“Feita como uma arma”: a história completa da Royal Enfield

📽️Neste documentário você acompanhará a incrível trajetória da marca de motocicletas mais antiga em produção contínua do mundo! Fundada em 1901, a marca Royal Enfield passou por inúmeros desafios ao longo dos seus mais de 120 anos de existência e atravessou alguns dos períodos mais sombrios da história humana.

🎬Com resolução 4K, mais de 1 hora de duração e legendado em mais de 30 idiomas; ao decorrer deste longa você conhecerá desde as origens da marca fundada em Redditch, no Reino Unido, e as suas crises e obstáculos enfrentados durante a primeira e segunda guerra mundiais; até a sua reestruturação na Índia, cases de sucesso e ascensão ao mercado internacional. Venha conhecer os modelos mais icônicos da marca, as suas estratégias comerciais e história em território brasileiro!

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📚Fontes consultadas para a produção deste documentário:
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ERRATA: na verdade o modelo Meteor 350 foi lançada na Índia pela Royal Enfield no final de 2019. A chegada do modelo no Brasil por sua vez ocorreu em julho de 2021.

#royalenfield #documentario #himalayan #supermeteor650

Capítulos:
00:00 Introdução
01:10 Preâmbulo
02:58 Capítulo I – O início de tudo
10:00 Capítulo II – A Guerra das Guerras
11:14 Capítulo III – Entre guerras
12:50 Capítulo IV – A Grande Depressão
16:10 Capítulo V – Segunda Guerra Mundial
18:10 Capítulo VI – Pulga Voadora
27:58 Capítulo VII – A polêmica
30:47 Capítulo VIII – Pós Guerra
36:04 Capítulo IX – Invasão japonesa
39:57 Capítulo X – O visionário
43:12 Capítulo XI – Signals
44:55 Capítulo XII – Estratégia vencedora
51:27 Capítulo XIII – Em solo brasileiro
54:45 Capítulo XIV -Rumo ao topo
57:46 Capítulo XV – As Gêmeas
01:04:24 Capítulo XVI – Futuro Promissor
01:07:36 Capítulo XVII – Atemporal
01:09:04 Agradecimentos
01:09:24 Referências

Imagine that when you woke up tomorrow it was possible to go to a Volkswagen dealership to purchase a brand new 1957 Beetle or Kombi. More than that, the models would now come equipped with: four-wheel disc brakes and ABS technology, a new

Engine with more power and torque, a modern 6-speed gearbox instead of the dated 4-speed gearbox, airbags and air conditioning; all this without distorting the models. The exhaust sounds would remain visceral, the gearboxes would continue to be manual and the designs from the seats to the

Bodywork would remain classic and timeless. However: all of this costs almost half the amount the competition charges for a minimally similar experience. Well, you have just heard what Royal Enfield is and what it offers when it comes to motorcycles these days.

You’re on the Erudito channel, and this is the full story of Royal Enfield: the oldest motorcycle brand in continuous production in the world! The motorcycle sector is, without a doubt, a segment that captures great market attention and evokes equal passion among the public. Since the beginnings of motorcycling,

With the creation of the first motorcycle with a gasoline-powered combustion engine, in 1885 by the Germans Gottlieb Daimler and Wilhelm Maybach; a lot has changed. Motorcycles gained space in the international market, spread across continents and evolved a lot in technology,

Efficiency and safety. Today, just over a century after its popularization began, and having won over millions of enthusiasts around the world, motorcycles are no longer just vehicles, toys or mere transport and work tools. We can infer that motorcycles are more than that: they have become synonymous with a lifestyle, a symbol of freedom.

Although considered pioneers in the field, Daimler and his partners, founders of the prestigious Mercedes-Benz, ended up giving up the industry to focus on automobiles in the following years. Other brands, however, ended up investing in the world on two wheels in a difficult task to undertake.

And to learn about part of this fascinating sector, there is nothing better than talking about Royal Enfield, an automaker with just over 120 years of existence and many twists and turns. Currently present in over 50 countries and with over 50% annual growth over the last

5 years, the Anglo-Indian brand is quickly becoming a prominent player in the global mid-size neo-retro motorcycle market. Manufacturing motorcycles that are evocative, accessible and fun to ride, the brand breathes motorcycle purism and invites the user to travel

Through time. But, to understand its entire journey, we need to go back just over a century. Just 15 miles south of Birmingham, the UK’s well-known automotive hub and home to the infamous Peaky Blinders criminal organization; is the district of Redditch, in the county of

Worcestershire. While the county became known worldwide for its famous Worcester Sauce, or “English sauce”, in the 19th century Redditch was known as the “capital of sewing needles and fishhooks”. It is even believed that at some point in history around 90% of all

Needles worldwide were produced in and around the city. It was precisely from one of these factories that Royal Enfield originated. Although the brand (as a motorcycle manufacturer in itself) officially began in 1901, its structuring began almost half a century earlier. In 1851 a man named George Townsend opened a

Needle and sewing machine parts factory in Redditch. However, it was only in 1882 that his son, George Townsend Junior, decided to expand the production range of the family business, which also began to manufacture components for bicycles, including: pedals, saddles and forks,

For example. It didn’t take long for the factory to also start assembling entire bicycles, which effectively happened from 1886 onwards; already with the company under the name Townsend Cycle Company. The production transition, however, was not easy and by 1891 the company found itself on the verge of

Financial collapse. Without many options, the Townsends ended up leaving the company in the hands of some Birmingham bankers. The bankers in turn chose to call the sales manager Albert Eadie and engineer Robert Walker Smith to take over the administration of the

Bicycle business, who a few years later would become the founders of Royal Enfield. In the same year, the two purchased the company and renamed it “Eddie Manufacturing Company Limited”. In the hands of new entrepreneurs, the business began to structure itself with greater agility.

Still in 1891, Albert Eadie closed a lucrative contract with the arms manufacturer Royal Small Arms Factory. The factory was owned by the UK government and was located in Enfield, a town just north of London. The contract was closed due to the

Manufacturer’s interest in the tooling available for the production of rifle parts. By the way, the name “Enfield” is likely to sound very familiar to you. And no wonder, the Royal Small Arms Factory not only designed, but also manufactured, many famous weapons of the

British Army, including the legendary Lee-Enfield rifles that equipped thousands of soldiers during both world wars. To celebrate the excellent contract with the manufacturer, Eadie and Smith named the design of the first new bicycle “Enfield” and, in keeping with this process, the company name is also updated to ‘Enfield Manufacturing Company Limited’.

