Listen in as we explore the latest buzz around Amazon, starting with their new advertising push on Prime Video to their billionth same-day delivery package milestone. Plus, let’s look at the latest features inside Helium 10.
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We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.
Amazon Prime Video viewers will have to pay an extra $2.99 monthly in January to avoid ads
https://www.nbcnews.com/business/consumer/amazon-prime-video-ads-commercials-when-does-it-start-how-to-avoid-rcna131369
Amazon customers have scored 1 billion packages from U.S. Same-Day sites
https://www.aboutamazon.com/news/transportation/amazon-same-day-delivery-milestone
Amazon.se: Three years in Sweden
https://www.aboutamazon.eu/news/job-creation-and-investment/amazon-se-three-years-in-sweden
Bringing electric cargo bike deliveries to Croydon, England
https://www.aboutamazon.eu/news/sustainability/bringing-electric-cargo-bike-deliveries-to-croydon-england
Meanwhile, Bradley is buzzing with excitement as he gears up to jet-set across Pakistan, Germany, and back to the US next year for multiple Amazon events. He’s excited to meet you in person! But before you think this episode is all about the hustle, he introduces you to slick additions and features to Helium 10: the product tag group, Chrome extension updates, and the new subscribe and save feature. It’s all about giving you that competitive edge.
And for a final flourish of wisdom, Shivali steps in with her training tip on using Inventory Heat Maps, ensuring you’re never caught off guard by shipping delays again. This year might be winding down, but we’re just getting started on setting you up for success!
In this episode of the Weekly Buzz by Helium 10, Bradley talks about:
01:17 – Amazon Prime Video Ads
03:19 – Billion Same-Day Orders
05:04 – Amazon Sweden
06:07 – Vacation Settings
08:00 – Amazon Delivery Bikes
09:19 – Catch Bradley On The Following Events
14:52 – Helium 10 New Feature Alerts
21:18 – ProTraining Tip: Inventory Heat Maps
#helium10 #amazonseller #weeklybuzz
Helium 10 Buzz 12/28/23: Amazon Prime Video Ads | 2024 Amazon Events | SnS Tracking
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Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
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Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
Amazon sponsored tv ads are about to go into effect even more Amazon just delivered its billionth same day delivery product the Amazon conferences you need to attend in q1 of 2024 how to check which Warehouse is your inventory is at in FBA all of these and more on
Today’s weekly Buzz how cool is that pretty cool I think hello everybody and welcome to another episode of the series sellers podcast by helium 10 I’m host Bradley Sutton and this is the show that is our helium 10 weekly Buzz where we give you a rundown of all the news stories that
Affect Amazon Walmart and e-commerce sellers we let you know what new tools and features helium 10 has and we also give you training tips of the week that’ll give you serious strategies for serious sellers of any level in the e-commerce world let’s see what’s buzzing uh we’ve got a few articles that
We’re going to talk about some various uh topics today actually not that much going on in in the e-commerce world for a change you know it’s the holiday week and and you know not a l lot of news reporters out there or Amazon press releases going on so a little bit light
But make sure to stay to the end because we have some uh some cool training tips I think that will help you let’s go ahead and hop into the first article now the first article is actually from Amazon and this article I actually pulled from CNBC but Amazon announced
That Prime video viewers are now going to have to pay an extra $299 monthly fee in January to avoid ads so ads are now going to go ahead and start coming in uh this was announced you know a while back you know we talked about sponsored TV that was announced at Amazon um
Accelerate or Amazon unboxed it was it was talked about uh and so how people are going to consume these ads is basically everybody who’s been watching you know Prime TV shows or prime movies they’re going to start seeing these ads more unless they pay this $2.99 fees starting in late January
That’s going to be in addition to the $139 cost of Amazon Prime I didn’t I didn’t remember that Amazon Prime uh cost that much or the $8.99 a month Amazon Prime uh subscription now this should come as no kind of you know surprise as far as Amazon always trying to find new
Advertising Lanes this article talks about how Amazon advertising is now 8% of the company’s total net sales and advertising income surpass income from subscription Services last year all right so are you going to be trying these uh sponsor TV you know it’s different than payperclick you know
Where it’s like hey somebody sees an ad of your product and they could purchase it right away now there are some versions of this where that can happen you know like we saw that in was it the Black Friday football game a few weeks
