We are chatting about bike prices, will bike prices come down in 2024? We also discuss some people who decided they hate Alex, as he addresses THAT motorbike video! We’ll also discuss the results of the TT races between Ollie and Alex, as well as bring you the latest HOT tech & bike vault!

    Welcome 0:00
    Alex addresses THAT motorbike video… 0:24
    Will bike prices ever fall? 4:38
    Hot & Spicy Tech 14:11
    Precision Fuel and Hydration partnership 🤝 @precisionfandh 17:18
    Orbea team up with Lotto Dstny 🤝 @orbea 18:24
    Ebike news 19:52
    More new team kits 22:06
    Comment of the week 23:08
    Bike vault 26:51

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    Welcome to the gcn tech show this week we’re talking about bike prices and how they’re out of control and how some people decided they hate Constantine we’re also going to be discussing the results of the race OE and I had as well as the hot Tech that we got coming up

    For this week let’s do it okay right first thing we need to discuss we’ve got a dress on here so before Christmas Manon and I made a video about how a road bike can cost the same as a motor bike and it got pretty heated in the comments section so first

    Thing I going to do is hold my hands up and say I didn’t discuss the subject deep enough sufficiently yeah yeah shoot me now if you want to but we’re here and we’re going to discuss it more now okay well yeah I I I mean it wasn’t on my

    Watch but don’t you join in God no but we do read your comments and you know it’s we take on board things that people say and it’s something that’s great about what we do and yeah we love having that interaction with the audience I’m more than happy to

    Be challenged on different subjects and the fact that we’re here talking about it more and people have spoken about bite prices more I think is a good thing yeah so that’s what we’re going to do but there several things that we need to unpick here first and the first thing is

    That as people were pointing out the mechanical complexity of a motorbike is far far greater than a than a push bike yeah there’s way more parts yeah typically like like two times or three times as many individual components in a motorbike right yeah so on the face of

    It you’d go well it should be kind of three times the price three times in part yeah because it’s three times the complexity but it isn’t quite as simple as that the business models are very different and the manufacturing techniques used are very different as well one thing that we should point out

    Though is that carbon bikes though less mechanically complex they actually take a longer time to make because there’s less automation done so road bike you’re typically looking around 24 to 30 human hours on working on the frame that’s like the layup all the painting and stuff done like that which is also part

    Of the reason why we see lots of manufacturing taken to Regions such as Asia because well human labor is just cheaper out there isn’t it human labor is the biggest cost um and then you know on top of that you’ve got the Assembly of the bike which again is done by hand

    There’s not robots fitting groups set to bikes and wrapping Bart tape again you know that adds more time onto that if you compare this with um the automotive industry you’re looking at sort of 10 to 30 hours depending on on the bike to manufacture a motorbike and that’s done

    With a huge degree of automation on the assembly line it’s mostly done by robots it’s far quicker um and once you’ve set up the the factory and you don’t have to then pay that labor cost and as I’ve said before so motorbikes are only available in one size which again helps

    To increase the profitability of that because road bikes got different frame sizes different componentry sizes gearing there’s tons of different options which all counts against it yeah at logistical level as well distribution level yeah um so the result of this is that if we look at some figures daati I

    Knew you’d get figures involved there you love numbers of course do dati 1 billion Euro turnover in 2021 okay in 202190 million euro turnover ducati’s operating profit was € 109 million e that’s bigger than piner’s whole turnover okay but neither of those are the biggest companies in in in their

    Respective Industries so if we look at the biggest bicycle manufacturer giant um their uh turnover is 2.93 billion in 2021 that’s that’s ey watering amount of money it’s a huge amount of money absolutely dwarfed by Honda so if we look at Honda’s motorcycle division so this is

    Not including the cars and the other just motorbikes um Honda are the biggest uh globally 20 billion 54 milon 46,700 it’s a 700 you got to make sure you get right yeah yeah that’s ridiculous money absolutely dwarfing dwarfing it okay so that’s like some of the turnovers yeah well irrespective of