It was only in 1893 that the brand finally became the name we know it today: Royal Enfield. The origin of the combination is very simple: the ‘Royal’ was inspired by the aforementioned arms manufacturer, the Royal Small Arms Factory, while the ‘Enfield’ derived from the city north of London and the company’s last name

. At the same time, the company began manufacturing bicycles under the Royal Enfield brand. Thus, not only the brand itself was born, but also its legendary motto “Made Like A Gun” or “made like a weapon”, in English, the memorable catchphrase that continues to be used to this

Day. Great Britain in general was filled with patriotic fervor during this period and the slogan fit like a glove, spreading with excellent acceptance by the public. In 1898, Smith designed the company’s first motorized vehicle, which, interestingly, was not a motorcycle, but rather a quadricycle. The vehicle was built on two

Bicycle frames with a De Dion engine in the middle and generated 1 ½ HP of power. What many don’t know is that in 1900, Royal Enfield even started in the world of competition, using one of its quadricycles in the “Thousand Mile Trial” event. The race consisted of

An extensive route of tortuous routes over 1000 miles; starting in London on 23 April and following a long route that included Bristol, Birmingham, Manchester, Carlisle, Edinburgh, Newcastle, Leeds and Nottingham before returning to the capital of London on 12 May.

The event in question was considerably relevant at the time and its mission was to persuade the English public about the viability of motorized transport. During this period, a significant number of English people had not even seen combustion engine vehicles with their

Own eyes, therefore, the objective of the event was precisely to spread this idea to the English people. Despite the extremely poor road conditions and steep hills, the Royal Enfield quad bike ran without any serious problems throughout the course

And was awarded a silver medal at the end of the competition. Its reliability was proclaimed as a “splendid performance” by the media at the time. However, the quadricycle project was not successful in the market and the company ended up canceling its plans to invest in four-wheeled vehicles.

Over time, Royal Enfield migrated completely to motorcycling and, in 1901, produced its first motorcycle, thus marking the official beginning of the brand as a motorcycle manufacturer in its own right . The model, designed by Smith and Frenchman Jules Gotiet, had a 1 ½ HP Minerva engine

Mounted in a very unusual location by current standards: in front of the steering column, with a long leather belt transmitting the power to the rear wheel. The idea was also not successful due to the limited technology available

At the time and the project ended up not being successful. It is necessary to point out that, during this period, the prevailing thought was that motorcycling would be nothing more than a mere temporary enthusiasm, something that would soon disappear. All of this derived from the immense technological challenges faced

By the industry as a whole during this period. For example, a brief ride on a motorcycle could take hours of preparation alone – adjusting the tiny water-cooled engine, calibrating the tires, lubricating gears and packing spare parts for the trip; and all of this didn’t even guarantee the absence of problems. Due to it

Being an embryonic sector and with parts that did not even come close to the reliability we have today, any simple outing practically turned into an adventure. The first Royal Enfield to really prosper was only presented in 1909 during the Stanley Cycle Show, a popular bicycle and tricycle exhibition event at the time.

The brand’s first V-Twin engine was born there . Made by the Swiss company Motosacoche, the engine had a displacement of 297cc, generated 2.25 hp of power and was now mounted in the traditional location, on the lower frame bar. The motorcycle gained its production version the following year,

In 1910, and enjoyed great success in competitions during the same year. It is also necessary to highlight that, initially, Royal Enfield motorcycles did not actually have names, they were simply identified only by the engine capacity. This evidently changed over time, however, the following years would be very challenging for the brand.

With the assassination of the Austro-Hungarian Archduke Franz Ferdinánd in 1914, the First World War broke out. During this dark period in human history, Royal Enfield was called upon to supply motorcycles to the British War Department. Stopping the manufacture of motorcycles

For civilian use, the brand’s entire production began to be directed towards the war efforts. During the conflict, several agreements were promoted by the British War Department, which meant that the brand also supplied motorcycles to the Russian Empire and the armies of England,

Belgium, France and the United States of America. The models varied greatly, including motorcycles with sidecars and mounts for Vickers machine guns for use in the field. During this same period, Royal Enfield began using its own engines – a 225cc two-stroke single and a 425cc V-Twin. These agreements ensured that the company had

Sufficient funds to develop more motorcycles after the conflict, which officially ended in 1918. By 1924, Royal Enfield had a range of eight models on sale to the public, including the launch of the Sports Model 351, the first 4-stroke Royal Enfield. With a JAP 350cc OHV engine

(also known as straight-wing valve control), the bike had a foot-operated gear selector and exuded sportiness for the time. During this period, a model focused on the female audience also emerged , the “Ladies Model”, a 225cc 2-stroke with the aim of being a

Compact model for carrying purchases and for moving around urban areas. The model had an open frame, a cylindrical tank and protectors for the driver’s dress. In 1926 a huge fire hit the company’s 7.2 hectare factory in Redditch. However, the facilities were saved by the actions of the company’s fire brigade and

Production was able to continue in the following years without too many impacts. Around 1928, Royal Enfield started to adopt much more modern fuel tanks in conjunction with the seat, instead of the old-fashioned flat tanks. It is also one of the first manufacturers to change its

Front fork system to a central spring telescopic fork. If until then the motorcycle market as a whole still resembled “motorized bicycles”, it is from here that motorcycles increasingly begin to take on their own personality and characteristics. At the beginning of 1930, the brand already had a diverse range of eleven

Motorcycle models, from the compact 225cc 2-stroke Model A to the giant 976 cc V-twin Model K. With the huge economic recession that occurred with the “Crisis of 1929”, all automakers were severely affected, with Royal Enfield it was no different. Although it was trading at a loss throughout

The 1930s, the brand was able to rely on its financial reserves to continue with its operations. During this same period, new models with 350 and 500cc side-valve engines and swept-back valve control were introduced. But it was only in 1932 that the brand managed to project itself

As a major motorcycle manufacturer, with its most successful launch, the iconic Bullet, which continues to be produced to this day! Being shown for the first time in November 1932 at the Olympia Motorcycle Show in London, the Bullet was produced in three versions,

Namely: 250, 300 and 500cc respectively, all with an inclined “sloper” engine, gear changing operated by the foot and high compression pistons. The Royal Enfield Bullet is considered the motorcycle with the longest production series without significant changes in history, and has remained in production without interruption since 1948. The model name, Bullet,

Is even older and now in 2023 it celebrates 83 years of production to be continued! In 1931 Albert Eadie, founder of the brand, passed away. His partner and co-founder Robert Walker Smith died soon after, in 1933. It was then that Frank Walker Smith, Robert’s eldest son,

Assumed full responsibility for the company after his father’s death. Frank had joined Royal Enfield since 1909, being appointed joint managing director in 1914 (at the time still alongside his father) and had been in the role ever since; ended up being the most obvious choice to lead the company. In 1933, Royal Enfield launched

