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Today I had the pleasure of a private tour around the Norton factory in Solihull Birmingham, It was amazing to see every step of how a motorcycle is made and also to see British manufacturing first hand. They are a very low volume manufacturer so that means they have a small economy of scale which also adds to the costs.
After seeing the factory I can really appreciate what goes into creating these bikes and why they are the price they are.
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Yeah I mean if you could see over that wall You’ see products that don’t yet exist really we got many plans lot oh amazing hello and welcome back to the channel and welcome to the Norton HQ and
Factory this is a really impressive unit uh so I’ve just ridden this Commando about 70 Mi here in absolute torrential rain I could barely see anything and the road was practically a river and as I got to the end of the ride I think something is slightly wrong with the bike um
It’s kind of lost power and then it would kind of get power again and then lose it again so it was being a really jolty I also thought that I was going to have to amputate my hands because
They’re all purple but it’s just a Dy from the leather gloves I couldn’t feel my hands either so I really did think I would frostbite or something but I was just trying to start it up and see kind like it firing on one cylinder sounds all right
Now something’s not quite right with it but they’re going to have a look at it but let’s have a look through the factory first Norton have come back to me to let me know that it was an issue with the intake temperature sensor uh this particular sensor’s waterproof seal
Assembly from the supplier wasn’t quite right uh so with the excessive rain that we had on that day day uh this didn’t quite go to plan so this has since been changed and the bike runs absolutely
Fine straight away uh and if this was a customer’s bike it would have been fixed under warranty with no issues we kind of skip passes cuz this is like almost the end of a of a motorcyle production St
Okay so we kind of come back to that we’ll come back to this otherwise we’re skipping ahead yes yeah this is stored as you can see and that is where everything that’s all the parts of the
Motorcycles car deliv ready be fit into the bike okay um the way it works so you some really major manufacturers like car volume manufacturers do what’s known as D in time so that’s where a part is like delivered and within 50 minutes it’s fitt to the vehicle that of thing that means
They don’t hold any store apart we don’t do that kind of manufacturing each motorcycle has a build trolley so there’s a build trolley just there and you get two types of build trolley so that’s an
Engine and that is a V4 engine waiting to become a full V4 engine and then the other side of it the ones where they got the bigger boxes that is a full motorcycle build if you went around there you would see Wheels suspension components okay everything that builds a motorcycle B
Awesome so these are all End of Line bikes that have come off of the factory line so these are all finished some of those are pressed bikes at the end and then you’ve got this huge area with
All the parts in so there’s a fair bit in stock but uh they sort of order in what they need for when they’re building the bike so um and they build them in batches so they build the V4 for
A certain amount of time and then the Commando um but if you want to Nick any olens Forks this is where you find them yeah they will Design um future product basically okay um and it’s it’s visual design rather than like technical design so engineering is still in the building
But they’re over at the other end yeah so this is looks the design the looks uh and I yeah I mean if you could see over that wall you products that don’t yet exist really have we got many
Plans a lot lot com oh amazing that’s ex exting perod yeah definitely yeah I’m excited I really like these bikes so uh what sort of things have you got planned can you tell me a little bit no
Better enough but yeah it’s an exciting period for over next year going to release plenty of new models awesome really fun cool but yeah so this is where design look awesome nice yeah you
Can um fil in front of the you can see a PL it’s a PL the new Norton PL fil that bit fun yeah no iton at least we can film the rest of it I was panicking Gap in the door there’s nothing immediately to State um these windows
Are have got shade on them because it’s obviously Welling is might see window exciting oh yeah here you go this is a Commando frame being welded oh amazing that’s so cool so almost everything single bit made right it’s
A difficult thing to see press the lens right yeah you can barely see that can can’t when it when it look really bright if you if you shade the lens against the try on this camera
Get a photo window you can see yeah yeah this is the wel area we can’t go the health safety but yeah gosh it’s like a hospital isn’t it amazing so we do um steel aluminium welding here yeah V4
Frames aluminium right okay and each each bit has like each there’s different processes taking place like it gets done the frame gets done in chunks yeah move what are the what are the differences and costs of manufacturing in England to like India it must be I mean cuz people always say
Oh the Norton’s 17 grand I can’t justify it get a few of the comments have said that but it’s just trying to explain to people well Manufacturing in England’s a lot more expensive yeah I mean it’s
Yes uh so I don’t we don’t manufacture anything in India so I don’t know what the cost would be for you to do that um but yeah I mean the simple fact of it is it is expensive partly because we
Do it right here but also a lot we take a lot a great deal of care our motorcycles um it is a time consuming process so to kind of put things in scale so this Motorcycle Factory running uh at
Full speed produces a maximum of 8,000 motorcycles a year right right here on this site okay our parent company TVs produces uh 13,000 a day wow crack it yeah 3 million a year lovey hell so if we
