New Redbull Super Team in Cycling? | LRCP clips

In this clip Patrick Broe and Benji Naesen discuss the announcement of Redbull acquiring majority stake in BOHA-hansgrohe.

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Onto other news the big one uh this week I would say probably the the biggest news uh is the non announcement or the non contest of anybody in the Austrian competition court that Red Bull uh could acquire uh a controlling interest in the Bora HRA parent company basically a

Controlling in the Bor hgra cycling team they own it uh now or shortly in the future kind of like Bora they they did a press release saying it’s happening but there’s no real de like it’s a TW liner just about and and there’s no real details on what it’s

Going to look like yet unless I’m mistaken I feel like the initial rumors of it came out on Twitter when I think I could spawn on Twitter posted that they found on the internet the page unlike the the FCA the Austrian competition Authority that the acquisition was like

Applied for and then Bora responded to that with like uh oh we can’t really say anything about it because it’s still being handled by the authorities and then when it did they said we’ve got the green light but we’ll talk more about it in the future and those words were

Exactly the following will will present further details of our partnership in the course of the season so it wouldn’t shock me if it’s like announced surrounding or just before the Twitter fronts or something that area when the hype in the season is bigger than early part here but it’s also something that

Has went that has gone into like Steps here because this this doesn’t come out of nowhere Red Bull’s been been in the Bora environment for quite a bit as in they sponsored the borans grow Junior program Junior scouting program that program is called Red Bull Junior

Brothers and I think two of their Riders went to um to the U23 team that they work with which was team AO a buyer if they are still doing that I’m not 100% certain because they are also working with a few other teams now but in addition to that Red Bull’s got many

Cyclists in this sport wild not Pitcock wearing wearing red bull helmet zoy boxit on the women’s side Anon paler who is riding for Bora those are the two like previously that’s what happened but now with that controlling interest there’s so many questions cuz on one end

A lot of people were rumoring and as a consequence there were literally articles coming out based on just the the thought of the fact that there’s people riding around in Red Bull helmets and then Red Bull being invested in Bora hgr with 51% in the future with a stake

In that I don’t think this will have any consequence towards W fard or pitcock transferring over to b h or something just because they wear a a Bora helmet a Red Bull helmet I don’t see that no although it does mean the team has more money so it’s possible they can get

Riders of that caliber more re more realistically and often CU they have more money rather than oh hey you’re now also sponsored by owned by Red Bull let me just change teams mid contract like peock and vanard are under contract um so yeah I don’t I feel like the Pitcock Red Bull part

Collaboration is much more significant than the vanart one don’t you don’t you reckon like P is it because P does like the mountain bike stuff more and B is really pretty much Road focused now I think so but I’m not sure if that’s particularly a a bigger agreement for that since that

Might just be because Pitcock does slightly crazier stuff because we still remember that that W not went the cross the line with his with his wings flapping about in the yellow Jersey in in C two years ago so that’s still the case but I agree there’s definitely more

Money I think there’s also other consequences to this and we’re going to know more of that in the future but the merger is classified under economic sectors other sports activities and creation of advertising campaigns and at last spot I’m like wondering is that related to advertising on the Bor hro sh

As a consequence or is that more related to the fact that they’ve got this whole media business Red Bull they’ve got an award-winning media media house that creates content with their athletes that creates content in general I think there’s some kind of Red Bull TV kind of

Thing I just expect better team content better sponsorship activations better PR stuff like if Red Bull was in the team when RIT was announced it would have been handled differently in my head yeah of course like Bor got had the Netflix producers follow them around for season

One and then they got cut out of the show cuz it’s too boring so like Jesus well I mean it was I’m not it was that’s what happened um or they couldn’t find a storyline that was intriguing isn’t another if you want to put it that way so obviously Red

Bull they’re here to make they’re a marketing company so that’s been said a million times so I’m sure they will want to boost uh that part of the team and they probably see a nice canvas to do so with uh a team that’s yeah progressed well uh it’s won

A grand tour recently and it’s got good Riders and it’s got It’s doing well at attracting good Riders to come to that team and it’s got good equipment so maybe they think well we can come in uh also you know they’re Austrian and uh sort of everyone’s they’re all German

Speakers in management presumably so maybe they can come in and really boost that part of the team um they see an opportunity there uh but otherwise I don’t know when it’s D and pre-tour they change team name and change it all change the Jersey change pre pre change team name is difficult he

Because what happens to the existing agreements got contracts yeah they’ve got contracts to be in the uh name sponsor stuff like that to add Red Bull to that kind of extend what sorry one just extended too so yeah that that makes me wonder whether they already knew about that

Situation going on or whether that will impact the value of their sponsorships in the future it’s so many questions behind the scenes but that’s something they can deal with there there were also just there’s also feedback on this like people shout sportswashing but I’ll be honest yeah of

