Cowboy is a Belgian electric bike company, well known for ebikes that are made for city riders. They have different models like the fast Classic, safety-first Cowboy 3, and comfy Cruiser. Cowboy always tries new things to make biking better. All the Cowboy bikes use cool tech and come with a stylish design that makes biking easier and more fun. So, in this video, we are here with the journey of Cowboy, a journey of growth and sustainability!
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Can you guess how many startups failed during the covid-19 pandemic way too many but surprisingly one industry kept growing despite the economic slowdown worldwide the ebike industry and if we talk more specifically one company that took the shot during that crucial time is Cowboy assembled just 2 years before
The pandemic this company had become the first ebike retail brand to be awarded B Corp status with a high score of 89.5 points in 2022 so let’s see how Belgium’s cowboy has passed the bumpy road so far and how are they taking the industry by
Storm to take a look at how cowboy was founded we don’t have to travel back in time too long ago because the journey started in 2017 when three friends with a background in software engineering wanted to start something sustainable Adrienne ruse with Karim slawi and Tango Gori they are the founders of
Cowboy before working on their brainchild Adrien and Karim had tried another business that didn’t work out take eat easy a home meal delivery company that went out of business in 2016 even though the first business failed they didn’t give up then Tangi Goretti joined the team and they started
Going towards their goal yeah he was like I want to do I want to do an ebike and and at the time I I didn’t even own a bike from its Inception Cowboy set itself apart with a sense of urgency and purpose the team managed to grow their
Business quickly and caught the eye of Industry insiders Cowboy’s Journey began with a bang as their cool ebike designs wowed crowds at big events like the eurobike show this company was the winner of 2017 they sold over 1,000 bikes in just 6 months and it wasn’t just luck they
Showed people what they were doing which took a couple of months before we had never heard of in our lives it was such a validation moment for us right for for ourselves like it validated our intuition that you know we we could give it a shot and actually we show up at the
Largest bicycle trade show in the world and we won’t startup of the year in April 2018 Cowboy introduced their first ebike model which marked a significant milestone in their quest to revolutionize Urban Transportation this debut wasn’t just about releasing a product it was about making a statement by launching their bike in Belgium
Cowboys signaled their commitment to making a difference in their own backyard before setting their sights on the global stage the response was overwhelmingly positive with riders loving the Sleek design and cuttingedge Technology of cowboys debut offering even they won the Red Dot bicycle design award that year for their Sleek looking
Bike but the real breakthrough came later that year when Cowboy secured a whopping €1 million in funding this financial boost was a validation of Cowboy’s vision and potential with this influx of capital cowboy was able to accelerate their expansion plans setting their sites on new markets across Europe
Countries like France Germany and the UK became the next Frontier for Cowboys ebike Revolution they were no longer just a local sensation they were on the brink of becoming a household name across the continent another interesting thing about them is that the name Cowboy wasn’t just picked randomly it was
Chosen for a reason Cowboys represent freedom and Adventure like exploring new places and trying new things the name reminded everyone of cowboys goal to help people enjoy getting around and discover the joy of riding Adrien ruse CEO of cowboys said we designed the cowboy bike to appeal
Specifically to people who are yet to be convinced that electric bikes are a practical and mainstream mode of Transport he also Drew inspiration from personal experiences that shaped his vision for the company he remembered his grandfather who relied on an old ebike for mobility and you can say cowboy
First Spark came from a grandson who used to see his grandfather riding an ebike even though Cowboy had some early successes they faced big problems when the covid-19 pandemic hit things like making bikes and getting them to customers became really hard which caused Cowboy to lose a lot of money for
Like a couple of months all suppliers were shut down then we had shut down we didn’t do any test rides anymore all stores were closed everybody has started work from home which was new to us in 2020 they lost a whopping 20.1 million EUR in operating costs and their total
Losses were € 23.4 million but Cowboy didn’t give up they got a big Boost from investors who gave them € 71 million and over €3 million EUR from people who supported them online this helped Cowboy keep going and showed that investors still believed in what they were doing despite setbacks Cowboy remains
Steadfast in its mission to revolutionize Urban mobility and strengthen its business with Innovations like the Adaptive power tank and a commitment to sustainability the company continues to push boundaries inspiring a new wave of Eco conscious commuters worldwide according to cnbc’s survey of 2023 Cowboy expects to start making a profit in
2024 profit means they’re making more money than they’re spending their CEO Adrien Roose said that he expects the company to reach profitability on an ebitda basis by the end of the second quarter this is because more people buy bikes in the summer so they sell more during that time he also said that
Cowboy is like other tech companies and how it measures its profits Cowboy is known for making bikes that are smart and high-tech kind of like Apple’s products they have an app that connects to the bikes letting users do things like lock them track where they are and
See how much battery is left Cowboy got a lot of money from investors on January 20th 22 and now they’re getting even more money but they didn’t say how much this is important for them because it helps them keep running their business but things have been tough for tech
Companies lately they’re not getting as much money from investors as before and sometimes they have trouble getting more Cowboy also had problems because of the pandemic like issues with getting parts and prices going up they’re trying to raise more money from investors but it’s it’s been a little hard but the CEO
Claimed that we have a high degree of confidence that by 2024 we’ll be ebitda profitable and cash flow positive on a full year basis according to his statement Cowboy holds some true growth potential well cowboy has different bikes for people of different preferences among all of them the cowboy
Classic ebike is designed for Speed and Agility with its electric motor it gives Riders an extra boost while pedaling available in three stylish colors it’s certain to turn heads on the road for those prioritizing safety there’s the cowboy 3 electric bike equipped with automatic crash detection and puncture
Resistant tires it offers peace of mind for Riders this model also includes integrated lights and fenders making it a practical choice for daily commutes meanwhile the cowboy cruisery bike is made for Comfort having a WI saddle comfortable grips and a more upright riding position this bike is easily
Ideal for leisurely rides and everyday use in short Cowboy is here with its success crown that we all see but the road wasn’t smooth they passed so many bumps during the journey and now they’ve become people’s favorite bike brand especially for City travel the manufacturer is always looking for new
Ways to improve and make biking better and according to the latest Market market research reports it’s raising money to pave its way to more success so what are your thoughts on Cowboy some call them the apple of ebikes what do you think about that let us know in the comment section