How can active travel totems promote walking and cycling in Malta?

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Did you know that 84% of travellers in Malta use their car for their main trips? Malta has a very high modal split towards cars. Therefore, it wishes to encourage people to ditch cars in favour of healthier and greener alternatives. As the average distance on the archipelago is short (5.5 km), this makes Malta an ideal playground for active modes of transport, such as walking and cycling. This is why the University of Malta (UM) developed the Active Travel Totems, a network of totem poles informing the people on routes, distance and duration by walking and cycling. In this video, we travelled to Malta to discover how these totems can promote active mobility.

More info on the work of the University of Malta on walking and cycling here: www.um.edu.mt/activetravel

More info on Rota, advocating for sustainable mobility in Malta, here: https://www.rota.mt/

This video was shot in August 2022 in Malta in collaboration with Project Aegle Foundation. Many thanks to Maria Attard (Head of Geography and Director of the Institute for Climate Change and Sustainable Development at the University of Malta), Anthony Chircop (President of the Eastern Regional Council), Daniel Vella (President of the bicycle advocacy group Rota), Paolo Cassar Manghi (Local cyclist), Danielle Duijst (Local cyclist), Tumas and Raffaella (Pedestrians) for participating in this video!

#UMX #cycling #walking #malta
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