    Numbers sold motorbikes are just a far more profitable business to be in than than push bikes um but before people start going oh you’re just justifying the price of we’re not we’re not I don’t want to justify know what I wish bikes were cheaper I genuinely do I don’t want

    Bikes to be as expensive as they are I love all the crazy Tech I love the amazing stuff a lot the development but of course I wish it would be cheaper yes now so before you all start saying we’re just just if Ying the price of bikes and

    We’re part of some big Global Marketing conspiracy cabal which we’re not they’re all the other side of the camera looking at us now they’re all lined uped there’s a representative from every brand no we’ve looked into this topic before and one of the things that we looked at was

    Inflation and how inflation has increased and bikes have increased with inflation however they haven’t there’s another butt coming here isn’t there yeah bike prices have increased Way Beyond the rate of inflation and this is the concerning thing so if we look at a topof the Range model like you were

    Talking about the Tre madon yeah I mean outrageous price right okay so in 2009 at top of the range Trek madon would set you back £5,000 in the UK similar amount in America or or or Europe yeah now assume following inflation as it’s been in the UK it’s slightly different in

    Other countries you’re looking at about 4% every year and then there was a slight bump to a few years ago when we had the highly successful uh prime minister Chancellor combination of Liz truss and quasi quen um that actually means that the price of that bike where it sold today

    Should be just over £8,000 if it followed that trajectory however it’s not it’s £12,000 for the topof the range Trek madon SLR if you go on TK’s website so that’s not a good thing is it it’s quite a bit more yeah um this is we see this same program in

    Entry level bikes so it’s not just the top stuff it’s not Tre we should point out we just use that an example you look at across you know pretty much all brands it’s the same it’s across the board we’re talking about like top end bikes but it’s the same principle for

    Mid-spec and lower entry level spec bikes as well the prices are creeping up more than inflation if you look at the price of the you know the entry level specialized Al or the giant def fire whatever and look at the equivalent model today from um you know 15 years

    Ago yes and it is it’s important to address and it’s important that hopefully there is change in the future because we don’t want to see people priced out of the sport I certainly couldn’t buy one of the top SP bikes right now it’s too much money and and

    And you know people think that we’re some part of some big Illuminati marketing conspiracy cabal um just ask yourself this what incentive do we have right to to to price people out the sport because we stand to gain far more by more people getting into the sport

    And being for for to enter the sport because that means more views true I genuinely I don’t ever want to see people not be able to buy a bike if we see people cycling we’ve said it before more people cycling we’re happy at whatever level you want to do that

    Entry level or racing but olle right we live in a world of free market capitalism yeah well which is either a good thing or a bad thing depending on your perspective but what it does mean is that the price of a bike or anything is arguably whatever someone is willing

    To pay for it so if a bike is priced at an eyew watering 155,000 then as long as you know enough people are willing to pay that price for that bike it’s arguably worth that however if the profit that’s being made by the company that’s selling that bike is too

    Big and other competitors can make a product with the exact same performance or the exact same LEL at a lower cost undercutting them then arguably it devalues that product at the top and and they have to sell it in at a reduced price or the other company um

    Becomes more successful well we are kind of starting to see that in some instances with Brands and products emerging from sort of like China and Taiwan where they’re arguably got pretty comparable Tech but they’re able to really undercut the prices but if you think about it like that it also perhaps

    Feels like maybe some of the bigger known brands with their crazy high prices are also then dragging up the price of the people that would naturally have sat at the lower end of the market because like well if they’re charging loads we can charge a bit more too yeah

    I agree it does feel that there there could be that going on and I do actually have an example of that so um you know when Rafa came along and they started making super nice premium cycling clothing that was of a you know a much higher quality than most of what else

    Was out there at the time you know just regards to the the fabrics and the stitching they kind of like changed the game a little bit didn’t they yeah they did it was luxury cycling clothing um however the price of it was was ridiculous you know it is it is super