Ago but this is more of like a a brand play like an awareness you know I think that’s going to be the the benefit of this and and that’s a little bit harder to measure if you’re a smaller brand you know this totally makes sense for you
Know a huge nine fig and above Brands what about you how many of you are interested in trying out sponsored tv ads has it have any of you tried so far let me know in the comments below next article is also having to do with Amazon and it was entitled that Amazon uh
Customers have scored 1 billion packages from us same day sites now uh they they had this quarterback from some college I think he was from Washington or something Michael penx and he actually physically himself delivered the 1 billionth package uh this article brought out that there’s actually 90
Different Metro areas where same day delivery is possible and 55 different locations that’s delivering and this isn’t all just just big cities like the ones mentioned here which are San Francisco LA Philadelphia Phoenix Orlando Detroit and Miami um there’s a lot of other you know places like I live
In like a suburb of San Diego and you know this is a tiny not Tiny Town it’s like 50 50 80 90,000 people but a lot of the stuff I get is same day delivery so this is you know something that just I think makes Amazon Prime more sticky for
Customers and so the more inventory you put into Amazon the likely the more likely that a portion of the population are going to have it available for same day delivery now where your uh you know if you actually get a list of of warehouses where Amazon does offer same
Day delivery service now that would be something interesting for you guys to check and cross reference with where Amazon is storing your products to see if you know how big how much of the country or how many of these 90 locations are getting same day delivery and actually the training tip of the
Week this week you know chiali is going to talk about about how you can actually see where in Amazon your inventory is stored uh next article also from Amazon it was entitled amazon. 3 years in Sweden Believe It or Not guys I mean it just seems like yesterday this was one
Of the New Kids on the Block in Amazon Europe was Sweden but believe it or not it uh began in late 2020 so now it’s 3 years and there’s 550 million products available on Amazon Sweden in 30 categories I’ll tell you right now I have not heard of one amazing success
Story from Amazon Sweden I’m obviously you know you can look at this article that’s linked uh in the comments but you know there’s Amazon Sweden is moving some numbers but I want to hear from from those who are crushed on Amazon Sweden because I haven’t yet you know
Like like we always talk about the Big Five in Europe you know being UK France Spain uh Italy and Germany but I don’t hear too much about Amazon Netherlands and and Sweden and Poland about uh you know some people crushing it so if you are selling in that Marketplace let me
Know in the comments and let me know how it’s going uh for you speaking of Amazon there in your Seller Central dashboard there’s just a reminder for those of you maybe this is your first holiday season uh maybe you’re going to go on vacation and you’ve got fulfilled by Merchant
Listings that that would be me I’m not going on vacation but I have tons of everything I I sell in am in Project X and in my own accounts is fulfilled by Merchant and I also have another skew for FBA now now what you need to do if
You’re not going to be able to fulfill you know you have to be able to add tracking numbers right to orders it’s better to not close the listing one by one especially you have a lot but uh set up vacation settings is what Amazon is reminding you to do so you can actually
Do this by setting up vacation mode on the account there’s a link right on your dashboard to do that and so just with a couple of clicks now all of your fulfilled by Merchant listings are going to be paused so you’re not going to be responsible for shipping anything now
One of the things that this doesn’t do is affect the time that you have to reply to customer service emails remember you have 24 hours a day due to that 365 days a year 7 days a week you have to reply within 24 hours to customer service emails so I didn’t know about
This and I I wouldn’t pay for this I’m just going to always you know reply but they say in this uh article hey you should consider setting up customer service by Amazon uh it’s a paid program that’s why I wouldn’t do it uh but where Amazon will take care of customer
Service on even on your self-fulfilled uh orders and they’ll they’ll take care of that by a phone uh chat and uh email so again if you’re going on vacation at any time of the year not not just here in in the holidays uh and you’ve got fulfilled by Merchant
Listings Amazon doesn’t care that you’re on vacation you still have to deliver it within a certain time so it’s best to turn it off or if you’ve got a lot go ahead and put that vacation settings on I’ll last article of the day is just
Kind of like a funny article you know if you think of you of you know FedEx trucks you think of the white with the blue and red letters right if you think of UPS trucks is brown you know those brown trucks they all look the same and