Set off in a race to build the most motorcycles Yeah by lunchtime on January the 1st they wi beaten us cing so that gives you and obviously one of the things they have is an enormous economy of
Scale the amount that maybe that helps answer the question yeah lower numbers is always more as well yeah economies a scale of course yeah if you’re producing 10,000 a day then it’s a bit different isn’t it fr other thing as well next and none of our uh manufacturing process is mechanized right
It’s near all hand pretty much all Handler yeah yeah again is that’s the price yeah all and little bits all add in so you know if you do robotic welding for instance you don’t have to wait for
The frame to cool down you can just the robot can pick it up and move it yeah yeah of course you can’t yeah so lots of all little ways that you kind of don’t really think of what happens in here
Then this where everything gets polish brilliant oh nice Anthony must be a lunch I know uh he might I tell you what we’ll come back once we finish doing but this this is the polishing room so
This is where so we have yeah there’s a guy called Antony and he does every bit of our polishing okay so everything is when I like hand you know he uses a machine but it’s Polished by hand yeah um a V4
Frame for instance which is completely polished front to back take about 6 hours really wow yeah and if you’ve never done it before polishing is a real skill it’s really hard work for the start
But it is a real real skill so one slip and the part is ruined really yeah go so of trade I mean not I mean I don’t know maybe the on part the most part that’s good you can also see if you through
There can see the exhausts for Commando so I I won’t go in but I can just I can bring you out a piece of plate steel so there those exhaust arrive as plate steel okay and they’re rolled
Welded packed polished every bit of the exhaust right you know is made here I mean we don’t knit the wadding that goes in it but within reason every bit again none of that is outsourced it’s all handmade right there it sounds bloing good as well they sound amazing yeah they sound really
Good so one of the reasons it sounds so good yeah is we uh we SVA our bikes they’re not homologated yeah so because we’re a small unit manufacturer we’re given special dispensation basically um that’s why our Bo sound as amazing as they do here is right here is Anthony perfect timing so he’s
Going to do it for excellent he also as a lot of people here a dead key motorcycle maybe he’s not maybe the other part I have to remember when we do these things is ultimately this is a working
Factory these guys have have jobs to do yeah they need to produce that isn’t just entertaining [Laughter] me you just walk around and watch them every day could you and through there we also do um an element of non-destructive testing so uh when frames are manufactured they’ll so there’s
Like a a simple check like an obvious like visual check yeah um and then there’ll be ultrasound there’s also like crack testing there’s a spray they can put on that can measure that there’s no
Defects in them and the W 10 mm without physically cutting the frame up we do cut some frame uption cut up again to make sure everything’s exactly as it should be um and then also in that um Metro
Room you saw with a fire alarm so they can bolt it down and then run that around it and make sure every single Dimension so like a classic one to worry about would be like a shock mounting point
On a V4 make sure that is left or right where it should be and I can measure that against like known data that’s all non-destruct yeah um do you have any sort of giveway for measurements
Ores it have to be exactly I do yeah so if we take like a shot Mount so when we took over from old Norton we found their shock mounts were 6 mm either way really yeah and we up down from
Be half a millimet wow yeah B difference the wow attention to detail so this is the engine building room wow um so you can see some Commander ones the back with a natural silver finish so it all
Starts here with the eave which is basically a giant washing machine pretty much so like parts and cases go in there and they come out completely clean and the engine makes it way around here and has bearings pushed in valve seats valve guides valve springs every single bit of an engine yeah
So that basically by the time it hits the little line out there and comes out the back end finished the finished motor yeah the way it works is the whole the whole bit is computer control so the
Torque renters are all set by the computer and at each stage of the process there’s a you can see up there it shows the operator what they’re doing so within reason we could go in there get one
Of those engine build trolleys and put together an engine really yeah gosh I don’t think I’d try that I think I’d Co it up yeah we we will leave it to the experts but theoretically that is the process
So TVs help has produced that and again it’s about it’s about making sure that we minimize as many errors as possible the more simplistic you make for someone the less room there is for yourself yeah of course yeah definitely I must say I love I love that engine so characterful yeah the it’s
Amazing I’ve got I’ve got a ni P myself yeah yeah I absolutely love it I never I never got over the noise and like third gear we just crack it and rs fantastic I love it so let’s head this way
Down to production there are there is engines coming out of the engine build room right okay see they come along that where they met with frames and start to become complete motorcycles amazing and then you know so here there’s like Vin stamping takes place here yeah um you can
See the Commando frames they go through this processing bit by bit and they become complete motorcycles oh okay you been to motle of any variety before no this is the first one I’ve ever
Been to yeah I’m quite excited a lot more involved than most yeah I bet especially in the UK so this is a testing development Workshop right okay so you talking about design any new products that need to go through like Road testing validation whatever it is yeah in there okay awesome look at