    Super expensive and you would argue that it is it is really nice quality but compared to what was available you know several years ago you’d pay like 20 quid for a pair of bib shorts my first pair of bib shorts I think were like 25 quid

    Yeah and you know all of a sudden you’ve got 200 quid bib shorts are they 10 times better no well that’s it 10 times better that’s the thing are they 10 times better you know well that’s if someone’s prepared to pay that then arguably they are but you see where I’m

    Going with this anyway so I remember having a conversation with a guy in in 2014 um who owned the company that made the first pair of BB shorts I bought okay and I said to him wow you know how’s it how’s business going you know you must God you must hate Rafa have

    They like come in and taking like loads of your your market and and stuff and charging big butt yeah just coming in there stealing your stealing your business and his answer surprised me because he said no I actually love Rafa because thanks to them um I can and

    Selling their 200 bib shorts I can take My3 bib shorts and sell them for £60 and people think I’m good value so bad and that we don’t want to see that that’s what but that’s that’s that’s what you’re saying about the the Chinese stuff coming it does feel as though

    That’s perhaps being a thing maybe maybe um however Rafa does seem to have lots of things in sales I mean lots of brands at the moment seem to have lots of sales on do you know what I think we can attribute that to maybe being um the

    Market sort of like correcting itself a little bit well yeah I mean that’s another example of yeah the free market if they can’t sell it they got to reduce the price that’s it and that’s it and a lot of brands have made that mistake of

    You know there s a lot of brands are sat on too much stock right now bike brands clothing brands component Brands all sorts of things and they can’t shift it and so yeah I think this year could actually be good for consumers because these things are being reduced and sold

    At a reduced price hopefully there is like or maybe it’s not reduc price maybe it’s the price that they should have been yeah maybe well that’s it there the market correcting itself to what people think they’re willing to pay for it obviously if they do a sale that’s 40%

    Off people like okay well that price makes sense to me I can go with that yeah and maybe you just got to stick it out and wait for those sales yeah I one of the things I did like that you said though in that video one of the few

    Things oh God s God I’m joking no it was um bus com in a run me over yeah no was the thing about um you why why do you need a a bike as good as a Tor of France Rider well I mean well the answer is you

    Don’t yeah okay you know unless you are riding the tour to France but it’s a silly question yeah but why does anyone want like top of the range anything I believe that Madonna said it best when she said cuz we’re living in a material world and I am a material

    Girl we’re living in a material world and I am a material girl I gotta say round for for that that was incredible so um Madonna has solded everything for us has she well it’s a it’s a valid point right anyway um I suppose people that are into luxury watches like

    You you’re one of a little bit you’re one of them a tiny bit a tiny this is not a luxury watch it’s a nice watch um anyway on that principle though people might spend £1,000 on a crazy watch that can tell you the time in space or a kilometer

    Underneath the SE or deep sea diving you’re never going to go deep sea diving to that death you’re never going to go to space but it’s nice to know that if you did if you did it would still work yeah you you know what yeah I’m kind of

    With you on that yeah no one’s going to do the Tour of France but if if in July you got a late call up you can go you know what guys I got the kit I got the bike I’m ready to roll boom we’re off

    Yeah I don’t know I don’t know a massive like solution to all of it but I feel like we’ve discussed it in a better way and made made our Point clearer on the subject let us know your thoughts we know you will I don’t hate on me anymore

    Will you I can’t take it this early in the year it’s now time for hot and spicy Tech yes and starting with the results of our big Grand Slam TT bik battle Showdown that Alex and I had at the weekend do you want to share the result so should

    I okay so last week I literally blew the cobwebs off my TT bike and Alex got his new TT bike out brand new or B Oro thanks Santa um and yeah we raced uh 10 m time trial at Castle um you know I’m going to I’m going to say the best man

    Won oh yeah that’s really kind thanks however I have consulted filtered my treasured book of um of cycling excuses and I’ve compiled a short list oh that careful of your list it’s a bit longer and heavier than I thought anyway okay right come on so I haven’t ridden the TT bike since September