Even now Amazon has Mo mostly those like gray Amazon Prime kind of like electric looking uh trucks and other Vans Amazon put out an article from Amazon Europe they have got the coolest delivery out of everybody I think right like I would rock this like I I would deliver piz in
This but guys if you guys are watching this on YouTube or if you’re watching this on the podcast go watch this on YouTube take a look at this article they’ve got these cool electric cargo bikes they call it they’re they’re kind of like four-wheelers almost uh with no
Doors it it’s kind of hard to describe if you’re not if you’re not looking at this but I would totally have rocked this when I was like in high school to go to school or something or or you know deliver pizzas on the side but is this
Like what you guys in Europe is this how you guys are getting your Amazon deliveries on these cool uh these cool electric bikes they even have like a windshield and a windshield wiper and it it’s just it’s it’s kind of hard to uh describe here but definitely take a look
At it if you’re just listening to this on the podcast I’m just curious is that what you guys are used to as far as what’s delivering uh your products let me know um all right next up I want to talk about the different um events I’m
Going to be at and all over the world you know you guys know I like to travel but I like meeting helium ton members in different parts of the world world now the very first event of the year that I’ll be at will actually be back in for
My third time in laor uh Pakistan all right so that it’s the reality check growth conference uh Saddam from AMZ onestep is one of the ones who is putting on I’ll be one of the speakers there there will be other uh speakers you know people i’ I’ve met before and a
Lot of uh service providers and agencies uh coming out um so if you are in the lore area or anywhere in Pakistan you’re able to go go to h10 .me reality h10 meity it’s January 14th in lore uh Pakistan you know one of my favorite countries to visit because of the food
The hospitality there goes my diet for for my news years if I had New Year’s resolution in January it’s it’s gone because I cannot be on a diet in Pakistan with the chicken briani and and everything else I want I want to eat but anyways January 14th if you guys are in
That area make sure to come by the next uh event is going to be January 25th all right and I don’t have a a website for this yet will announce it next week it’ll be in Frankfurt Germany right in the airport like literally you walk off the airplane and there’s the
Airport and then it’s a building that’s attached to the airport uh it’s going to be a co-hosted event with avos and this is going to be uh first the first half is going to be an elite Workshop so if you’re a helium 10 elite member or serious sellers Club member go to the
Facebook group and I’ll give you guys a link to sign up for that it’ll be free for you and you can stay the whole day for the afternoon it’s going to be open the public I believe it’s going to be €75 and there’ll be tons of uh different
Speakers uh at the event including myself I’ll be speaking um at the event and there’ll be other speakers from different countries around including potentially um speakers from who have worked at you know companies like Lego Etc so uh we’ll be confirming the speakers and confirming the the how to
Sign up shortly but mark your calendar Frankfurt uh Germany on January the 25th speaking of Germany I’m also going to be at AMZ hacking live that’s going to be in Berlin Germany and that’s going to be on the 27th of January so make sure to
Go to AMZ hacking line you can go to the website by going to h10 Dommy h10 domme Germany to get tickets um I’m just one of many many speakers who who are going to be at at this event it’s going to be great there’s going to
Be like VIP dinner the night before and then a social afterwards so that’s definitely one of the top events in for the entire year in Germany is the AMZ uh hacking live all right uh another event this is actually a virtual one in February all right so after the Germany
Ones the next one that I’ll be doing is an online one it’s the billion dooll seller Summit all right this is going to be an online event you can go to h10 mebd s bdss uh it’s there’s and then look for the online event or it’s called the virtual event and that’ll be
February 21st and 22nd put on by Kevin King tons of speakers there I’m going to be doing a presentation unlike anything I’ve ever done before completely different than what you’re used to when you’re when you’re seeing my my presentations be talking about stuff I’ve never talked about before so make
Sure to uh go to that one too next up there’s going to be back here in the United States a one pretty much usually the biggest conference uh in the United States outside of the ones that Amazon does every year and that’s the uh Prosper show and it’s going to be in
Vegas at Mandalay Bay all right from March 4th to March 6th all right so you know I’ve been to probably every Prosper since like 2018 so I don’t know how many that is six seven or something like that uh always a great show I’ll be speaking