That it’s intricate isn’t it bit of heavy metal while you build the mot B it’s very INF fitting so so we can see together you can see the build talk about those silver engines that were in
There I see must be for uh it could be for limited edition so we’re going through the first uh build build phase for the limited edition models at the moment so we’ve already shipped some and or about
To ship some I should say okay and they couple of enets they look really good those yeah even more special when you see the original one which I show you yes yeah but this is a hydraulic station right
So on the V4 it just does front and rear brake on the Commando it does clut as well and the way it works is uh that’s computerized a little the arm of the hydraulic filler goes onto the little honey
You know the reservoir first thing it do it draws a vacuum and sees if it can hold a vacuum assuming the vacuum holds it will then fill it and means there’s no air bubbles in it if it doesn’t hold
A vacuum it Flag straight away it’ll kind of fail the evaluation test and then the operator needs to go around it and fine so is is something not tightened up properly is there a problem
With their PA M like that and that means that it doesn’t get to the point when you fled it someone starts using it it start leing fluid you get an improper okay feel of the caler yeah so and at
Each stage of the process the vehicle is scanmed it job card is scanmed and that allows it to move on to the next computer computer controled start the process so if for instance uh let’s say it’s Friday afternoon the operator wants to go home and this and there’s a problem with that part
Let’s say there’s an issue with the part supplied to us and it fails to test if the operator try and override it and just fill it with fluid yeah he wouldn’t do it anyway that happens when he goes
To the next bit or to the dino it flagged that it never passed this test okay so it minimize any sort of issues is that before they get to you ridden one of those yeah what you think it’s yeah
But in a really it’s really nice I did I did a nice ride last year uh where I took a couple of they were they were early prototypes actually down to Charlie bourman and doing a podcast with
Some of his friends and we Rod s through the roads of s around his and even though that’s not they were little tiny little country back roads it’s not kind of like where that that
Bike is best used you big flowing a road um we had a it was really great you know the roads were terrible with the suspension State up and the throttle is really Progressive so a lot of
People worry with something that’s got 185 break quite a lot of talk 12 motor it’s just going to be too much Hammer but not at all the thrt is really Progressive and you know it’s only about
As much as that you do also you know that one’s it’s got flippers riding modes all the rest of it so if it was in really you know in weather like you experienced you spr in Rain mode the whole
Yeah fair enough so these are these are limited edition ones aren’t they yeah so it’ll be Miss so it’ll be waiting for part so that as progressed as far as it can it looks like it’s waiting for
A a chain guard fuel tank on to un so yes that’s limited edition which we’ll be waiting in from the supplier really like that one the 58 is really confident it’s a really good it’s good color it’s
Dino okay um so every motorcycle before it goes through line go through Dino amazing and uh when you see that basically the bikes loaded on there and it’s sort of it’s a little bit of the sort
Of stuff you’d expect inot do like breake tests stuff but the operator also runs it through the gearbox does a power test and stuff so generally well I mean right out there they come into light but this is where a Norton first properly comes right yeah is there any tolerance in the power
Is that always there is I don’t know what it is up top of yeah from memory I want to say it’s 5% or 10% I can’t there is there is like a um what’s the like a standardized industry figure
Oh yeah forgot about that also if we the other problem is when we see it end of line yeah um obviously Ray if someone like me comes along and scratches it with my watch ra then again we need
To replace the part right okay fair enough so soon noik to be loaded on it yeah see runs all through the gears and it just it’s to make sure the bik is performing exactly as it should be before it
Gets to the point where I mean they go in a road test anyway just to make sure that everything is before it gets to that point nice I’ve never seen people always ask about like does anything fail
I mean theoretically could do it I’ve never seen it happen if it was the sort of thing that would fail on the D it would get flagged a long way it didn’t go in Gears some would it was a part Miss
Yeah of course um so it’s the bu passes it comes down here which is start end of the line we got two things here we got End of Line inspection cqo Right End of Line inspection is exactly what you
It says on the 10 B goes into that tunnel and it’s checked over is this motorcycle exactly as should be yeah is every part fitted is it fitted correctly are there there’s no blemishes or marks
In the paint anything like that kind of stuff okay and then cqpa is there’s a chat called Ray who is’s actually in there at the moment he’s doing End of Line stuff and Ray is sort of like the world’s fussiest customer really and he’s going through that bike and he’s not going is
This motorcycle he’s is this motorcycle as good as it possibly could be could we reroot this cabling a little bit better could we could that zip tie be terminated nicer all that kind of stuff he’s going
Through it with the eye of the fussiest customer in the world to make sure that every motorcycle is perfect that’s the best way yeah absolutely yeah and Ray does Ray does failed products that’s his
Job you know if he picked up nothing I mean it’ be good it’ be good on one hand but it’ be a worry on the other course you know accidents do happen a classic example is you Ray’s got them