    Yeah oh hang on is your list duplicated on the screen as well maybe maybe this was just a prop for a joke come on right get your get your excuses out then feel free R I haven’t ridden the TT bike since September yeah it was cold um I’ve been joying the off seon

    Since Taiwan K and i’ I’ve not gone out of Zone 2 since then have you hit the pudding trolley I’ve been hitting the pudding trolley it was too cold on Sunday for a warmup um I had a cold in December probably had some post viral fatigue

    Yeah from that um and we need a rematch in a few months time whilst um I’m going to say some of your excuses are valid I rode in exactly the same temperature I didn’t have a warm up shut up yeah anyway and there is one like one okay I

    Did and what did I beat by 55 seconds I wasn’t counting it was about that I was absolutely robbed of the victory though Inc I finished second overall yeah this is great the guy that won Road a recumbent what’s that all about you can’t ride you can’t ride a

    Different type of bike and as far as I’m aware the able-bodied person could have ridden a time trial bike if he wanted to but chose to ride a recumbent um and then proceeded to tell us that it was slower I don’t think it is slower but I

    Mean fair play he won if the rules s and ride a recumbent around that time trial yeah more fool us more fo we should have had recumbent um does like why arrow is so important though and you are the arrow king I went 55 seconds quicker I

    Did 70 Watts more than you so clearly your position is way way way more dialed in than mine yeah um so if we do a rematch I think I might be in trouble andless like get get it all sweet my power was well well down okay right have

    We gone on about that enough now because we haveen an exciting announcement to make we um haven’t announced our new bottle partnership last week we’ve now got precision Fuel and hydration on board behind you yes and get the super gel to the side don’t confuse those two

    Pouches with what you put in your bottle pass me the super gel it’s behind you no not that super gel yeah look at this 300 Grand big boy I think as punishment people can let us know in the comments actually as punishment for olle not beating me in the time trial should we

    Have make him consume all of this and burn it off in one ride that would be crazy um loads of interesting products from Precision Fuel and hydration what is cool though is I’m looking forward to hopefully avoiding that catastrophic Bonk and huge dehydration I had when we

    Were in muor yeah well that’s the thing one of the things we’re going to look at is sweat rates because I mean if you look at the New Yorker video and the sweat stains on you salty boy I think it stands to reason that you might sweat

    Quite a bit more than I do yeah that’s why I was have the airon on 20 in here yeah anyway um that’s not all we’ve got news from um Lotto Destiny Lotto Destiny have changed their bike sponsor oh that actually links in nicely Precision Fuel and hydration are a lotto Destiny

    Sponsor couldn’t do that if you tried could you uh yeah they changed their bike sponsor quite one of the biggest sort of tech news stories from uh top racing gone from Ridley they ended their deal with Ridley early and they changed to Ora so the team are going to be

    Riding a mixture between the Orca and the Orca Arrow but also using Ora’s in-house wheel brand which I think OKO OKO but um yeah I think that’s super interesting news though actually I’m intrigued to see at what races they choose between the Orca arrow and the super lightweight climate bike cu the

    Orca did kind of shake it up a little bit when they launched that going back to like traditional bike silhouette shapes um yeah exciting hey it is interesting that because the bikes are very very different one is like very arrow and one is very light and a lot

    Less arrow and it’s just like we’ve mentioned this before I think we should do a video on it where you look at is the advantage to have the option of those two different polarized bikes yeah or to have just the one allrounder like specialized teams pinell use you know

    Wet like yeah where where there’s that new thing where people like it’s a lightweight aerrow bike or do you go all out lightweight all out um some good exciting ebike news as well yes from Yamaha let me tell you more about it so Yamaha have launched an ebike battery Subscription Service where they’ve

    Partnered with a company um called any in ring um so they got swappable batteries basically for compact Urban electric vehicles mainly ebikes um in a bid to try to remove the need to constantly like charge the batteries of at home so theory is you’re out riding your ebike or another uh compact Urban