The innovative Model Z, known as ‘Cycar’, onto the market. Created for everyday use, this 148cc two-stroke had 3 gears. The design was undoubtedly very different, with the engine completely covered with steel protections to protect the driver’s legs from dirt from the road

And the engine. Approximately 1,500 of the Model Z’s were manufactured in three years. It is estimated that there are only around 8 examples of this model left in good condition around the world. In 1936, the Bullet 500 was radically redesigned, with the launch of the Model JF sports version,

With a beautiful engine with four exposed valves. The JF model was considered an excellent motorcycle with very smooth operation and an extremely modern and efficient engine for its time; and which produced 19 hp of power. However, cost cuts resulting from the

Second World War meant that the engine was reduced to just two valves before the war. With Poland being invaded by Nazi and Soviet troops in 1939, the horrors of the Second World War emerged. Just like in the first war, Royal Enfield is also invited by the

British authorities to manufacture a variety of military instruments and devices for use during the conflict. This resulted in a large number of motorbikes and bicycles being manufactured for the British military contingent in the Second World War. However, the brand’s most emblematic motorcycle

During this period was, without a doubt, the so-called “Flying Flea”, or “flying flea” in English. With the official name of WD/RE, the model weighed around just 59kg in running order, had a 125cc engine and reached a maximum speed of between 56 and 64 kilometers per hour. With a range of

Close to 42 kilometers per liter, its 5.67 liter fuel tank gave it a range of up to 241 kilometers. The Flying Flea was designed with a particular purpose: to be parachuted by air troops behind enemy lines; with the intention of being a key piece for the then newly formed British parachute regiment.

The motorcycle was mounted in a tubular steel cage called “Bird Cage” (or “ bird cage” in English), which had a parachute attached to it. In addition to increasing safety when jumping, the cage also helped transport the model’s rotating handlebars more easily.

The Flying Flea was used for reconnaissance actions and activities such as sending messages on the battlefield; considering that radio communications at the time were unreliable and subject to many failures. In addition to its quirky aesthetics, it was able to reach terrain where larger, heavier machines could not go and the performance, while not

Surprisingly fast by today’s standards, was adequate for its purposes. But does not stop there. What many don’t know is that, ironically, the Flying Flea was originally a German project. Launched in 1934, the DKW RT100 was one of the most reliable and best-selling motorcycles of the

1930s, especially in Germany and the Netherlands. DKW was a German automobile and motorcycle brand. Its acronym initially meant “Dampf-Kraft-Wagen”, or “steam power car” in German, but the name was retained even after it began offering gasoline engines. But its origin still has a few more actors. RS Stokvis & Zonen was a Dutch distributor

Of DKW that had directors of Jewish origin. In 1938 the Nazis pressured DKW’s Dutch distributor with an ultimatum: they asked them to fire their Jewish directors or else they would lose their sales franchise. Rather than bow to anti-Semitic coercion,

The company promptly shipped an RT100 to Royal Enfield in England with an express request for them to reverse engineer it. The intention was to supply it directly to the English forces. Royal Enfield’s then chief designer, Ted Pardoe, quickly set to work,

Replicating the frame and forks but expanding the original engine’s capacity from 98 to 126cc. The motorcycle had a three-speed manual gearbox and, thanks to a low compression piston, its engine could run on the worst quality fuel, in other words: it was excellent for a

War context. The front forks were made of pressed steel sheets, so they weren’t excellent at absorbing impacts, obviously, but they were cheap and effective enough. Royal Enfield initially called the prototype the “Royal Baby”, but only a few were produced. With the outbreak of the Second World War, supplying RS Stokvis & Zonen became

Impossible. As in the First World War, Royal Enfield’s civilian motorcycle production was soon halted and a wide range of work had to be carried out to support the war efforts again. In addition to bicycles, ammunition and ancillary equipment, this involved supplying 250 and 350 cc motorcycles to the British armed forces,

Mainly for reconnaissance, convoy escort and dispatch duties. The fact is that Britain had no airborne forces in 1939, but UK Prime Minister Winston Churchill was determined to change that. Impressed by the success of the Fallschirmjäger, the German paratroopers, in operations in Norway,

France and Holland in the spring of 1940, Churchill ordered the formation of a force of paratroopers and gliding infantry of 5,000 men. The first tests of the British parachute regiment, Operation Colossus in Italy, and Operation Bite in northern France, demonstrated that communication and rapid deployment in the field are vital to triumph in

Battle. With this in mind, the most diverse experiments were carried out. Among them, folding bicycles strapped to paratroopers were tested, but these added too much weight to the soldier and the effort to move on the ground proved to be an unpopular and

Fruitless solution. Evidently, energy saving is vital in these scenarios and forcing a soldier to carry even more weight certainly didn’t help. Until the army came up with a perhaps more assertive suggestion: the use of motorcycles. However, those used by the army at that

Time were too heavy. Once again, there was an impasse, and a solution was needed. The transformation of the status of the “Royal Baby” from a mere motorcycle to almost a war hero for the history of the Royal Enfield brand was largely due to one man in particular,

Arthur Bourne. Bourne wrote under the pseudonym “Torrens” and was an editor of a famous weekly magazine of the time, The Motor Cycle. Furthermore, he was also an experienced test driver and had already driven a DKW a few times. The pilot realized a gigantic potential in the model,

Since practically every soldier could lift the motorcycle over a wall, cross a river with it on his shoulders or maneuver it over rough terrain with ease; it was possibly the perfect choice for the task. With this in mind, he began to persuade

Those responsible for Royal Enfield and organized a practical demonstration for the British army. Arriving on the day and place scheduled for the demonstration, the police officers present initially mocked the project because, a priori, they found the motorcycle ridiculously small as soon as

They saw it. However, on the test track created for the occasion, Bourne managed to overcome a series of obstacles containing logs, bomb craters and rocks with extreme ease aboard the small Royal. In the presence of larger obstacles and/or even fences that could not be crossed

On the motorcycle, Bourne would simply get off the motorcycle, lift it under his shoulders, walk over the obstacle, put it back on the ground and follow the route again. Incredulous at the demonstration because they were only used to heavy-weight motorcycles,

Some of the soldiers present asked to test the motorcycle as soon as they could, and saw first-hand that the tool had potential. Present at the event, Major General Frederick Browning, at the time commander of the 1st Airborne Division,

Was also a motorcyclist himself and gave the hammer: this would be the motorcycle to be used by the British paratroopers. At this point, WD/RE’s fate had been sealed. The British war cabinet requested some modifications before the final version was produced, such as: folding pedals, a leak-proof gas cap and a higher seat.