On but they’ve got like bands to cover like belt buckles and things like that to make sure there’s no scratches obviously idiots like me come along showing journalists around just go oh yeah and then scratch it and then the part is spoil so replacing polishing working something like that
And then once it’s been to End of Line it comes to here okay and if there’s any issues that that Ray Flags it’ll be flagged and it’ll say for instance over there awaiting reworks there’ll be something
There I don’t know what it is there might be a mark on the frame a scratch a panel Gap something like that that’s what our rework area is for over there so if anything needs swapping replacing it
Gets done over there uh once it goes from here got an SVA station um just across the it um it goes there it gets SVA gets pass to sales gets a number plate yeah and it goes to a very very
Happy customer somewhere in the world and it’s very rare it’s very rare that you ever meet them apart from like at events but not the factory but seeing that it’s very rare that you see the moment that someone collects their motorcycles you get how exciting it is to motorcycles so exciting
So it was really nice to see that chap in earlier collecting his V4 he was an M customer so you know at one point you probably thought everything was lost here he is I BL it today come he’s collecting
His brand new V4 SV absolutely delighted with it you know yeah it’s really nice it’s quite a rewarding moment I bet yeah and he’s probably ended up with a better bike than he would have
Done if he well undoubtedly yes so any so v4ss owners that took delivery we had a black W with sort of scrappage scheme yeah where they could bring those in and we exchange them for V4 SVS so with a bit of a contribution and we have to crush those they’re completely unsafe really
Nothing can be Salvage really they’re that bad k there well this was Norton’s first motorcycle the Norton used a clemont engine yeah um and this was believe it or not this was manufactured less than
10 miles away from where we stood right now really yeah wow that’s how close the factory is to where nor unbelievable so when did they start producing these 1902 1902 until about 1906 I think when the
Model one took over okay which was Norton’s first motorcycle with their own engine right um this was this basically it’s 10 oh I’m going to get the F wrong it’s about 120 odd CC maybe maybe maybe 170
CC I come a little single cylinder engine um it was very Innovative at the time because it had a carburetor right okay up to then they just used um like evaporative carburetors basically just a tray
Almost like a tray of open fuel it just sucked the fumes in amazing it had a two-speed gearbox made by stery Archer who bicycle gearboxes amazing and you pretty much need like three hands to
Operate it yeah so your front brake is a little Rod brake that just pushes on the tire like an original bicyle that there is your spark advance so manually adjust the spark timing that’s your throttle there basically and then that there it doesn’t have an oil pump that’s your oil pump God
So you have to pressurize that and you would pump it and it pressurized the system and it slowly lets the oil drip through uh one pump would last about 10 minutes really and then you’d have
To keep remembering to do that as you went along uh it’s not it’s got no clutch of which to speak really just the just the natural slip of this leather belt that’s how it drives you’d set off
Pedaling right um and then when you were ready you would basically smack it into first and that would bump start it off okay um cing the rear brake is this Rod that presses there and the lever just
Sits just inside that leather belt there so you have to make sure you had your tow trousers tied up because otherwise it catches yeah go um yeah it was good for about uh Max I think the maximum was
About 20 mph and it was good for I can’t remember the range off the top of my head but again about 20 or 30 miles something like that it was it was sort of like the electric bicycle of its day you
If we think how far you can ride an e bicycle and that sort um at the time n marked it it’s been good for doctors I have no idea why unless they meant it was like good for doctor’s business
Because but I suppose like when this thing was invented you probably drive from here to London and without seeing another vehicle on the road yeah so um cracky so this is where it all starts
With the a amazing it’s very impressive as you can see it’s kind of like it’s not a bicycle foray it looks a lot like it’s purpose built but it is basically a bicycle it’s re strengthened it’s
Not just like a standard shot bicycle and it’s got like a you know it’s much like a seat tube angle it’s got much longer seat stays and chain stays to okay stretch it out um the saddle was
Supplied by Brooks who are like a local bicycle saddle maker they’re still in operations now and going to make his one but believe it or not uh I won’t do for fear but I could theoretically
Ride off this really it work it’s a runner it’s a run way it’s a run amazing so I hope you’ve enjoyed this factory tour I certainly have that’s the first motorcycle Factory I’ve been around and I must say is mighty impressive and as he was explaining on the tour they are very
Small company and they don’t produce many bikes only about 8,000 a year uh whereas their partner company who own uh the Norton brand they produce about 13,000 bikes a day which is unbelievable so that’s why this is such a small production bike and that of course adds to the value of the bike
Because it’s a lower scale of economy and it’s made in Britain and pretty much everything is handmade so I hope this gives you a better in insight into why these Norton are the price
They are and it kind of justifies it for me as to why they are that price and I do absolutely adore this bike I really really do so I’d love to have another one maybe even one on a long term
Um i’ I’d really happily ride one of these for a year and see how I got on with it but hope you’ve enjoyed it we’ll see you in the next video don’t forget to subscribe and we’ll see you in the next one yeah yeah can I have some water water
23 Comments
All that paid for by Stuart Garners theft of £9.7 million of Norton employees pension savings.