    Electric vehicle that’s running out of charge instead of sitting there like I don’t want to say a full but sitting there like someone’s got to wait for an hour or two hours for this battery to charge up switch the battery or just potentially limiting the length of your

    Journey yeah that good point as well so you pull up to the station get a fully charged battery away you go you’re kind of paying for having that available rather than having to wait and charge up all the time yeah it’s uh I mean anything that helps improve um Urban

    Transportation and you know make that green and get people on bikes and reduce congestion and cars and all stuff I think is great this actually reminds me of a system that I saw in Taiwan when I was there they have but it’s they have e

    E scoters so a big problem in in a lot of um sort of Asian countries is the pollution um that’s created by scooters yeah everyone’s zipping around on them and they introduced electric scooters and every single 71 and 711s are everywhere in Taiwan yeah has these

    Batteries that can take and you just pay that like a subscription thing and then you just swap your battery out when you pop into a 7-Eleven and you go again on your es scooter and I think they’re um I think it’s cool really good yeah um now

    People that aren’t up for electric Urban Mobility will say oh the batteries are really bad yes batteries are not great but um they’re saying this is going to create a Clos loop system in which the when the battery reaches the end of its usable life they’re going to take it

    Apart dismantle it and create new batteries rather than add ing more raw materials into the system so in theory it should be a bit more sustainable and eco-friendly which is good I think yeah interesting um and then finally in hot Tech this week we have seen a few more

    Team kits been released who’s the winner for you as in who’s who’s got the nicest one well one I was just about to say the canyon stran women’s team really like the I mean they’ve had Mega kit for the last few years now this year’s kit I

    Think has topped last year’s for me um and it’s actually um kit is supplied and manufactured by Canyon it’s interesting also I think a lot of the women’s kits are nicer than the men’s kits I like SD works yeah I that’s I’m I’m totally agreeing with you on that the women’s

    Team kits are way better than the men’s ones in general yeah um EF kit was released as well if you want to see all of the different team kits that are L that’s my favorite men one though the EF yeah um head over to GCM website because

    We’ve got an article which I said last week we’re updating as new ones are released right more Tech next week CU now time for comments of the week I really like the thingy um Irish national champs Jersey Ben Healey’s ef1 I’ve not seen that yet that’s really cool okay let’s have a

    Look um yeah comments of the week now uh first up we’ve got Mark sticky 0688 who this was just talking about smart trainers in last week’s show the most cost-effective way to do it and he says there are loads of secondhand smart trainers available now after the co

    Booth boom about half of the new price yeah true I mean that’s always been the way with exercise equipment but especially so now the co boom yeah like people always buy exercise equipment and then never use it um BN bikin says after 10 years of using a wheel on dumb

    Trainer and Speed and Cadence sensors I swapped to a direct drive smart this year after a bike wreck had me a neck brace for most of the Season bloody H that sounds awful um about then saying they wish they’d have made the upgrade to a direct drive sooner um

    Now they’re doing loads of great weekend rides now the neck braces is off so what we’re saying if you’re going to commit to indoor training yeah Smart’s the way to go um so this is a comment on the light bike video that we so we found

    This bike 3.6 kg in Arizona I wish I could have SE it oh absolutely crazy um and this is from sketchy 0078 who says I’d be more interested to see a longevity test of a bike like this um I’d love to see the cost of keeping something this Fragile on the road over

    A period of a couple of years well yeah it’s um when they actually priced it up I asked them you know sort of what it would of cost to do a bike like that I was surprised that yeah you can buy bikes that are considerably heavier um

    For a lot for a lot more a lot more money yeah it doesn’t always equate the right way I think the frame is pretty pretty sturdy actually I think the areas where it’s more fragile are things like the chain ring Rings maybe the cassette

    I tell you what I did was maybe not a huge fan of was the amount of dremeling done on the breake levers if I if I if you’re in an emergency and you want to slam the brakes on I’m not sure how much Faith I’d have in those i’ I’d be saving