Course there’s some sportswashing but uh there unhealthy brand uh Sports dring being Sports washed in sports that’s how I perceive those Commons but there’s so much worse in this sport than Red Bull joining in my opinion like if we’re going to on the scale of sports watching and

Cycling this is on the lowest end I’m not even sure that counts it’s just like marketing a product yeah bur King sponsoring on the on the butt of aolo that didn’t last for that long did it but it was funny it was funny I mean I

Noticed it yeah listen if if Red Bull can’t buy a team and sponsor team then wait good question so when Fortunato won or when someone of a Yola won a stage Kor was celebrating right in his video after the stage yeah yeah I have Rewritten that history in my

Head that he was eating a burger in that video is that wrong I think I think you’re hallucinating see the Burger King ad has done something to my head well what’s what’s YOLO what does what does that company do uh I only know that they

Sponsored the J and for the rest I don’t know Electrical Company what’ss absolutely no clue what does Bal do is that Hungarian food [ __ ] no one of them something to do with Hungary and meat that’s why they sound come eat see like at least B at Le

Red Bull you know what it is dlon you know what it is leadle you know what it is uh what’s Burger King you know what it is uh so I would say you got Global Ambitions it makes more sense yeah I’m keing to see what happens here I think

It’s good good sign for the sport overall because I honestly and this is going to go into our into our next topic maybe but uh I honestly hear con all the time cycling dying cycling needs to change and like yeah it is annoying as hell that I can’t see half the races in

February and that needs to be fixed but that is I think e should be easily fixed with some people getting their heads together but like it’s what World Tour team folded last year it didn’t um lots of them are on the look at these Pro Cony teams coming with more money chuda Q

365 I do feel like and maybe that’s just a part of the sport that there’s always someone on the brink teams are too much well they also have to with the competition keep spending more and more yeah I know but like if you compare what cyclists get paid like the top 20

Cyclists to the top 20 rugby players and the Rugby World Cup I’m sorry was is a bigger event than I it’s a big event and Eclipse not bigger than the tto FR I would I don’t know about that maybe it’s a perspective from which country you’re from but but from my Belgium

Perspective in France I’ve never even seen a rugby match in my life yeah but it’s probably not in the top 10 sports in Belgium people in Wyoming haven’t seen T of France in their life either wow I certainly haven’t seen a D nikira corser um yeah they probably also do my

Point is like the top titles get paid better than top 20 rugby players uh by a fair way and so I’m like well if they if the salaries are pretty healthy and have grown a lot in the last 10 years a lot then is the sport really in such di

Because I swear I seen an article every week that like the sport is on the Brinker collapse how important is the best rugby player in a team compared to the best cyclist it’s like you can have the best CR like Brian L on the Windy’s team or

Yeah good luck with that reference um or yeah like the French scrum half I don’t know what he’s on uh or the best new Zeal I think best New Zealand player might be on a million and they’re one of 15 and it’s they can’t impact the game the same

Amount as a basketball player like LeBron and or curry in one in five or one in basically one of one sometimes in cycl so I take your point um but I’d like to still compare the 100th ranked Rider on PCS to the like yeah 100th ranked rugly player

I think it’d be interesting uh if we knew the salaries of both so I don’t yeah compared like obviously if you compare it to football they’re not getting paid as well I’m not saying they should be paid less either it’s not what I’m saying very dangerous sport Riders can die or

Be permanently injured and they train I would say harder than athletes in those sports that I’ve mentioned as well uh but salaries have gone up so like where’s the money coming from if the sport is on the brink as I said uh which Segways us Benji into wait I think my

Final comment is that I do think an impact to that is that the teams that are not on the brink are the ones that are continuously causing the salary to go up while the teams that are on the brink are Contin continuously trying to have more money to try and

Still struggle because the the bigger teams have made the average higher if that makes sense but that’s just my last remark right so I take your point so inos Bora UA visma I’ll put Quick Step in there too they basically pay seven five to seven Riders each which is about 30 Riders and

That just blows salaries out and there’s the other teams just cannot compete for those top 30 Riders on salary and there’s just a completely different salary house between the teams uh I can see that yeah like if inter marhe had had vingard and he wins the tour they either

Somehow get it to keep him either somehow get a new sponsor to pay his whole his salary to mat whatever offers he would have gotten or then he would just go as soon as yeah well it’s not compared 38-year old Kosta to yeah but the fact that they couldn’t

Financially keep him for the salary that he’s probably worth I don’t know but then I also then I also think like if you’re EF why are you paying ruy Kosta yeah I agree like what is that that doing for you um reminds me of the iing transfer wor he he he’s former world

Champion Benji he be getting paid more than financially I agree yeah uh anyway I agree it’s it’s not so clear there is an inequality amongst the the rich teams and if there was Revenue sharing which is then that would filter down and then they wouldn’t be able to

Uh but yeah just just my point I just Devil’s Advocate pushing back that dis Doom and Gloom all the time