But one of the main modifications was a panel incorporated into the motorcycle’s exhaust to reduce exhaust noise when soldiers were driving, something vital so that the small motorcycle would not be heard from a distance by enemy troops. Tubular steel cages were ordered to

Protect the bike so it could land without being damaged. To do this, the designers had to accommodate a parachute that could be adapted into two alternative positions. Thus, in theory the motorcycle could either be thrown out of an open door of the aircraft or be

Launched while suspended under its wings. After the final design was approved, Royal Enfield set up an additional factory at Calton Hill in Edinburgh to produce airframes that could be transported by Dakota, Halifax, Lancaster and Albermarle aircraft. After all modifications were completed and the prototypes passed

Landing tests, an initial order for 4,000 units from WD/RE was placed, with 4,000 more units to follow. It didn’t take long for the motorcycle to become widely known and acquire the affectionate nickname of “Flying Flea” by the British military. And as you can see, the name stuck.

A curious fact was that the model was painted in large numbers in brown; unlike traditional olive green. This occurred due to attacks by enemy submarines on merchant ships that ended up causing a shortage of zinc chromate, a

Key ingredient in the composition of green paint. In addition to the lightness and other predicates already mentioned, the agility of installing the bike in the field immediately after landing was the strong point of the project,

At least in theory. As soon as the cage reached the ground, in theory all the soldier had to do was loosen a nut that held two metal rods, lift the bike and turn the handlebars 90 degrees and finally start the engine

For the brave Flying Flea to come to life. As the main functions of the model were reconnaissance and establishing communications between allied units, its use for offensive actions was not recurrent, for very obvious reasons: a motorcycle hardly provides shielding against enemy fire, nor is it capable of

Transporting numerous soldiers. at the same time. Many motorcycles of this model were abandoned before the D-Day landings on the beaches of Normandy and during Operation Market Garden, a daring Allied attempt to shorten the war by entering Germany from the Netherlands

Via a series of captured bridges. This episode was the largest aerial operation in history, containing more than 34,000 men parachuting behind enemy lines, which culminated in the notorious Battle of Arnhem, where beleaguered and outnumbered paratroopers resisted attacks by German tank divisions for seven days. .

Ironically, not all Flying Fleas actually… flew. A large percentage of them were transported by other means, such as inside Horsa gliders (thus without being effectively parachuted) and a few were even taken ashore by Royal Navy landing craft during coastal raids. There are reports of

Some who even landed on the beaches of Normandy on D-Day. In this case, motorbikes were used by soldiers to round up lost troops and direct them away from the beaches. “Bird Cage” cages were thought to be cheap and disposable pieces on the battlefield,

The overwhelming majority did not survive the war and/or were lost. What was left over was recovered by Nazi troops and sent by train to Germany so that the steel could be melted and recycled, given the high demand and scarcity of the material in times of conflict.

At the end of hostilities, a significant percentage of Flying Fleas were bought back by the government war office, along with the brand’s 350cc model Cs and COs. Back at Royal Enfield, the models received a glossy black repaint and were converted for civilian use, being sold at low cost to the

British public, including demobilized military personnel who needed accessible and agile transport. It should be noted that, although there is considerable material in terms of promotional inserts for the WD/RE model, photos of the motorcycles in training camps and examples of the same in the

Post-war period, there are almost no photos of the Flying Fleas actually being used in field. In the image shown on the screen, for example, we see a Flying Flea during Operation Varsity, after the aerial crossing of the Rhine River. The mission was a large and successful military

Parachute operation launched by Allied forces near the end of World War II. It involved more than 16,000 paratroopers and thousands of aircraft, making it one of the largest operations involving paratroopers in history. Note that in the image the allies have

A German soldier in custody, who is surrendered with his hands behind his head. There is also documentation such as this diagram, containing boarding instructions for a British Airspeed Horsa glider containing a Flying Flea alongside Jeep vehicles. Therefore, the question would not be

Whether the motorcycles were used in the field, but rather how much they were actually used in the field. On his personal blog that focuses on Royal Enfield motorcycles, American writer David Blasco has written at least 3 articles that try to find answers to this. Based on

Extensive research on the model and discussion on forums specializing in military vehicles with enthusiasts, Blasco raises some hypotheses. One of them is that perhaps the Flying Flea was not as simple to activate as imagined, which could cause some breakdown or abandonment

Due to the possible impracticality of the activation process. As shown in the image below, the fuel tank was theoretically sealed to prevent leaks and required a procedure to “bleed the air” for full operation. The tank evidently came with instructions,

But it is easy to infer that a soldier under long-term stress, adrenaline and sleep deprivation could easily miss the information. On the screen we see another emblematic photo mentioned by Blasco on his Blog, this one taken on D-Day, on June 6, 1944, showing

British soldiers, gliders and a jeep with a light motorcycle on the hood. Although very similar, it is a James ML model motorcycle, a 125cc two-stroke motorcycle that was also used by British forces, and not a Flying Flea. This demonstrates that, even on D-Day, light motorcycles were used,

Including possibly Flying Fleas as well; but the number of photos and records of them in the field are too scarce. Regardless of how it is used, the story of the Flying Flea and the courage of all its creators is, without a doubt: iconic, memorable and worthy of note.

In 1948 the prototype of the new Bullet 350cc appeared. With an innovative swinging arm in the rear suspension, it was shown at the Colmore Cup Trial, a traditional enduro race. One A curious fact is that the Bullet was one of the first motorcycles in the world to receive rear suspension with

Springs. Before that, the model came with a rigid chassis at the rear (a feature popularly known as “hard tail”) and the only means dedicated to absorbing impacts at the back of the motorcycle were the springs under the rider’s seat. That same year,

The British team that competed in the International Six Days Trials (another famous endurance race), which took place that year in Italy, won gold medals aboard two Bullets. In 1949 the new Bullet 350 and 500cc were launched in the United Kingdom, with both bikes

Sharing the same frame, swingarm, telescopic forks and gearbox. That same year, businessman KR Sundaram Iyer founded Madras Motors, an Indian company that would begin importing British motorcycles to India. This began the expansion of Royal Enfield’s international market. In addition to this, Madras also sold the Norton and Matchless brands.