    Weight elsewhere yeah yeah um at _ 3000 said seriously sad that OE didn’t get to ride the bike it’s like a lesson in restraints yeah um one thing I didn’t point out in the video is I probably would have done but the tubs weren’t glued on yeah not safe I would have

    Rolled a tub didn’t want to do that talking of tires and tubs actually had a weekend video where I was speaking to Sam bran who’s a like Tire expert from pelli loads of really cool information there a lot of people really enjoyed having a bit more of a deeper dive into

    The subject David bradden Mitchell 3152 says love this interview real info on a difficult subject for an expert who’s been being completely honest amazing more like this please what was the comment yeah Richard Harris um who says Sam from pelli was a great guest uh and that was an excellent interview Alex oh

    Very kind maybe this isn’t the place to mention the smart Tire company’s ml bike tires but what the heck uh they gave us the airless shape memory Tire technology that NASA invented for their Mars Rover missions which they claim gives a smooth ride despite being made of a light

    Flexible material when is gcn going to give us low down tires that can’t go flat well it’s something we did speak about in that interview but at the moment there isn’t a better alternative to a Pneumatic tie still doesn’t exist certainly not that is commercially viable for people yeah yeah I think a

    Long way off I think yeah it’s uh we’d love to try it though once we can we we will aim to try that as soon as we can right onto the bike Vault right let me straight up let’s go in quick fire we spent quite a bit of time talking

    Already uh this one is from Rob right and this is uh the bik is of bossy Summit and it’s in Adelaide I’ll see you there next week Australia you say hi to rob what’ you make of that that looks like a pretty fancy pants build love it

    Can’t it super nice oh hold on how’s he holding that up just assuma Shadow stand bit of photo shoppage maybe yeah anyway Benji next with a lapia air DRS 6 oh non Drive side just a nice yeah nice covered in cubbins yeah pow um location Hampshire P oh yes pav in Hampshire oh

    God with his sea exced RDC it’s got jur Ace on it that looks lovely fancy pants that is very fantasy Fant and he’s held up by a stick um yeah I’m going super nice on that one come on look at that yeah that’s well presented he’s he’s he’s

    Listen he’s listened go pavl Jeff NEX with a look kg1 181 in Sunset Beach California maybe he’s seen Hank Hank’s out there right so you’re in Sunset Beach California right and you chose that as a background that’s a cool buy why have you taken a picture of it next

    To the groestl looking bin you could find what are you doing the bike’s incredible though nice what you’re in California you look at the bike some people live in Doncaster do you have any idea how hard it is for them to get in the bike Vault you live in California what are you

    Doing nice super and Andy next right Andy’s written a description for us that we’ve got to read this out okay um it starts with olle starts with you you gone this is and East Trek amonda sl7 I actually used to train around here there’s a lot of gobbins going on here it’s a

    Nice that I used to ride past that sign all the time look where it’s h sandwich yeah it is a nice it is a nice it is a nice it’s not secured it’s not in the right gear I Andy just wanted his bike to be featured

    And is happy with whatever it gets yeah good job Andy yeah it worked Sebastian with a time skylon in Singapore whoa look at that thing yeah that is that is cool hot Diggy dog lightweight milstein’s over Mayors on there Fancy Pants I got to be honest that’s probably

    A prime example of one of the bikes that we talking about it’s very very expensive on the show very very stealthy and expensive I do like it though um can you pick can you find any folks with it it’s not in biggy small um no I think that’s I we can

    Super nice that yeah yeah why they not it’s a long one this one ho Yin next with a Tarmac sl8 in Hong Kong let’s make this the last one right uh I’m going to say I’m not actually feeling it because I feel like it’s lent on the it’s really close to being lent

    On the um rear through ax I’m not feeling it because I mean if we go I mean that’s that is one up from the from the bin the bin you know Hong Kong why don’t you a picture of like Hong Kong in the background you know Cung Bay or

