NHS is excited to Introduce a new interview series for international customers, brought to you by the Presidents Council. The goal of this series is to further educate our customers on how to navigate the North American retail market and ensure a successful exhibiting experience. In this first interview, Steve Powell, CEO of the Presidents Council, introduces the organization’s goal of to bring buyers and sellers together in the global home improvement DIY market through their industry experience and retail relationships with major retailers worldwide. This interview with Mark Owen, who has extensive international experience, discusses Mark’s company International Office and the challenges faced during the COVID-19 pandemic. They emphasize the importance of developing a pricing strategy, effective channel management, understanding the North American market, and meeting buyer expectations. The interview also mentions the importance of participating in tradeshows such as the National Hardware Show.
Stay tuned for Steve Powell’s next interview with DIY retailing expert Jim Inglis!
Topics discussed:
• Evaluating market indicators to assess market conditions.
• The impact of COVID-19 on the DIY industry and adjust strategies accordingly.
• Opportunities for collaboration with smaller, niche companies to mitigate supply chain risks.
• Developing a channel management strategy that takes into account different channels in the North American market.
• Pricing strategies that maintain consistent pricing across different distribution channels.
00:00 – 02:16 Introductions
02:17 – 08:52 Market Indicators
08:53 – 15:49 Industry Channels
15:50 – 19:27 What to Expect From Buyers
19:28 – 24:58 Key Pricing Information
24:59 – 35:38 Line Review and Completing Sales
35:39 – Closing Remarks
2 Comments
Thanks for a great introductory presentation!
Wonderful, thanks for sharing so much information.