There was interest from the Indian government in providing motorcycles to its police and military to facilitate patrolling the country’s border. The Royal Enfield bike proved to be perfect for the task. It didn’t take long for Madras Motors to receive, in 1952,

An order from the Indian army for 800 units of the Bullet 350. The motorcycles produced in Redditch arrived at the beginning of the following year and proved to be a great success, proving to be resistant and

Easy to use. maintenance. The model marked the country so much and was such a huge success in India that to this day, many Indians still associate the name “Bullet” as being with a motorcycle brand in itself, such is its impact. In the same year, pilot Johnny Brittain aboard his Royal Enfield

“HNP 331” wins the prestigious Scottish Six Days Trial. The event is an internationally recognized motorcycle competition , which has been taking place since 1909, considered the oldest motorcycle event in the world. With the great success of the venture in India,

The local manufacturer approached Royal Enfield with the desire to become an official Indian division of the brand. With the aim of starting to assemble Bullet’s under license using components imported from the UK; the partnership is closed in 1955 and construction of the factory begins in the Indian city

Currently known as Chennai. During this same period, the company changed its name from Madras Motors to Enfield India. In 1956, the factory in Chennai opened and began producing Bullets under license, with initially parts manufactured in England and

Assembled in the Indian plant. A total of 163 Bullets were produced by the end of the same year. In 1957, Enfield India purchased British tooling to alone produce the components needed to manufacture motorcycles. Still in 1957, Johnny Brittain wins the Scottish

Six Days Trial with his Bullet for the second time and finishes at the top of the British Trials Championship. That same year the Crusader 250cc model was launched on the British market. With 13 hp of power, the engine had a box integrated into the block and an electrical part with an alternator and

Ignition coil. However, the model in question had an imprecise 4-speed gearbox that, not infrequently, ended up activating neutral incorrectly. In 1964, the iconic café racer Continental GT was launched. Built on the Crusader 250cc project, the Continental GT had

A redesigned engine that generated 20 hp, a revised 5-speed gearbox, a large capacity fiberglass tank , a sports seat and an aerodynamic design. The revised gearbox and additional gear were undoubtedly decisive for the success of the project, in addition to giving

The model extra breath to achieve a higher final speed, which, under favorable conditions, could reach close to 136 km/h. Without a doubt, one of the brand’s most iconic models alongside the famous Bullet. There were a variety of factory options available for sale with the model,

Including fairing, air filter, side stand and alloy rims, for example. During the launch, a team of journalists drove the Continental GT over a long route from the far north to the south of Great Britain in less than 24 hours, including 8 laps around the

Silverstone; which earned the model excellent praise from specialized critics at the time. What seemed to be just an extra investment for the brand’s international expansion with the creation of Enfield India, ended up being a key piece in saving Royal Enfield’s own legacy. In the mid-1960s, Japanese manufacturers entered

The United Kingdom, bringing with them cheaper, more modern and more reliable motorcycles. Royal Enfield, which until then was a powerhouse in the segment in the country, lost market share until it was forced to stop manufacturing motorcycles. With only two models in production at the beginning of 1967 – the

Continental GT 250cc and the Interceptor 736cc – the Royal Enfield factory in Redditch closed its activities. Interceptor production continued in its underground factory near the city of Bradford-on-Avon, until its closure in June 1970. The brand still survived on British soil manufacturing weapons parts for another short period, but eventually closed

Its doors. subsequently, in mid-1971. Activities on Indian soil, in turn, continued firmly and without interruption, with the infamous Bullet as its flagship, of course. In 1977 things began to improve for the brand. Enfield India started exporting the 350cc Bullet to the United Kingdom and Europe again and sales began to grow exponentially,

As the model began to gain more classic motorcycle fans. Dedicated mainly to export markets, in 1989 the reinvigorated Bullet 500cc was launched, this time with 24 hp of power and being available in three versions: Classic, Deluxe and Superstar, as well as its 350cc version. In 1993 Enfield India made history again,

This time with the production of the first, and only, mass-produced diesel-powered motorcycle. Known simply as “Enfield Diesel”, the motorcycle had an efficient 325cc Lombardini engine. The engine was installed in the conventional chassis of a Bullet, yielding 6.5 hp of power and an approximate range of an incredible 72 kilometers per liter! The

Final speed, however, was limited to 80km/h due to the model’s lack of power. In 1994, Indian commercial vehicle and tractor manufacturer The Eicher Group acquired Enfield India Limited. Buying the rights to the brand, Eicher Group renamed the company Royal Enfield Motors Limited. After this purchase, the Bullet was modernized, gaining a

Slightly more contemporary appearance and more modern technologies, such as electronic ignition and gas shock absorbers. The traditional option, however, was maintained, but now under the name “Classic”. Another interesting event involving the brand occurred in 1997 when 40 Royal Enfield motorcycles arrived in Khardung La, located in Ladaque, northwest India. Known

As the highest mountain pass in the world that can be crossed by motorbike, it set a precedent for journeys around the world through extreme terrain, as well as serving as inspiration for the annual route called Himalayan Odyssey. This annual event promoted by Royal Enfield covers a route of around 2,700 kilometers over

18 days and with the participation of an average of more than 70 motorcyclists from different parts of the world. In 1999, with the help of specialists from the Austrian company AVL, production began on a 350cc aluminum engine, revised for the Bullet. The engine, known only as the A350,

Initially began to be produced at the factory near Jaipur, capital of the state of Rajasthan, in India and proved to be an interesting update to the legendary model. The transition into the new millennium has been extremely challenging for both Royal Enfield and

The Eicher Group. In the early 2000s, both companies found themselves on the brink of bankruptcy, with their sales and profits falling rapidly, and with no clear solution in sight to reverse this situation. It was then that Vikram Lal, CEO and founder of the Eicher Group,

Took decisive action: he called upon his son Siddhartha Lal, who had just completed his master’s degree in automotive engineering at the University of Leeds in the United Kingdom, to take on the role of CEO of the Royal Enfield. Just 26 years old at the time, Siddhartha received

An extremely challenging mission: reverse losses and make the company profitable again. Lal’s biggest inspiration to guide Royal Enfield’s future came while he was studying in the UK . Siddhartha had experienced that many of the cars on the roads were poorly built or

Seemed uninspiring to drive over long distances. Well, he thought that until he got the chance to drive a Mini. At a brand unit, he discovered a small, agile and extremely fun car to drive. The Mini was perhaps for Lal what the apple was for Isaac Newtown:

The trigger for the formula for success. It occurred to him as CEO of Royal Enfield that this was precisely the direction he needed to take for the brand: make the bikes fun to ride, improve their rideability and reliability; all this without sacrificing the essence of what

Makes a motorcycle a Royal Enfield. But it’s not just good ideas that a man lives on. One ingredient in particular is usually needed to achieve success: selflessness. From 2000 to 2004, Lal worked tirelessly at Royal Enfield’s headquarters and primary factory in Chennai,

Including in 2002, during severe floods that affected the city and even closed the production area of ​​the factory itself. Not only that: Siddhartha lived in the headquarters building throughout this period while the floods receded, worked tirelessly to trim