    Something yeah it’s a nice sorry right that’s it for the B VA Mega show as as always please do get involved in the comment section down below let us know your thoughts on the whole bike price issue I think it’s positive I think that there will be a lot of good

    Deals I think B pric there’s good deals out there you just got to hunt them out right right it see you later

    39 Comments

    1. A bit like the Rapha example – an important factor is the tiered pricing strategy. This was something mentioned on a recent vid with the Silca boss. Given a choice of 3 options, people are likely to choose the middle one. So marketing / pricing teams are inventing a top tier that they don't expect to sell tons of, because they want to up the price of the middle tier option and make it look like good value. It's not about what's best for the consumer, it's about maximising shareholder value by pushing up prices.

    2. I think you correctly place(d) a lot of responsibility on us, the rider/s themselves. There are way too many folks who are apparently willing and able to pay 10 G (Euros, Dollars or Pounds) and if I am a manufacturer I would be stupid not to sell for that price. Some people even take loans out to buy a high end bike and sellers offer them as you well know. The question is why do people do that.. Going into debt for a bike… WTF. A bike, especially a high end bike is (just about) always a discretionary purchase. I ride Olympic Tris on my Pinarello Prince / Chorus / Neutron from 1999 (yes you read that right), get it professionally serviced for US$ 250 every other year put aero bars on it and usually podium (admittedly age group) in my local races. No internal cable routing, no E-tap, no disc brakes but typically finish quickest on the bike course (again age group). I looked at a few high end Tri bikes and have a definite favorite but will NOT EVER (and can not anyway) put 12 G on the table for the machine. Interestingly when the new batch comes out in my size (and now you know what brand I am talking about) it is sold out within days. Idiots, all of those who bought it. I will pass them come April 28th (first Tri this year) on my antique and that will make them look really silly.

    3. The elephant in the room is Chinese/Taiwanese DTC frames & component pricing. Cat's out of the bag & speculation about what it might cost to build a bicycle frame vs what the big brands charge is not necessary – we know exactly what it is because the factories are happy to tell you if you simply send them an email. Industry commentators obfuscate at every turn, but all anyone really wants to know is how much it costs to make vs buy. Retail margins aren't relevant to this particular question and can be addressed separately. The fact is that a Taiwanese carbon frame is worth about 10x less than a Tr*k or Spesh price tag, and we know this because the guys that make them sell them without the logo.

    4. Nobody tells us or makes us buy high end bikes or even mid range bikes! My Ribble Endurance AL cost me £1200 a year ago with 11 speed 105 mechanical hydraulic disc group set. It's a fantastic bike at a fantastic price. I ride with a guy who rides a SL7 (his SL8 is on order) and guess what? We ride the same places at the same speed I'm pretty certain my bike is way more comfortable than his but we have just as much fun as each other. Who needs high end? Nobody!

    5. My take. Tv host will never bite the hand that feeds them. There is no reason a bike should be over 3k dollars. A crankset shouldn’t be over $500. It’s freaking aluminum. 1000k for carbon wheels? Who in their right mind pays for this crap. You know why these blow hards blow smoke up the manufacturing companies? They get paid, they never pay for anything, it is all given to them. You can tour the world on a royal Himalayan for 5k. Put 50-100k on them and only have to buy tires and maybe one spark plug. The bike community has lost it’s ever loving mind.

    6. RE: longevity of lightweight bikes. I bought an AX Vial Evo Disc a few years ago when it was the lightest disc brake bike available. I've had no problems at all despite being taken down by a learner diver in Majorca. The crash was serious enough to put me in hospital for 4 weeks with a broken pelvis which kept me off the bike for 9 months. Eventually had the pelvis plated and hip replaced. The bike had a few scuff marks on the lever and saddle but no other damage. Word of advice, don't crash in Majorca on the day of the 312. All the ambulances are busy.

