and they’re just it’s too like it’s just not worth it it really ain’t worth it like we used to do it when we were kids like little kids and there was no scene there was no thing we was doing that stuff um and that was just us chasing adrenaline chasing that thr but you can get it in so many other ways so it’s like for me that is like a big no we even on our ride outs we even try and ban them um there’s always going to be someone who does do them but that’s just cultures there’s always people that are rebellious in a sense and then the other one the other one big thing for me is like when people are crossing the road just I always ride behind them rather than in front of them so you don’t cut them up so it’s like cool I might not wait at a red light if there’s one person crossing the road or something but I’m going go behind them once they cross the road rather than cut in front of them just out of respect you know um especially if they’ve got a pram or or a kid or something you always go behind cuz you scared them in front you know so they’re like the two like main ones for me that are just like when I see people doing that around me I like I’m like bro like chill it’s not yeah the [ __ ] yeah yeah yeah like do you know what I mean so it’s Unique position to be in been like the the guy guy at the top in a way yeah and you have to walk this line of like yeah you want to push the the movement forward the culture forward but you also don’t want to I don’t know make enemies you don’t want to be like that guy that is I don’t want to be like I guess people call me kind of like the dad here there sometimes cuz I am a bit more like head screwed on a little bit more sensible a little bit more aware of things like you could cut that carve up or clip that car that could be the owner of Nike who’s going who’s going to give you a deal and there was that situation one or two situation when I was younger where that was proven to me where I was I was chilling or whatever um I would get a text from someone from a brand that I’ve been working with like oh just seen you here or like and like all my boys might have been smoking weed or some [ __ ] like and I’m just like oh like you really never know who who’s around the corner who you’re going to pass who you’re going to cut up in the traffic or so it’s like I also say that to young people too it’s like you never know who people is so you don’t want to argue you don’t want to fight you don’t want to hit anyone you don’t want to cut people up because right that could be the person who saves your life or changes your life what like for you what is the I’m not put my feet up get roasted what is the what is the future of the culture and the movement like I noticed recently you went to masses of dirt yeah that was sick yeah that cool but like is that is that where this style of riding is heading to be like shows Arenas or is it in the streets social media obviously up until now it’s very much in the street social media yeah like last year me RJ um and my other pal um Sheiks yeah we did shows which were amazing right but um I think it could definitely go down that route because those tricks where that front wheel comes off like that in a show has people going crazy it was amazing um but for me I’m really trying to push a competition I really want to see a competition something professional D before though right yeah we’ve had competitions and we have a thing called swerve Sunday which is like we get a door and we see people’s best swerve and that so we’re taking them off the streets and creating a course like we had a [ __ ] um you know like a big gim ball yeah we like tired rope and tape around that hung it from the the roof of that spot in um that we ride at and we was like swinging so kids had to dodge that and then swerve the door um so we have events like that where there are competitions but they’re never like professionalized okay they’re kind of like jams kind of here’s 50 Quid for the win or is this or this sponsor gave this it’s not like a professional competition with judges and respected winners and whatnot you know so that’s something I’m really trying to push towards and I think I could potentially do it off the back of something like bike storms yeah is create some sort of Championship the back whe game or what would it be what would it what would be like let’s say you so it’s it’s judged and would it be 20 seconds I mean I think it depends like you can have a a freestyle comp so you get like 30 seconds and it’s kind of like flat land so you have an arena maybe there’s a few obstacles on it that you could interact with or do things with to kind of make it a bit more of a interesting spectacle and to to see how people interact with that differently um you’d have something like that you could do um I really enjoyed the we set up a little thing a few years ago which kind of got um halted by lockdown and stuff again was uh event called off the streets which was wheelie racing so we’d go to gokart tracks and wheelie RAC and we’ all take front wheels off we’d have 20 people no front wheel racing around the track like flying as well like we’d be going quick and you’d get some good crashes so it’s like that sport yeah I I see a vision but trying