At that event too if you guys want to get tickets go to h10 domme SL Prosper h10 me/ prosper and I’m not sure where this coupon code comes from but there is a coupon code for this event that you can use to get a $100 off
All right and it is s n a r SAR and then one and then 100 so one 100 off speak s p a Ka so again if you’re you know just listening to this and you don’t see the the little ticker right here uh write this down s a n a
R110 f f s p a k and that should save you $100 off of the uh ticket that again that’s that’s in uh Las Vegas and we’ll probably do like you know maybe some some some mini socials or something that we can you know get together at that
Event now shortly thereafter it hasn’t been confirmed yet I might be going to do an Amazon event like an event that’s actually put on by Amazon in the Philippines their first time going to the Philippines that’ll probably be announced in the next couple weeks all
Right so that’s it for all of the events in q1 of 2024 a lot going on I know there’s other events too but those are the ones that I’ll be personally at and others from my team might uh be there as well so you can meet us and hang out we
Always love to do that all right next up let us go into the new feature alerts from Helium 10 this is something that we do every week because literally every week helium 10 is launching either a new tool a new feature a new function some kind of uh you know request that the
Customers have been asking for the team is working year round here we are right after Christmas and there’s stuff to announce all right so the first one I want to talk about is this again comes from the customers because a lot of you guys were asking like hey yes that’s
Cool that in helium 10 you know in the profits and the insights dashboard I can see products Group by parent and things like that and and I could you know maybe even buy brand but I want to have like full flexibility about grouping products together so I can maybe see all of the
Sales of a certain you know like niche of of products or maybe it’s not everything in a certain brand whatever the case is you can now make custom groups and and we call this tags all right so in your dashboard your insights dashboard I should say there will be a
Button that says tag with a plus sign so what you can do is hit that button and then you are going to go to this create tag like let’s say I want to make a group of my products or a tag for all of my coffin shelves all right so I type in
The name and then I add all the products that are coffin shelves all right and so I can just go ahead and do a search for coffin shelf so what I can do is I can just go ahead and select one by one all of my coffin shelf products and then now
Now I have this tag of coffin shelf and so I can just go ahead and hit this button uh coffin shelves and then now in my insights dashboard where it shows all of my product performance I can just instantly see like all right how’s my
Keywords doing on on this um how is my inventory doing how many units have I sold in this time frame so a kind of cool feature there that you guys have been asking for is the ability to make groups of your products next thing I want to talk about a couple of updates
To the helium 10 Chrome extension the most used Chrome extension in the world for Amazon sellers over 1 million active users and a couple of things you’re going to uh notice first of all this is just the beginning you’re going to start seeing widgets that are in other sponsor
Ad placements so you guys know that in the uh you know search results of Amazon when you run the Chrome I mean actually you don’t even have to run the Chrome extension it’ll start showing up these little widgets that say where the seller is coming from what the BSR is how many
Sellers there are etc etc but now like for example in the sponsored brand headline ad you know that that you guys hopefully are are running sponsored brand uh ads you’re going to be able to go ahead and grab that asent information right there because you know you can’t
Really see what asent it is unless you go ahead and click on the ad so that’s one update that has happened uh another update is in this uh Niche or keyword summary section that’s at the top of any search result page once you hit show full summary uh something that a lot of
Customers were asking for was the ability to sort within the charts that come up here so now uh if you hit the show full summary at this top little widget any of these charts you can go ahead and sort by organic Rank by the revenue by the market share uh things
Like that the last thing I want to talk about in the Chrome extension is an x-ray all right so when you run x-ray first of all it like loads a lot faster than it did before and you can see tons and tons of rows a lot of you guys were
Saying hey we want to see a design where there’s a lot of rows showing up here now something you’re going to see at the very top right is this little section now you know there’s no uh more multiactor succcess score this is called the two-factor score that you can