Fat, introduce newer, more economical production methods — and for the first time in nearly a decade, updated Royal’s motorcycle models. Enfield to have modern features, all without losing the brand’s classic charm and appearance. And the effort paid off. With the cost reduction measures implemented by Lal, production at Royal Enfield was

Simplified and optimized, resulting in a much more favorable scenario. Classic Royal Enfield motorcycles have been enhanced with features such as fuel injection, excellent brakes, smooth power and greater reliability, as well as reduced vibrations. Currently, Royal Enfield even uses Bybre brand brakes, which is nothing more than a

Subsidiary of the infamous Brembo, the world leader in braking systems for motorcycles and cars. The quality and safety of products improved significantly, but despite the increase in sales by almost ten times, the company still faced difficulties in recovering

Financially. This was largely due to the fact that the bikes were built on at least three distinct and separate platforms, an issue that needed to be addressed urgently. Before we continue, it is worth taking a short break for a curiosity involving the brand that is beyond

Interesting. In 2001, the Indian Army’s Daredevils team in Jabalpur set a Guinness World Records record using ten Royal Enfield Bullet’s motorcycles. They formed a human pyramid with nothing more and nothing less than 201 men on motorcycles and covered a total distance of 129 meters. To this day, the Indian group

Performs at several public events and holds records for other incredible feats. Most of them involve riding for long distances in peculiar positions, such as: with your back to the handlebars, on a 4.5 meter high ladder attached to the bike,

Without your hands on the handlebars and even standing on the seat. Most of these feats continue to be carried out aboard the late Bullet’s, of course. It is worth noting that the Daredevils are members of the Indian Army Corps of Signals, a combat support arm of the Indian Army responsible for

Handling military communications. To this day, Royal Enfield continues to pay homage to the Signals in its production line, maintaining exclusive custom paint jobs. In Brazil, it is possible to purchase the current Classic 350cc in the Signals Desert Sand or Signals Marsh Gray color options

With inscriptions, numbers and decals that directly allude to the Indian army. Available colors and paint finish variations, such as glossy or matte, may vary from year to year, making them even more exclusive. Without a doubt, an interesting option for military enthusiasts. From the mid-2000s onwards, Royal Enfield began to focus more on its

Internationalization and the development of new models. In 2002, the brand’s elegant Cruiser motorcycle , the “Thunderbird, was launched in India, being equipped with the first five-speed gearbox on a Royal Enfield since 1965. In the same year, more than a thousand of the brand’s motorcycles headed to Redditch,

To participate in the event titled “Redditch Revisited” by the Royal Enfield Owners Club. In 2004, the Electra for once. In 2006, Siddhartha Lal was appointed CEO of Eicher Group and even as his responsibilities increased, Lal remained extremely focused on reviving the prestige of

Royal Enfield’s golden years. The following years saw new releases. In 2008, the company launched the Thunderbird Twinspark in India , which was equipped with a new ECU (Electronic Control Unit) engine. During this period, Royal Enfield began exporting the Classic – the first

500cc motorcycle with electronic fuel injection and Euro 3 homologation – to European markets. A year later, the 500 UCE engine was launched in the Indian market. The Classic, with its retro style, quickly accumulated fans and sales soared. Due to his position as CEO and the respect

He earned, especially after his success in optimizing many other Eicher Group companies, Lal had the freedom to apply bolder strategies on a larger scale. This resulted in a difficult situation for the entrepreneur at the end of 2009, as achieving the desired success required a more aggressive strategy to increase the brand’s profitability.

After carefully analyzing the entire context, Lal decided to take a crucial decision that would change the fate of Royal Enfield. Under Lal’s planning, from 2010 all Royal Enfield motorcycles would be built from a single platform: the Royal Enfield Classic.

If previously there were at least three distinct platforms among the brand’s models, now they would revolve around just one. This decision led to an even greater maximization of the company’s economy of scale and a significant optimization of motorcycle production. The Royal Enfield

Classic was the first bike to be developed on this new platform, representing a huge risk for Siddhartha as all previous models were basically retired. If it was not well received in the market, there was a risk that they would not be able to create another viable model

In time and would have to start over from scratch. It was almost an all-or-nothing strategy: save the company with a meteoric rise or bury it once and for all. Fortunately for Royal Enfield, the strategy was more than successful. As the Classic was a

Well-built, reliable, beautifully designed and surprisingly strong motorcycle for its weight, it became a success very quickly. More than that: it also made a name for itself outside India. Gaining a lot of interest among the UK public as a neo-retro that maintained the DNA of a Royal Enfield,

But could be driven easily and with a modern engine; the model was a tremendous success. The Classic was so successful that sales increased exponentially from 50,000 bikes in 2010 to just under 590,000 bikes in 2014; an impressive increase of 1080%!

At this point, it is possible to infer that an ordinary person, upon seeing these numbers, could easily be content with this beautiful success story for a long time, just managing the fruits of the esteemed feat. However, Lal was not satisfied and felt that something was still missing to make the

Royal Enfield name not only respectable but also extremely desired across the world. In less than five years, Siddhartha’s second all-in bet came: he divested himself of 13 Eicher Group companies, leaving only his commercial truck division and, of course, the famous Royal Enfield.

Using money from the disposal of the group’s arms, a new North American branch of the company was created, as well as a new design, research and performance division in the United Kingdom. In this way, Siddhartha invested in the global expansion of the brand, strengthening it and increasing its potential in

International markets. Once again, the CEO has taken Royal Enfield to new heights of success. If there’s one thing Lal doesn’t lack, it’s business acumen. The CEO has set up the UK office in Hinckley, England – in the same city where Triumph Motorcycles is

Headquartered. The brilliance of the balcony here was that it located the building a few kilometers closer to the city’s central train station than Triumph. Therefore, anyone who needed to travel by train in the city arrived at

Royal’s offices sooner than at the British competitor’s HQ. In addition, Lal also used the money from the sale of Eicher Group companies to attract diverse talent directly from the competition. Rod Copes, former senior manager at Harley-Davidson, has become president of Royal

Enfield’s North American branch, bringing his valuable experience and knowledge to the company. Pierre Terblanche joins from Ducati to become head of industrial design in the UK office, adding an innovative perspective to the brand’s new product development . James Young and Simon Warburton, heads of engines and products at Triumph,

Were attracted to join the Royal team, contributing their technical and creative skills. Furthermore, Lal realized the importance that good marketing would have in the international expansion of the brand and hired none other than Rudratej Singh, marketing director of multinational giant Unilever, as president and marketing director of Royal Enfield UK,

Thus ensuring that the brand had a strong and consistent presence in the global market. Siddhartha Lal not only averted the bankruptcy of Royal Enfield and Eicher Group but was also responsible for a remarkable transformation. In just a decade, he modernized the production of

Neoclassical motorcycles, made them more reliable and exciting to ride and raised the status of a small Indian motorcycle company to a prominent multinational level. Today, Royal Enfield is the most important arm of the Eicher Group: it accounts for more

Than 80% of the Group’s annual revenue and profit. The brand’s presence in Brazilian territory Before we embark on the final stretch of Royal Enfield’s climb to the top, it is worth highlighting its history in Brazilian territory. Although the brand only opened its

First dealership in Brazil in April 2017, in the Moema neighborhood in São Paulo, technically we had the presence of the Indo-British brand on Brazilian soil long before that. From the 1920s onwards, some importers brought the brand’s motorcycles and advertised them for sale.