to do that wheelie racing it’s so it’s hard to build that up like I kind of need some someone big to just back it basically um that’s why even when X gam posted my video the other day I’m like send him a message like yo we need to talk like got an idea so it’s like it’s just things like that that I’m just trying to see a real MTB part j00 X yeah make it happen D X Games hit me up um I’d go hard for that [ __ ] to yeah no doubt oh my God but that’s kind of where maybe it needs to things like that it’s just breaking those little boundaries and breaking those ins and it’s like going masters of dirt was great um it’s just like yeah getting in in and around those environments and just keep it pushing man interesting where do you see it going in terms of riding like what are the youth doing that you couldn’t believe is happened but the combos that these kids do now like I don’t do combos like that like I can do multiple tricks and switch them up but the like in B life like the combos which is when they have like the stump pegs and their legs are crossing over on the stump pegs they’re jumping from cross legs here to cross leg the other way onto pedals like the stuff that those kids are doing is insane and like even when we were coming up like we doing like Lego the frame Lego a bar like we weren’t seeing it get much further than that we jumped to the seat now like then there was like a big boom of like these kids just doing Combos and the but like these kids can’t like these kids are going in and just straight up learning combos from as their first like tricks right yeah like which is M you ask them to bunch up up a curb they probably can’t do it but they’ll F they’ll go down the hill 20 M an hour and be dancing around the bike on one wheel like completely dancing so that’s a big style and then the other big style is kind of like the flow riding the streets like yeah the swerves finding like different lines on the streets different gaps like you see the poles where they’re quite thin it’s like wheeling and swerving squeezing through that Gap can’t swerve man I can’t swerve I want to Swerve I tires you reckon yeah it will help a lot well like it will help a lot what is it the rounded T no yeah cuz your knobs like the nobbly bits yeah U the tread the knobs the tread I didn’t know this I’ve been trying no but like you got to imagine if you’re on the Treads and then you swerve there’s just like a straight lip off them so it’s going to be hard where’s a fix lck huh have you tried j under swerve yeah going a bit on on his bike I reckon yeah but obviously on a fix lit you can just move around it it’s like a super Moto Tire like a race Tire like yeah yeah that’s cool so but yeah the progression where I see it going is just like yeah faster tricks harder tricks me for me more crazy circus tricks cuz they’re like the social media favorites yeah um and then yeah for me I just want to see competitions one comps cuz I think once comps come in more sponsors will come into the culture you know more respect and then also for the young people there’s another pathway for them yeah cuz at the moment it’s like you either Chase sponsors and go down the route that I kind of went down or you go down the route that my best mate little Harry went down um I’m not sure if you’re aware of him but he’s like gone down a YouTube route got 800,000 subscribers on YouTube and he’s kind of he’s now moving to Florida is he to go and and ride out there instead and live out there wow and he’s like yeah 21 22 wow so it’s like they’re the kind of Two Boots and we’re kind of like the two people kind of got got the furthest in the UK but once you have competitions now there’s kids who are striving to be the best and only the best and I think that’s amazing too yeah um because it gives them something to train for and to to work for and if it brings more sponsors in there’s more kids making it there’s more opportunity for cameramen and you know what I mean it just helps the whole kind of community what’s been your journey of mountain biking it’s been a slow and steady steady yeah I’m trying to be the um the snail in this in this race you know I remember I first got a mountain bike when I was a lot younger right probably when I was like uh late uh got mountain bike like yeah give it a shot started like getting into it a bit we had um the closest jumps to me were there was like some hidden jumps in nfield behind the hospital Chase Farm right have you been no I don’t think so sick they built some Mega jumps out River Gap there and everything like real hidden spot though like kind of like London mountain bikers there’s not many but like ones who live nearby yeah it was a cool spot it’s kind of run down now after like four or five sessions there snapped my collarbone sold the bike said [ __ ] it man I said Park Park this idea and it was like in a week or two after I like missed out on like two or three like of like my biggest opportunities to that date as soon as I snaap my collarbone it’s like yo the next week yo want you to come and do this this thing and next week yo we got this job for you I couldn’t do them and then I was like yeah [ __ ] this it’s just like it’s just hurt me and I’m lost opportunity so I was like all