Get ready to be blown away by the game-changing bikes that are set to revolutionize the cycling industry in 2024! In this video, we dive deep into the world of bike brands and uncover the secrets behind Basso and Lee Cougan bikes. Discover how these innovative companies are taking control of their manufacturing process and setting new standards for quality and performance. Plus, find out how you can get your hands on these incredible bikes through their Dealer Direct program. Don’t miss out on the opportunity to experience the future of cycling!
Brand websites:
www.bassobikes.com
www.leecougan.com
Dealers wishing to participate in the dealer direct program can contact Craig Steyn, the
country manager for Stardue Group, at craig.steyn@stardue.it
If you have ever had to play it cool and use the excuse “no I’ve had that one for a while” whenever your spouse asks you about a new bike or piece of kit then go ahead and smash that subscribe button
Welcome back to EVO1 I’ve got some pretty exciting news for you today here at EVO1 I enjoy talking about bike brands bike companies and finding out all of the kind of nitty-gritty behind them and learning about how the bikes are actually made I was really excited when I got the opportunity
Last week to attend a dealer training and learn about Basso and Lee Cougan bikes Basso and Lee Cougan are both owned by the same holding company known as Stardue group now Stardue group is based in Northern Italy and is ran and controlled by Alessandro Basso and Leonardo Basso very
Interesting to see that that same last name is also one of their brands what’s interesting here is I actually learned in this dealer training all about how they actually go out and they are fully in control of their manufacturing process and they have extremely high tolerances in standards
For their bikes the big news coming from this company is the fact that they are launching a Dealer Direct program in the United States now this Dealer Direct program is going to allow you to go into your local bike shop and see their entire range from Basso to Lee Cougan and actually
Get your hands on these products I’m not going to lie to y’all I was very very impressed with the dealer training that I went through and especially learning about all their different tolerances how they hand lay up all their carbon fiber I’m very excited to get my hands on one of these bikes
And try it out I have to admit here I’m really excited for this to happen I’m excited to see a company go Dealer Direct instead of direct to Consumer because it just goes to emphasize the fact that they care about their product and their customer enough to say hey we’re going to partner
With a bike shop that way they understand the brand they understand the bikes and you can get a proper bike fit so you enjoy the product and you actually enjoy the brand now of course we’re going to put these bikes through their paces we’re going to test them here on the channel
I’m so excited about that to get hands on but I also recommend down below take a look at these two different brands and maybe start eyeballing some of their bikes and consider giving them a
Shot I’m going to put the link to Basso as well as Lee Cougan down below and I’m also going to put a link to where if you want your local bike shop to look into getting involved with this Dealer
Direct program they can just follow that link and it’ll outline everything for them as always I appreciate your time thank you so so much for watching and I will see you on next [Music] video
1 Comment
Excited to hear your review on them