This practice persisted until the closure of the factory in Redditch in the 60s. However, there is no news of imports of Enfield India motorcycles in the 70s, 80s and 90s, for example. During this period, the decisions of the military dictatorship were still in force, restricting imports of vehicles,

Toys, beauty products and luxury goods into the country; at the time with the justification that they were supposedly encouraging the national market. During this period, only heads of state, embassies and consulates could import vehicles without worrying about taxes. In this unfriendly scenario

There was no reason to take risks. However, information recently came to light that an import of 22 Bullets 500 was made in 1995; but with the exception of that, Royal Enfield’s presence on Brazilian soil witnessed a major hiatus. In 2009, Royal Enfield began a

Greater international opening, establishing partnerships in several countries. According to the Royal Riders Brasil blog, there are signs that in 2010 there were already Classic 500 models in the hands of importers and being tested in the country. The news was published in specialized magazines of the time,

Such as the well-known Quatro Rodas, as well as other automotive portals. The importer responsible for this initiative was Guilherme Hannud, a well-known businessman in the motorcycling world and responsible for several pioneering initiatives in the field. Hannud also introduced brands such as Harley

Davidson to the country and was the owner of the Brazilian brand Amazonas, manufacturer of the legendary Amazonas 1600 motorcycle, considered the largest motorcycle in the world. In December 2012, the first and this importer’s only container, containing 60 Classic 500 motorcycles, all produced in India.

Around 2014, the importer went out of business and, just a year later, Royal Enfield established its first official office in Brazil. During this period, the brand carried out several market studies until opening its first dealership in São Paulo, in 2017. Currently, the brand already has 24 dealerships spread

Across all regions of the country; The twenty-fourth has just opened in the city of Manaus, Amazonas, the brand’s first in the northern region of the country. In December 2022, Royal Enfield opened its first factory in Brazil, also located in the city of Manaus.

With a declared investment of 2 million dollars and an annual production capacity of 15 thousand units, the new assembly line is capable of producing all of the brand’s existing models, in addition to future launches. This initiative is a significant milestone for Royal Enfield

In the Brazilian market and represents an important step in consolidating the brand in the country. In 2011, Royal Enfield launched its first “One Ride” event, encouraging owners of the brand’s motorcycles from around the world to take part in a ride on the first Sunday in April. The

Event is still alive today and is a good opportunity to meet groups and brand enthusiasts. Still in 2011, the brand acquired land in Oragadam, near Chennai, to build a new factory. In 2012, Royal Enfield launched its first mid-size cruiser, the Thunderbird 500. The model came with a 20 L fuel tank, digital speedometer,

Projector headlights, LED tail lights and several cosmetic improvements over the 350cc models. . Another detail was that the Thunderbird 500 came with a fuel injection system while the 350 still operated with a carburetor. Meanwhile, the Chennai unit continued to break production records month after month. The following year, the company opened its second

Factory in Oragadam, in the Indian state of Tamil Nadu. With improved capacity, this factory has become one of the main centers of the company’s global ambitions for the future. In 2013, Royal Enfield launched the new Continental GT. The model had a 535cc engine

That generated 29 horsepower and 4.4 kgfm of torque and made a considerable impact on the neo retro motorcycle market, receiving praise from critics, riders and journalists in general, who claimed it was one of the most fun motorcycles that have already flown. The following year,

In 2014, the brand further expanded its operations with the opening of its first exclusive equipment and accessories store in India, in Khan Market, New Delhi. In 2015, Royal Enfield acquired Harris Performance, a renowned British motorcycle engineering and design company , with the aim of further enhancing its

Product development capabilities. Also this year, the company opened its first direct distribution subsidiary outside India, now in North America, more specifically in the United States, and located in Milwaukee County, Wisconsin. 2016 was a banner year for Royal Enfield, marking the launch of the all-new Himalayan. With a curb weight of 191 kg

, the model featured an entirely new engine called the LS410, which produced around 24.5 hp of power and generated approximately 3.2 kg of torque. Furthermore, the adventurous model had a suspension prepared for all types of terrain, a front screen and a complete instrument panel, along with various fairing protections. Although

The design can be considered controversial and divides opinions, the merits of the model easily stand out . Royal Enfield had so much confidence in the project that its own CEO, Siddhartha Lal, acted as the poster boy for the launch. Another success was added to the brand’s list.

The year 2017 was fundamental for the international consolidation of the Royal Enfield name. It was in that year that the brand debuted its new, fully operational Technology center in England, located at Bruntingthorpe Proving Ground, in Leicester and began production at its third factory, in Vallam, near Chennai. During 2017, there were rumors that

Royal Enfield would launch a 750cc Interceptor. However, to everyone’s surprise, the company ended up launching it during EICMA, the largest motorcycle show in the world, in Milan, Italy, and at Rider Mania in Goa, India; the Interceptor twins and the Continental GT 650,

Both equipped with a brand new 648cc twin-cylinder engine. According to Siddhartha Lal, the decision to launch two models in the 650cc range was taken because the market above 750cc is somewhat confusing/problematic. According to the CEO, there were many players competing for this niche and

High-displacement motorcycles do not sell as much in India. The twin-cylinder engine, capable of generating 47 hp of power and 5.3 kgf.m of torque, was and continues to be widely praised by specialized critics and the general public. Without a doubt, he was a crucial factor in the

Brand’s meteoric growth in recent years. As for the styles of the twins, while the Interceptor is a more traditional English-style motorcycle, with wide handlebars, an upright riding position and a flat seat, its sister; The Continental GT adopts a style aimed at Café Racers, with

A more aggressive riding position projected forward, semi-handlebars, the option of single or double seats and recessed footpegs, perfectly combining with its sporty proposal. In 2018 the Royal Enfield Classic 500 Pegasus, a tribute to the Second World War Flying Flea,

