It’s the dawn of a new era, as Red Bull enters WorldTour team ownership with Red Bull – BORA – hansgrohe. The squad brings a new look to this year’s Tour de France, as they chase victory with team leader Primož Roglič. We entered the Red Bull hangar to build the Specialized S-Works Tarmac SL8 of key lieutenant Jai Hindley. The RED AXS groupset gets custom touches to match the stunning frame, all expertly assembled by Thorsten Wilhelms from the SRAM Racing department.

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Frameset: Specialized S-Works Tarmac SL8
Paint: Red Bull – BORA – hansgrohe World Tour Team
Front Derailleur: RED AXS
Rear Derailleur: RED AXS
Shifter/Brake: RED AXS HRD Shift-Brake lever with custom SRAM graphics
Rotors: Paceline X 160mm front, 140mm rear
Cassette: RED XG-1290, 10-33T
Chain: RED
Crankset: RED AXS Power Meter, 172.5, 52/39T chainrings with custom SRAM graphics
Wheels: Specialized Roval Rapide CLX II
Handlebar/stem: Specialized Roval Rapide
Bar tape: Supacaz Super Sticky Kush
Seatpost: S-Works Tarmac Carbon
Saddle: S-Works Power
Tire Front: S-Works Turbo
Tire Rear: S-Works Turbo
Head Unit: Hammerhead Karoo
Bottle Cages: Specialized Rib Cage II

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50 Comments

  1. Hi Sram. I have some questions that are driving me crazy and I need to know if you can answer them.

    Is it true that in your design team there is someone in charge only of making things that are ugly to look at?

    Because the levers on the old Red were ugly, but with the new ones, you have surpassed yourselves in terms of ugliness. Not to mention the rear derailleur, which is an aberration.

    What I'm about to say is harsh, but it's real… Even Campagnolo makes the most beautiful groupset…

    Why do you punish cycling, a sport based on aesthetics, to put up with so much ugliness?

    Thanks in advance,
    Luis.

  2. Is that the standard SRAM crankset with the aluminum details blacked out? Looked sick! Thought it was a brand new unreleased crankset at first.

  3. This is an ad. This is red bull/sram shilling for specialized.. This is an ad disguised as "content". With a clickbaity title even. Were you introducing the mechanic or are bikes now considered people?

  4. Installed the compression plug too low and in the wrong orientation. The stem clamp bolts align with the arrow on the red compression expander plug 🤦‍♂️

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