Great drpne views of a spectacular factory.
Norton's prices are justified 👍
That was great, thanks.
Their advertising has gone Woke
What brand of bikes does the parent company make?
It's truly excellent how stringently the bikes are inspected for scuffs etc., before being approved. Sad to say, but I've personally had to threaten some franchised dealerships with legal action, following gouged stanchions, three inch long scrapes, red hot discs from seized calipers which I'd specifically requested to be attended to, during fitment of new replacement discs. I became so disillusioned with shit workmanship that for many years I've done almost all of my own servicing, barring for tyre changes and valve maintenance, both being entrusted to smaller but trustworthy places. One can only hope that Norton dealerships are as respectful as the manufacturer. The vast majority are 'get that bike out asap, this one needs seeing to by today', something which is no fault whatsoever of the mechanics themselves. £££££££££££££££££££££££ !
This video alone, especially with the fantastic drone shots, should put you and the Ol' Man over the 100K subscriber threshold. A great video!
A better comparison would be with Moto Guzzi. They are hand built also, so the costs would be more apples to apples.
I so want this British manufacturing business to succeed but the running on one cylinder of their press bike doesn’t fill me with hope. The current 916 isn't the bike to rescue Norton.
The new factory does look smart compared to that office space in Donington that Garner was using.
Fingers crossed something exciting is being developed behind the screens.
Interesting that they think the Garner era V4 SS are only fit for scrap. Plenty of owners didn’t take up the offer of a new bike + contribution. Seen one or two for sale 😮
Decent walk around, nicely done. Who’s buying all these bikes then cos dealers aren’t shifting many? You didn’t cover what the ride over was actually like on the motorway just that it was wet and cold. Shame the bike developed a fault, not really a good advertisement even though it’s now been fixed Think you’ve really got to want one and be prepared for things to go wrong.
I think if they made more they would certainly sell more at a cheaper prizes. Having only one dude to polish is a formula for failure having seen similar situations in aerospace manufacturing and it always ended badly.
Personally I don't see why they would have tons of inventory which adds to the cost of motorcycles especially with no plans for even medium rate of production.
I wish Norton and TVS great success and hopefully they have a plan to get there but unless they have some aces up their sleeves but I'm not hopeful.
A very interesting and professionally done job. 👏
The Drone Pilot is very good. Its more like a secret test lab than a motorcycle factory though.
They have to crush the old v4's 😮thats concerning if you've got 1 of those 😬
Awsome tour and great you spike about the faulg you experienced and gave Nortons responce too. Errors occur in mass manufacturing trusts is built when companies acknowledge and resolve that instead of hiding the facts.
Legend!
You didn’t ask him where all the components are made. We saw them welding frames, but who makes the tube and all the engine parts?
I wish Norton all the success the marque deserves!
Buy one, then…
That was splendid! I enjoyed it immensely.
Full marks to the gentleman who guided your tour of the factory.
As an aside, some of the photography was excellent. It looked to be drone footage but I cannot believe that could be so.
They should make an affordable 400 cc I think. Or even 250 cc. I would still pay ten grand for one of those hand built works of art.
Interesting vid, thanks. As 'Norton', are they at liberty to produce bikes from that company's back catalogue? ie. a 1955 ES2 500 'rep' (with discs, ABS, FI. etc.) to rival say, a pastiche like the BSA.
Would a complete replica be road legal? . . or even, design age wise, MoT & R-tax exempt?! : )
Awesome tour
Well done Mr. Darcy, thank you.