Every year 3,000 people in Sweden end up in hospital after cycling accidents, but most Swedes still refuse to wear a bike helmet. Now, two university students think they may have found a stylish solution. Al Jazeera’s Linda Nyberg reports from Stockholm.

    Cycling is a big part of life in Sweden about 80 percent of people ride bikes as part of the daily commute and for pleasure but only 1/3 wear helmets but never on my head so why what should you wear a helmet then I crashed with the helmet once I just cracked into pieces

    So rather than helmet than my head when we were kids we we were learn to ride a bike and we never used a helmet so to industrial design students decided to create a helmet that people would actually want to wear the hub ding was born and mixes high tech with high

    Fashion for cyclists they wanted something more discreet something that would go better with their personal style and not interfere with their hairstyles for instance a lot of vanity issues and people were also asking for something invisible unlike a traditional helmet the hub thing is wrapped around

    Your neck you sip it up and you activate it and now I’m fully protected and ready to ride the collar has sensors which analyze movement patterns 200 times a second to determine when a cyclist is in a real crash when that happens an airbag deploys and wraps around your head and

    Neck each year 300 people sustained head injuries in cycling accidents and road safety experts say any initiative to protect riders is welcome we have like 20 to 30 killed every year of course it’s worrying and we are working now to increase the helmet use once the holding is deployed it can be

    Reused and at five hundred and forty dollars apiece some see it as an expensive investment but innovators like Tereus are hoping the hub ding will become an essential part of a cyclists uniform and turned the traditional idea of bike safety on its head Linda nearby aljazeera stock

    20 Comments

    1. The personal cyclist airbag has been in development with release imminent for about five years now (there were similar media reports to this back in 2009) but still it doesn't appear to be on sale anywhere.

      Besides which, at $540 a time, it's more expensive than many bicycles! Far better to go with the discomfort of a helmet, which, while also single-use, is about fifty times cheaper…

    2. Great idea but single use and price are the two major reasons people will not use this. If you could reuse it then different story. I hope they fix these issues as there are countless other ways to use this, even pedestrians would benefit from it if hit by a car.

    3. I find problematic that the user needs to activate the unit after putting it on, seems like something someone would forget. Hard helmets are foolproof, which is the idea in safety gear

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