Customize so it says top 10 products with Revenue over $8,000 in mind and under 125 reviews so what it’s doing is instantly with just a click of the button on x-ray you can take a look at the search results pages and now know from the top 10 organic position
Positions how many have Revenue over X and how many have reviews under y now everybody has different thresholds like I put here $8,000 of Revenue and so I can see six out of the 10 top 10 organic ones have $8,000 Revenue but three out of the top
10 have under 125 reviews now if you want to customize like what thresholds you want to see with that quick access just hit your Chrome extension button and go to uh the settings gear button and from there now you can go ahead and specify how you want your two- Factor
Success score to work so again you can I I put $88,000 revenue and 125 reviews because that’s what I’m looking for in my top 10 products last up are you somebody who uses subscribe and save uh hopefully you are if you have some kind of replenishable product like in grocery
Or another category one of the accounts I work on as you guys know is a hemp cream and so this account definitely uses subscribe and safe so now you’ve got a way to quickly track get some you know cool information on your subscribe and Save in your dashboard all right so
You’re going to want to go to the very bottom of the page and then you’re going to hit add chart there’s an add chart button and the chart that you’re going to want to add is the Subscribe and save chart uh once you go ahead and add that
It’s now going to come up a new widget that will tell you exactly in the time frame that you have selected what’s going on with your subscribe and save you’ll be able to see your rate the number of units that you’ve sold in subscribe and save uh your sales what
Kind of discount the customer got and then your day-by-day chart so this is just the beginning of this tool but it’s something that’s going to allow you to just get a quick snapshot at how your subscrib and save is hopefully growing uh over time and then if there’s like
Any issues watching this chart frequently is something that’s going to help you out all right guys that’s it for the uh new feature alerts last up we we’ve got chiali with our training tip of the week I talked earlier about you know understanding where your inventory is at in the United States especially
When you’re you’re launching that’s important or when you’re relaunching coming back into stock or you want to know how many people have access to you know same day service so you have a list of those locations here is how you can see where your inventory is at in the
United States shali take it away knowing where your inventory is located in warehouses across the country can really come in handy after all in the case that you were just launching opening up your listing before your stock is nicely spread out means running the risk of having potential
Customers ditch your product for a competitors all because your delivery time was 2 to three weeks compared to that gold standard 2day shipping or perhaps you just want to see where the heck all of your inventory is because you’re already selling but waiting for a shipment to be checked in and save you
From low stock or those incoming low inventory level fees that we discussed last week can be really beneficial a great way to stay on top of both of those concerns is our inventory heat Maps located inside of profits think of it as the Big Brother of all of your
Amazon FBA inventory or a visual map that can help you see where everything is stored for instance I am looking at a product I recently launched this past month I actually had the shipment sent to a single Amazon facility a while ago and check out how you can see the
Inventory spread day by day across the whole country all the way going into December the bigger the circle you have the more product you’ve got there and it’s updated every day giving you the low down on sellable items on damaged goods defective items and the total
Count for each City God forbid but say that there was a tornado that hit an Amazon warehouse or a worker strike causing chaos you need to be able to see if your product is affected at the bottom you can see how many units are available at every single facility that
Your Shipment has been sent out to and with heat maps that is something within reach because you always have a bird’s eye view of your inventory so go ahead and give it a try maybe you’ll even get to make some correlations between where your inventory is situated and where
It’s being sold with a tab over to help you make smarter decisions and ultimately keep your business on track cheers all right thank you very much shali for that so that’s something you guys all have access to make sure to check that out in your profits dashboard
All right guys that’s it for the news and training of the week hope you enjoyed this episode this is our last one of the Year I’ll see you guys next year next week to see what’s buzzing
1 Comment
Hello,I am Jearove.i am a new amazon seller,I have a platinum plan on helium 10,I use all the keywords that rank from 1 to 20 but I still can't rank what would you suggest I do please?