right cool I need to just focus on what my care like what I’m really trying to chase careerwise like mountain biking isn’t yeah like I’m going to get back on it and what if I break my leg and it’s just going to hold me back too much um which was sad CU I loved it but also just had to kind of be a bit smart smart and take take my actual rally more serious and not risk it too much yeah what interests you in mountain biking what aspect of mountain biking honestly I think if I was to get like if I was to work towards doing a race or something one day it would be like an Enduro yeah cuz it’s like not too much about the jumps more about the speed and dodging trees and I think that would be the element I would take fromes from my yeah but I think that’s the element that I would pick up or have even when I do mountain bike on occasion now is like I’m quite fast under downhill bit and dodging trees and getting over the roots but like yeah jumps are just not not my full a yet no okay I was pooped after a day riding with you like like you do some miles man yeah you do some miles around the city I never really thought that I didn’t think of yeah like bik life being something that you’d get like big endurance but how how many miles you cover in day I remember back then you you told me like every single day you were doing a wild figure we no every like on a like on the average day you’re probably pushing 30 40 miles like 20 20 to 40 I’d say because from from where I lived into the C Center would be four five miles 3 four miles whatever in and then you’re riding around the whole Center two three times a day then you might ride to North London for dinner and then ride from North London back to your house doing like Sprints and like yeah races and just I want to see you hit up like you’re an action Bronson fan rings a bell or what he’s actor no rapper rapper he like goes around food spots yeah I just love to see dude just like you know the young glad did like chicken shop yeah yeah you know the funny thing we almost thought about that the mun spot Munch like bikes and Munchies or something like The Bagel Spot The Bagel Spot remember I’ve been there since you’ll know the sports man oh yeah oh I’m a foodie as well like I love my food so you like action Bron and stuff dud the world going like nicest places but like a lot of them are in London oh no way these like cool little bakeries and stuff like that and then yeah the journey in between yeah check out yeah I always thought it’d be a perfect Tik Tok series but I’ve just never I just can’t influence like that I can’t get my head around the whole more influence through side of things like it’s hard yeah should we hit some listener questions and then let’s do it oh yeah I got Toby the dude has asked should I buy you a wrench to tighten your front wheel helpful question from Toby great question luckily I got a quick release maybe I just need some more muscles but yeah right we got Hayden Sullivan Wesson asked how do you even realize that you can do that stuff what’s like the creative process well I’m guessing he’s talking about the yeah the circus Tre now honestly it it started in lockdown with just nothing to do leaving my house at like 10:00 because back then you only allowed that half an hour and this and that we’ just leave at like 10: p.m. and be out the whole night um there’s nothing to wake up for the next day and whatnot so yeah it was just hours of just being at this spot just two three of us like as soon as that wheel came off and went back in the first time it was it it was just like all right what do we add let’s bounce it let’s let’s try and curl it let’s try and spin it so then we’re starting to spin it all right let’s get it through a tiny Gap and pick it back up like then we started sending it like we’d send it downstairs into like a bucket made out of like newspaper bins and like try to do trick shots and yeah and just whatever we think of whatever we have I made it up that the first one you actually landed that was my first one yeah and I think that was the first in the world yeah so you landed with your forks into the wheel when it was rolling yeah it’s funny cuz I get comments now on the videos when I’m putting it back in basically that is so long to do and then to do then to do a trick and then that following it up yeah it’s crazy I don’t think yeah like I got good mental strength but like maybe not there yeah that’s a lot bar but like that is the comment that I get the most now on those videos is like oh would have been more impressed if it just like landed back in his fors I’m like mate done it before like I just don’t need to do it again like we did it yeah we did that and then I did a death Spin and landed on it so I’ve popped it up done a death spin chased the wheel then on it um yeah I think I remember one of those ones and I remember thinking like actually what you’re getting a qrx or was like that yeah and you’re getting it in a gap it’s like 2 mil into a 2 and a half mil Gap if that like cuz it’s so fine and you can’t really get it and we’ve never filed dropouts or like cuz people or like other people that have done those tricks on the internet before like um we’ve seen like yeah they filed the drop out or like they