Was launched at the Imperial Museum in Duxford, United Kingdom. Limited to 1000 numbered units worldwide, 250 Pegasus were allocated just for the Indian market, which were quickly sold out in less than 3 minutes after their official availability. In the same year, Cayla Riva, a young 18-year-old rider from California,

Set a speed record aboard a branded motorcycle. Reaching an incredible 252.7 kilometers per hour, the record was achieved during Speed ​​Week in the Bonneville Salts Flats, the famous salt flat measuring around 260 km² located in the northwest

Of Utah, in the United States. The bike used to break the record was a specially prepared Royal Enfield Continental GT 650 with S&S Cycle engine tuning and a Harris Performance frame, demonstrating the enormous potential of the Twins’ engines for customization. Furthermore

, the vintage style of Royal Enfield motorcycles makes them prone to the most diverse modifications, providing a unique show for buyers’ creativity. Still in 2018, the incredible KX Concept V-twin, an 838cc bobber-style

Concept motorcycle, was presented to the world at the EICMA show. With designs directly inspired by the 1140cc KX V-twins of the late 1930s, the KX Concept demonstrates the enormous potential of the design team at Royal Enfield’s UK Technology Centre. Featuring beam forks with integrated headlight and

Single-sided flexible tail, it was one of the stars of that year’s show. In 2019, a team of eleven scouts from the Indian Army and Royal Enfield reached the top of the 5,540 m high Karakoram Pass in the Himalayas. Despite the treacherous terrain, snow, ice and temperatures below -30° celsius;

The challenge was accomplished aboard the much-missed Royal Enfield Himalayan 411. It was the first time that the pass was achieved aboard motorcycles. Also in 2019, Royal Enfield launched the Bullet Trials Works Replica 500, in homage to the titles won by Johnny Brittain in the

50s in trials and enduro races. Taking the Classic Bullet as a base, the model adopted a more scrambler style with a raised exhaust and features for off-road terrain and mixed-use tires. In addition to the 500cc version, it was also sold with the 350 engine. This year the

Interceptor 650 won the prestigious Indian Motorcycle of the Year award; as being the motorcycle of the year in India. The twin-cylinder 650 was also named motorcycle of the year at the Times Auto, Autocar and bike of the year awards by Bike India. Not enough, the bike was also voted the best in the

Modern classic medium segment in Thailand and the best retro motorcycle of the year by MCN in the United Kingdom. In 2020, production of the UCE 500cc engine comes to an end in India. Its latest model is the limited edition Classic 500 Tribute Black. That year, a new Royal Enfield CKD assembly line was

Installed in Buenos Aires, the capital of Argentina. Still in 2020, the brand launched the initiative called “Make-It-Yours”, aimed at customizing motorcycles. Here, customers can configure their entire motorcycle when booking on the Royal Enfield app, website or store. In 2021, Royal Enfield completed 120 years of history and motorcycle purism. To celebrate the occasion,

The brand launched the “One Hundred Twenty Years Edition” for the Interceptor and Continental GT 650 twins. On the sides of the tank, the special edition featured a commemorative emblem made by an Indian family of artisans who have been creating effigies for centuries. for Indian temples. The darkened colors

Were also exclusive, as was the production number of each model. In addition, the commemorative Royal Enfields were equipped with a crankcase protector, protective screen, heel protector, brace pad, touring bar and mirrors and special exclusive seats as standard. In 2022, the

Meteor 350 cruiser was launched in India to great acclaim from the public and the media. With a completely new chassis and engine and featuring the new turn-by-turn navigation device, the Royal Enfield Tripper, the Meteor 350 also becomes a sales success, including in Brazil.

In 2022, Siddhartha Lal hired a new CEO for the Royal Enfield brand, B. Govindajaran, who had already been the company’s Executive Director since 2013. It is important to highlight that it was Govindarajan himself who led the Himalayan project, which opened a segment of

Completely new motorcycle market for the company. And luckily for the brand, business is going from strength to strength. The company recorded its global sales record in fiscal 2022-23, with a 39% increase over the previous year, totaling 834,895 units sold. Despite significant sales in the foreign market, the Indian market still represents 88% of

Royal Enfield’s global sales; while Brazil, in turn, is the second largest market for the brand, having sold just over 10 thousand units in 2022. In Brazil, the brand currently has 7 models available for sale divided into three platforms, namely: the Classic sisters,

Meteor and Hunter 350 that share the same single-cylinder engine with 20.2 hp and 2.7 kgf.m; the Himalayan and Scram 411, both with a single-cylinder engine of 24.3 hp and 3.26 kgf.m of torque, and of course, the Interceptor and Continental GT 650 twins with the famous two-cylinder engine of 47 hp and 5.3

Kgf.m of torque . Royal Enfield still has two more global launches to land in the country in the near future, namely: the Super Meteor 650 and the new Himalayan 450, the latter about to be launched globally. Although the Super Meteor has a Cruiser style

Like its smaller sister, it adopts the renowned 648cc twin-cylinder engine from the Twins and brings interesting improvements. The model has an inverted Showa front suspension, LED headlights and a more premium finish. Meanwhile, the Himalayan 450 is a

New project that is set to be a game-changer for the brand and become the most technological model manufactured by Royal Enfield so far. The model will feature a new liquid-cooled engine with expected power of close to 40 hp, as well as LED headlights, a new

TFT digital panel with integrated GPS system, inverted front suspension and much more. Although only some of the most expressive and/or iconic models in the brand’s history were mentioned in this documentary , there were many others in the more than 120 years of Royal Enfield’s history. There have been

Around 87 different models manufactured to date, and rumors suggest that at least 13 more models will be launched over the next few years. Without a doubt, a truly expressive brand. Royal Enfield is, without a doubt, a motorcycle brand with a long history. Since

Its founding in 1901, the company has undergone many changes and challenges over the years, but has always maintained its commitment to producing reliable motorcycles and, above all, with personality. Over time, Royal Enfield has become an iconic brand in the world of motorcycling, known for its classic motorcycles that mix vintage design

With modern technologies; the final experience practically resembles time travel. The company has also become synonymous with adventure and freedom, often being associated with travel and motorcycle purism. Today, Royal Enfield continues to grow and evolve, expanding its global reach and offering new options for motorcyclists

Seeking a unique and authentic experience. It’s truly impressive to see how this motorcycle brand has managed to stay relevant and exciting for over a century, and will most likely continue to inspire motorcycle enthusiasts around the world for many years to come. From its pioneering implementation of innovative motorcycle technologies,

The courage of its creators and partners during some of the darkest periods in human history, and even the winning strategies of its visionary CEO, one thing is certain: Royal Enfield motorcycles do not show signs of slowdown. You’ve just watched the Erudito channel’s pilot video, and I hope it’s the first of many.

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