    7. Fitness is expensive in 2024. Anything that improves overall health is expensive. If you consistently ride your bike with a fitness mindset, your health will improve drastically.

    8. Ugly truth,
      Manufacturers of bicycles and equipment are not interested in the fact that bicycles are expensive because when you are a "Pro", those bicycles are paid for by the Olympic Committee, cycling federation, clubs, sponsors… everyone except the athletes themselves. Especially when you're at the very top, that's when the bike manufacturer gives you their premium model. Therefore, average drivers are not an interest group for them at all, so, prices will continue to rise. From the point of view of the manufacturer, "who cares, you don't pay".

    9. 20:35 – China has this battery swap out system for scooters on city streets. Almost like propane tank swapping. Of course the batteries have to be the same kind. I would imagine scaling up this market would be the hardest part.

    10. Some* bikes are more expensive than some* motor bikes. But equivalent, bikes are much much cheaper. Unfair to compare cheap motorcycle with top of the range bike.

    11. My 2017 Ridley Helium SLX with 11 speed, Dura-Ace mechanical and Roval CLX rim brake wheels was built from discounted frame and components for under $6K, weighs 15 lbs, and is stil more than capable of winning a mountain stage of the TDF. $6K vs $15K. We definitely have a problem here. Manufacturers are forcing us to buy the complexity of electronic shifting and hydraulic disc brakes (even at the 105/Rival level). For the same $6K today, I would have to go down, two groupset levels. That’s just insulting. I’ll admit disc brakes are safer in the rain, but frames and drivetrains haven’t improved that much in six years.

    12. Pent up demand and short supplies of bicycles during and immediately after Covid certainly caused bicycle prices to increase beyond inflation. As inventories increase and demand levels out prices will certainly come down. This is starting to show in the automobile industry. I’m starting to see ads for discounts off of MSRP for cars and trucks. Conspicuous consumption is why some people buy top of the line products when they’re not really needed. Rolex, Lamborghini, Bentley are prime examples much like an S Works bicycle. People will buy these products to show the world that their ship has come in!

    13. Great video guys…. as always… In regard to Rapha, their gear is now even more mega expensive (£270 for winter bib tights 😳) however the quality is no longer there unfortunately… So now you're just paying for the name not the premium gear which is a shame…. I only ever buy Rapha items if there is a sale on (which is pretty often) and the item is massively reduced. Rapha are guilty of driving up the cost of what was reasonably priced quality cycling gear from other brands. I've got fingers crossed that by the summer, bike prices will have crashed big time… some of the prices from the top brands are eye watering ridiculous…. Shame on them.

    14. And i think thats a good thing that cycling marker is crashing, for us consumers at leats, because i just bought SRAM RED crankset that would cost £656 for only £270 and even a aero frame that would sell for £2000 i bought it for £600. So the people that would like to get those high end bikes or parts can finally get it with out selling their kidney🤣

    15. In making the comparison with motorbikes, the numbers to use are the metrics like the ROCE and Return on Turnover etc. You're absolutely right that bikes are made in smaller runs, have more manual input, very small production runs for specialist parts etc – but the metrics like the the return on capital employed and turnover take these into account; would be interesting to see them.

    16. another thing to remember is a moto gp bike is $3-3.5 million usd, and the top of the line road bicycles basically used on the world tour is $12-15k usd so a little less haha

    17. On 27Dec, someone broke in and stole my favourite bike; just a little trek hybrid, but that's not the point. Police think it unlikely I will get it back and I've been pondering when to get a new one (too cold to ride at the minute). Maybe I'll give it a few months and hope for this price drop. Thanks for providing a bit of a silver lining.

    18. There is also a level of elitism in cycling that is raising prices. These are the bikes that are used on the Tour de France after all. What is that Ducati used for? Just cruising around town. And it drives the rest of the range up.

    19. Cyclists want a top of the range TDF bike for the fun and fantasy riding it offers. The price should reflect the quality, but not be worth a mortgage!
      I always buy USED mechanical rim brake bikes to save money.

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