fil it thing yeah no we never [ __ ] did that what’s the one you’re most proud of trick clip clip damn a big question the one that took the most try that was the biggest relief when it was done that was a question that was it that was the next question oh well it kind of ties it imp perfectly yeah what’s the most attempts you’ve ever made so yeah I think it was around 700 700 something yeah and that was um in one in the second B life Circus video that we did and I’m shot sh the front wheel in a ghetto skate park where the floors is like [ __ ] like crack shut the front wheel it’s gone up like a vert ramp quarter pipe kind of thing rolled back down it and then I landed on it so it’s coming towards you and I landed on it yeah that one took three days did it yeah three days like um I think it was like four five five hours probably around first day five six hours second day then I took like got filming the whole time as well yeah didn’t even delete just because we wanted to count now after it was like 700 or something like mental yeah big up BBY cuz he filmed the whole thing BBY was there that day yeah you remember BBY yeah he’s AER isn’t he yeah good kid man yeah he he’s back up north now but um yeah he he slugged that one out with me which was great um yeah we took after the second day we took a day or two I remember pulling my hair out show going crazy fing like [ __ ] man two days like dude I’m bet like no I’m going tonight I was like no I can’t let myself at least one day and then and then on the third day it was like three hours in done it I was like yeah best VI and yeah that was sick yeah sorry uh we okay that one we got one from two to one racing he said yeah do you think you could teach a mid a middle the middle-aged I like that the middle-aged how to wheelie your demographic you go a back very good the middle-aged what’s a we techque what does it look like a howto tutorial yeah how to no you could teach middle-aged man as long as they you know they they’re ready to send it and probably fall on their back once cuz it happens to everyone like you’re all going to you’re going to fall on your back once and get winded that’s going to happen um but yeah I think I could if you have a bit of bite skill already and you’re middle-aged then I think you could I think if you’re a complete newbie then there no chance I like to talk about middle-aged like they dinosaurs coming in hot to Middle AG oh yeah I’m halfway there yeah I’m halfway I used to roll I remember learning wheelies I’d like endo and roll backwards I was so weak at the time oh and then pop it up yeah and then pop it up on like the spinni gear cuz I was just tiny and like interesting yeah never done that like like all of your wheelies are so far I feel yeah now so the middle age’ got to look out for some big old coxic pretty much but yeah literally it’s a few things just like light gear higher seat when you’re starting helps the momentum to get it up cover the back break it’s [ __ ] is anyone doing um ebike really yeah but like ebike of what you do like oh like my friend converted uh one of my signature bikes to a uh Electric like a bang motor in it goes like fun thrt that one um my power just built one like with a 72 volt CC that thing’s crazy that’s a throttle that’s like the most ridiculous pedal back of the road it’s no it’s insane no like like you ride a Ser you think a Ser is like quick and nippy this thing is really it’s lighter as well next level really like death trap really like yeah like I can’t stop saying how [ __ ] crazy it is it’s crazy it’s insane I mean I traditional ebikes but where you’re going with it is yeah oh no these like there’s no pedaling involved there’s no pedal assist this is like slap it on a bike you can change the gears it helps cuz it it still spins the chain yeah and then yeah he’s just free power levels that so instant electric power it’s mad isn’t it so like I’ve never ridden this S on no I was about to bring R but I had the Soap Box in the back never been on it never been on one they’re fun they’re so much how did the soap box go is it is that yeah the soap box was crazy I’m sorry to baz yeah sorry baz but still hurt yeah my coil knocked out we um yeah we got down the course lit Jon Jones I have beef with jono now right never met him but we got a problem right what’s the problem gave me a nine out of 10 for my performance and I was doing tricks on a bike I was like you’re the one person who should have given me a 10 you should have been the 10 should have lot beef he was getting booed on top of a double deck of bus he’s getting London booing him he was yeah he played a character though he did play a bit of a character give it he played n he was giving everyone a nine really like no one got a 10 like every all the three other judges were like 10 10 10 joh was there with a KNE holding back and then when he finally gave a 10 the whole hill went crazy yeah what was your performance at the start then you I um I like wheelied up to the thing with no front wheel done like a death spin around my so box and then my pal bad on my co-pilot came on a 36 in unicycle rode up to it on that um and then we jumped on our our little bus just [ __ ] sent it yeah sick got down there got you had no