There is a LOT of history between these brands, but let’s keep it 2023.

We are always asked in the comments, and it is about time I stop sitting on the fence. If you HAD TO CHOOSE… Would it be LOOK Cycles or TIME Cycles.

The two brands renowned for the highest quality, the most radical ideas and best rides go head to head.

Bikes Featured in the Video:
TIME
ADH 23 in Pink
ADHX in Blue
ADHX 45 in Vertical Blue

LOOK
765 Optimum
795 Blade RS

Bikes mentioned, but not shown

TIME
Fluidity
Skylon

LOOK
785 Huez
765 Gravel RS

42 Comments

  1. I love your presentation straight to the point no BS as always if i was a billionaire one of each please but im not so may i have a Time RR model please love your video thanks .

  2. I don't think there is any contest, the better made bike is the Time. The way the bike is made is fundamentally different, manufacturing tolerances are better. People might say I'm biased because I'm an OE supplier to Time but their other OE supplier is NTN who make the headsets, as far as I am aware, it's the only biike that uses NTN bearings in the headset. The BB, Frame, Headset combination are no accident – the parties involved are not going to be associated with poor manufacturing quality.

  3. Having ridden a lot of exotic brands over the last 20 years, I don't think I'll be buying another make after Time. The '23 ADH Disc is without a doubt my favourite bike. Nearest carbon bike that has come close in joy to ride is my old (now sadly broken) Colnago EPS. Comparing more modern carbon like my Cervelo R5, the time has better ride quality, equivalent stiffness and is a few hundred grams heavier. The Time is much better made; everything just fits together perfectly. The Cervelo less so. The Cervelo was probably faster, but I didn't look forward to riding it like I do the Time. If / when they issue a modern update on the Scylon that might be the last bike I ever buy!

  4. Amazing bikes, both brands, I love the more traditional look of the Time the way the fibers are shown is magnificent. The way they build their bikes is more timeless, you would never be bored of your Time I think. For me personally it is important to appreciate a bike for what it actually is and not how certain hot topics of that era are incorporated in a bike design (dropped seat stays, aero design and integrated cocpit to name a few). I have a titanium bike for those reasons and up until now I always thought I would never buy a carbon bike again… so very well done this video!

  5. As an artisan, I'd take the engineers bike, the Time…. also, the paint colour fade into immaculate lacquered 4k weave on '45 would seal the deal.

  6. I’ve been considering Look and Time for my next bike. I’ll probably wait until the new Scylon is released before making my decision. Historically I have always run Shimano but for my next build I’m thinking Sram.

  7. I went to my LBS a few days ago with a parts list to get an ADHX 45 built up.
    If I had to pick a road bike right now, I'd probably go for the 795 Blade RS. But my SL7 is still good enough for the foreseeable future. By the time I'm in the market for a new road bike, there'll probably be a new Scylon and a 785 Huez to consider as well.

  8. This takes me back to why I love my Colnago C40!!!! The classic design, the amazing attention to detail which I feel are both art and engineering along with the best riding road bike ever made on multiple accounts.

  9. I would jump for a Time only if they did an endrance bike with mounts for mud guards. The Look 765 does the job on paper for me but the paint is underwhelming. So hopeful Time comes out with another option next summer or Look get away from black or silver and do something exciting and classy with the finish, which they have done in the past.

  10. I've owned a Look 675 for ten years and I also have a Time Skylon that I've had for about 5 years, both very different bikes but the quality is second to none. The French do know how it's done.

  11. I own a 795 blade RS from 2021, I love this bike 🙂
    The geometry perfectly suits my body type.
    The only thing, I'll change the wheels next year, as I do not really enjoy my pair of Corima MCC DX 47

  12. In addition to Cannondale, I have been looking at Time bike. I emailed Time and actually got a response back. I asked them about an updated Scylon (internal routed cables was my specific question). And they stated a updated Scylon bike was coming out in Spring of 2024

  13. Funny, I would have made the opposite choice of "artisan" and "engineer". LOOK have always been more 'engineered' to me, with the amount of system integration, pushing the envelope on what they can eke out of each section of the frame, innovating in aero, designing frames as semi-complete modules before any major brands were doing so.

    TIME are the artisans – the amount of hand labour involved, tying off individual 'sock' plies by hand, wax mandrels, the traditional approach to geometry, dedication to what they know will work, making improvements when something is obviously better but not changing only for the sake of change.

    TIME are far and away the most 'spirited' feeling carbon bikes I've ever ridden. They don't try to win on grams, but they ride light, while remaining inexplicably comfortable. And as you showed, they feel strong and unyielding in the hand but that somehow translates to a planted feeling on the road. It also inspires confidence – you don't feel like you're floating on top of this fragile wafer-thin monocoque. Riding on eggshells, as it were. It's as close to the confidence you get from a good steel frame as I've felt in any material, but with the light weight and snappiness of carbon.

  14. I’m not really a fan of the name Time for a bike brand. I don’t get it. I’d prefer the Look badge on my frame. I have a Look 586sl and that’s about the best I’ll likely be able to go with a look alas.

  15. The Look frame is just another cookie cutter, proprietary everything made piece of junk. At least Time let's you pick some of the basic things you need to get a custom fit versus use what I make and sell or fuq off.

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