practice no like we pushed it down the hill A flat hill yeah in Wales like once it finished built we pushed it down the hill was like sweet put it in the back of the van was like cool let’s go for it yeah we’re on now um so got to theill yeah was like damn it’s it’s pretty gnarly when you see the C like you see it on videos and then you see it in real life and you’re like yeah it’s it’s pretty gnarly to be fair um and then um yeah got down to the bottom he like held it up F I’m so pumped I’m like no it’s been some we’ve done it all in three weeks the whole build and everything got to the bottom I’m like now I’m I started trying to bounce it into a manual so you see as I come over the line I’ve like bounced up the front end like into a manual forgot about breaking before the hay bells baz was like screaming break break break as I’m like bouncing his manual across the line and then boom straight into the hayo went flying baz either got either passed out before he went flying or like hit his head and got knocked out that’s a protective measure he’s like we think so because he had a major head injury like two years ago like it was it was bad yeah like real bad in the car crash like I got hit off his bike like real bad recovered well like he’s a yeah like like just one of these kind of nutty white guys like with a mlet you know if they got a mullet they’re mad so like he’s um yeah so they people say that sometimes you might like if you’re about to go into a big crash like people who have had big head injuries before sometimes pass out before wow before the incident cuz your Buzzy shuts down because you don’t want to go through it again so there’s a chance he did that or he just smacked his head and just he’s out for a bit yeah he’s right he got he went to hospital and got discharged and stuff he should be sweet but um get soon B yeah big got B Man Savage just sat in the back like oh my I would have been so scared to be in the back of Me Just sh yeah prank and I’m there like yeah William but it’s too good you on for it for next year as well then yeah I’d so be up for it but like I just bad might not it was a it took a lot more work it was so much work to go into it than I thought it would be like so much time obviously where we was building it between London and Welles it was a lot of traveling so it was like yeah it was it took it took my brain away from everything that it needed to be focusing on so if I haven’t got too much going on next year then yeah if I do then I give it a pass but I’m trying to get them to let me wheelie down the course um that’ be good they almost let me this year well hopefully next year okay that’ be cool like a course pre that be sing past be sick that’ be cool be sick that’s been a blast the best thank you for coming man big thanks appreciate it’s been an honor big fan love the positivity yeah yeah hell yeah messages you do what you do really well and I’m hyp for you so do you guys hell yeah thanks J no worries well thanks for listening as well and watching and watching of course if you don’t already Jake 100 on in Banger hell yeah J on YouTube as well YouTube Snapchat Tik Tok the streets anyway um and we’ll be at the event which is August 17th August 17th B storms and it is in South London is website uh Instagram bik storms London all info there or on my Instagram you’ll see everything on there we’ll put links in the show description so people can find it but we’ll be there I reckon yeah we’ll be there peace and love welome do some wheelies peace and love like And subscribe safe mate what an episode brilliant I thought you were really great Davey mate and I thought you were even better thanks dude better than normal oh cheers hey how about we tell our lovely podcast Community to hit subscribe here yeah click on the video on O’s face that’s right click on the video on my face yeah and follow us at the r compan on Instagram they can like and comment as well I’m going to try and get this energy and I’m going to bring it into next week let’s fast forward to next week’s episode Done [Music]
9 Comments
Only 15 mins in so far and already super impressed.
Especially the origins in making the best of having a knee injury. I think it’s under estimated how devastating injuries can be to young people so to keep on going in a positive direction in spite of that is brilliant 👊
What an inspiring interview/podcast … sorry I’ll miss a lot of live hours at work now.
What a class act Jake100 is. ❤️
Jake is the man
Getting paid and sponsored to be a hooligan, what a life !
I live just north of London and i used to ride our local canal into Central now n again.. not now though, you couldn't pay me to ride past tottenham. I know people that have been pushed of thier ebike and had it stolen, maybe I would on an old scrappy hardtail or summin. Place is an utter sht hole🤷♂️
What a nice lad. I wrongly assumed the worst of the 'wheely kids' but I have a couple of them as customers now and they're super polite, dedicated riders.
You can judge a book by it's cover if you're happy to read the book and change your opinion, or something like that.
Enjoyed that one and yes give an enduro ago Jake 😉
Crazy. Me and Dave Hemming would be millionaires if they’d had insta in the early 90’s 😂